Small-town market profile · Texas
Granbury, TX area market data
How the Granbury area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 70,501
- +13.6% since 2020
- Households
- 25,523
- Median household income
- $88,160
- +37.7% vs. 2015–2019, before inflation
- Median home value
- $306,400
- Jobs located here
- 16,556
- Highest market score
- 93
- Grocery stores, #3 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Granbury area by name and distance, and the households and spending within reach. Or open the report at the center of the Granbury area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Granbury area has an estimated 70,501 people and 25,523 households. Population estimates put the population change in the Granbury area from 2020 to 2025 at +13.6%, faster than the U.S. (+3.1%). Median household income in the Granbury area is $88,160, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.7%, before inflation.
Relative to the U.S., household spending in the Granbury area runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (84).
Of the business types scored in the Granbury area, grocery stores (93), grocery and convenience stores (86) and convenience stores (81) have the highest Groundwork market scores. For grocery stores, that ranks #3 of 506 scored small-town markets.
The Granbury area is made up of one county, Hood County. Against the U.S., map listings per household run highest for roofing and gutter companies (2.8 times the U.S. rate) and lowest for grocery stores (31% below the U.S. rate).
All 56 business types in the Granbury area
Highest Groundwork market score first. Each score compares the Granbury area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 93 | #3 of 506 | 12 | 4.7 | $13.4M | 144 | 7 |
| Grocery and convenience stores | 86 | #5 of 538 | 39 | 15.3 | $4.1M | 122 | 15 |
| Convenience stores | 81 | #18 of 529 | 18 | 7.1 | $8.9M | 113 | 8 |
| House cleaning | 79 | #8 of 142 | 7 | 2.7 | $5.7M | 90 | 9 |
| Child care and preschools | 79 | #23 of 454 | 13 | 5.1 | $1M | 100 | 11 |
| Electricians | 78 | #6 of 295 | 5 | 2.0 | $15.6M | 130 | 23 |
| Physical therapy | 77 | #30 of 400 | 9 | 3.5 | $3.4M | 140 | 6 |
| Gas stations | 77 | #44 of 536 | 52 | 20.4 | $1.6M | 66 | 14 |
| Pizza | 76 | #34 of 520 | 17 | 6.7 | $6.1M | 120 | 53 |
| Sit-down restaurants | 74 | #52 of 538 | 134 | 52.5 | $776K | 117 | 46 |
| Property management | 72 | #18 of 180 | 9 | 3.5 | Index only | 81 | 3 |
| Landscaping and lawn care | 72 | #51 of 399 | 14 | 5.5 | $2.9M | 98 | 23 |
| Restaurants and cafes | 72 | #70 of 538 | 255 | 99.9 | $408K | 110 | 118 |
| Clothing and shoe stores | 70 | #102 of 536 | 40 | 15.7 | $1.3M | 101 | 13 |
| Veterinarians | 69 | #72 of 398 | 13 | 5.1 | $1.9M | 70 | 8 |
| Clothing, shoes and laundry | 68 | #114 of 536 | 55 | 21.5 | $933K | 106 | 16 |
| Coffee shops and cafes | 67 | #83 of 529 | 23 | 9.0 | $4.5M | 122 | 19 |
| Barbershops | 67 | #90 of 377 | 14 | 5.5 | $1.8M | 93 | Under 3 |
| Fast food and sandwich shops | 67 | #115 of 537 | 37 | 14.5 | $2.8M | 92 | 53 |
| Lawn, cleaning and pest control | 66 | #94 of 481 | 24 | 9.4 | $1.7M | 100 | 39 |
| Nail salons | 65 | #97 of 387 | 15 | 5.9 | $1.6M | 98 | Under 3 |
| Car washes and detailing | 65 | #109 of 441 | 13 | 5.1 | $2M | 79 | 3 |
| Hair salons | 63 | #125 of 538 | 64 | 25.1 | $383K | 89 | 9 |
| HVAC and plumbing | 62 | #120 of 476 | 19 | 7.4 | $4.1M | 87 | 29 |
| Tire shops | 60 | #148 of 431 | 14 | 5.5 | $1.8M | 74 | 5 |
| Gyms | 60 | #150 of 506 | 19 | 7.4 | $1.1M | 86 | 9 |
| Pet grooming and boarding | 59 | #133 of 387 | 15 | 5.9 | $1.6M | 65 | 8 |
| Insurance agencies | 59 | #194 of 537 | 49 | 19.2 | $1.4M | 113 | 41 |
| Collision repair and body shops | 58 | #132 of 387 | 11 | 4.3 | $2.3M | 76 | 7 |
| Auto repair shops | 58 | #188 of 538 | 69 | 27.0 | $374K | 84 | 26 |
| Pet stores | 56 | #82 of 220 | 12 | 4.7 | $2.1M | 46 | 3 |
| Auto repair and car care | 55 | #224 of 538 | 123 | 48.2 | $210K | 78 | 37 |
| Bakeries and dessert shops | 54 | #216 of 507 | 30 | 11.8 | $3.5M | 84 | 19 |
| Mortgage brokers and lenders | 53 | #85 of 177 | 14 | 5.5 | Index only | 75 | 4 |
| Primary care and pediatrics | 53 | #217 of 458 | 23 | 9.0 | $1.3M | 74 | 30 |
| Chiropractors | 52 | #201 of 426 | 15 | 5.9 | $2M | 85 | 10 |
| Pet businesses | 52 | #261 of 527 | 46 | 18.0 | $538K | 61 | 19 |
| Salons, barbers and spas | 51 | #261 of 538 | 123 | 48.2 | $199K | 94 | 23 |
| Optometrists and eye care | 50 | #213 of 400 | 13 | 5.1 | $2.3M | 74 | 6 |
| Martial arts and dance studios | 49 | #205 of 378 | 14 | 5.5 | $1.5M | 75 | 9 |
| Home repair trades | 47 | #306 of 526 | 50 | 19.6 | $1.6M | 64 | 64 |
| Spas and skin care | 46 | #303 of 504 | 29 | 11.4 | $846K | 97 | 10 |
| Gyms, studios and classes | 45 | #341 of 535 | 45 | 17.6 | $471K | 71 | 18 |
| Yoga, Pilates and fitness studios | 43 | #78 of 112 | 12 | 4.7 | $1.8M | 43 | 9 |
| Doctors, dentists and clinics | 42 | #357 of 538 | 255 | 99.9 | $119K | 78 | 75 |
| Real estate | 42 | #372 of 536 | 142 | 55.6 | Index only | 66 | 46 |
| Roofing and gutters | 41 | #194 of 288 | 26 | 10.2 | $3M | 36 | 12 |
| Real estate agents and brokers | 41 | #378 of 533 | 116 | 45.4 | Index only | 64 | 31 |
| Dentists and orthodontists | 37 | #392 of 526 | 40 | 15.7 | $759K | 77 | 23 |
| Funeral homes | Not scored | Not scored | 4 | 1.6 | $1.2M | 184 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.2 | $17.1M | 109 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.2 | Index only | 52 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $8.6M | 63 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.2 | $13.4M | 131 | 7 |
| Laundromats | Not scored | Not scored | 2 | 0.8 | $25.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $15.2M | Too few | Under 3 |
Household spending in the Granbury area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.8M | $1,011 | 106 |
| Gasoline and other fuels | $81.5M | $3,193 | 123 |
| Food away from home | $104M | $4,076 | 100 |
| Groceries | $160.9M | $6,303 | 100 |
| Personal care products and services | $24.5M | $961 | 96 |
| Child care and other personal services | $13.1M | $512 | 88 |
| Memberships, classes and admissions | $21.2M | $830 | 84 |
| Medical and dental services | $30.3M | $1,189 | 92 |
| Pets | $24.7M | $969 | 107 |
| Clothing, shoes and related services | $51.3M | $2,011 | 98 |
| Vehicle insurance | $69.6M | $2,728 | 139 |
| Home repairs, maintenance and insurance | $78.2M | $3,065 | 102 |
| Lawn care, cleaning and other household services | $40.1M | $1,573 | 111 |
| Rent and homeowner costs | $407M | $15,947 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Granbury area
- Population, 2025 estimate
- 70,501+13.6% since 2020
- Households
- 25,523
- Median age
- 46.5
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 421 sq. mi.
- People per square mile
- 157
- Median household income
- $88,160+37.7% vs. 2015–2019, before inflation
- Average household income
- $111,661
- Median home value
- $306,400
- Jobs located here
- 16,556
- Daytime population
- 53,520Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Granbury area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Granbury area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Granbury area 1
- Hood County, TX65,894 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Granbury, TX area growing?
Population estimates put the Granbury area at 70,501 people in 2025, up 13.6% since 2020, faster than the U.S. (+3.1%). It has 25,523 households. Median household income rose 37.7% from the 2015–2019 survey, before inflation.
How much do households in the Granbury, TX area spend?
Households in the Granbury area spend about $407M a year on rent and homeowner costs, $160.9M on groceries and $104M on food away from home. Set against the U.S., households in the Granbury area spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (84).
Which business types have the highest market scores in the Granbury, TX area?
The highest Groundwork market scores in the Granbury area are for grocery stores (93), grocery and convenience stores (86) and convenience stores (81). The Granbury area ranks #3 of 506 scored small-town markets for grocery stores.
How does the Granbury, TX area compare with the U.S.?
The median household income in the Granbury area is $88,160 a year, 9% above the U.S. median of $80,734. The population rose 13.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $306,400, against $332,700 for the U.S. For its number of households, the Granbury area has the most map listings, relative to the U.S., for roofing and gutter companies (2.8 times the U.S. rate) and the fewest for grocery stores (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Granbury area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Granbury area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Granbury area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Granbury area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.