Groundwork

Beauty and personal care · Small-town market · Texas

Spas and skin care studios in the Granbury, TX area

How the Granbury, TX area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #303 of 504 scored small-town markets
#16 of 36 scored small-town markets based in Texas

Listings
29
3 chain locations (10%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$24.5M
On personal care products and services · $961 a household
Spending per listing
$846K
3% below the U.S.
Listings per 10k households
11.4
In line with the U.S.
Population, 2025
70,501
+13.6% since 2020

See the spas and skin care studios around any address in the Granbury area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Granbury area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 29 spas and skin care studios in the Granbury area. Of those, 3 are chain locations, or 10%, against 10% across the U.S. That is 11.4 per 10,000 households, in line with the U.S. rate of 11.5.

Household spending on personal care products and services in the Granbury area comes to about $24.5M a year: $961 per household, 4% below the U.S. average. Spread across 29 spas and skin care studios, that is $846K per studio, 3% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

In 2023, official counts showed 10 businesses with payroll in the Granbury area classed as other personal care services. That is one for every 2,552 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $820K has gone to businesses classed as other personal care services in the Granbury area.

Population estimates put the population change in the Granbury area from 2020 to 2025 at +13.6%, faster than the U.S. (+3.1%). The Granbury area scores 46 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #303 of 504 scored small-town markets and #16 of 36 scored small-town markets based in Texas.

How the Granbury area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Granbury, TX area compared with Texas and the U.S.
MeasureGranbury areaTexasU.S.
Listings per 10k households11.413.311.5
Spending per listing$846K$705K$876K
Households per official establishment2,5524,1694,055
Official establishment growth, 2019–2023n/a+46.4%+29.8%
Population growth, 2020–2025+13.6%+8.5%+3.1%
Spending per household on personal care products and services$961$937$1,005
Median household income$88,160$78,476$80,734
Groundwork market score4639

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10
Employees, 2023
29
Annual payroll, 2023
$465K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
293 chain locations
Listings at the U.S. rate for this spending
28The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$820K

SBA-backed loans to businesses classed as other personal care services in the Granbury area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Granbury area

Population, 2025 estimate
70,501+13.6% since 2020
Households
25,523
Median age
46.5
Homes lived in by their owners
81%
Vehicles per household
2.0
Land area
421 sq. mi.
People per square mile
157
Median household income
$88,160+37.7% vs. 2015–2019, before inflation
Average household income
$111,661
Median home value
$306,400
Jobs located here
16,556
Daytime population
53,520Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Granbury area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Granbury area. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for spas and skin care studios, numbered among those based in Texas, with the Granbury area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Corsicana, TX7494.7$1.7M+8.2%#29 of 504
2Jacksonville, TX7094.9$1.6M+5.4%#61 of 504
3Bonham, TX6797.0$1.3M+9.2%#83 of 504
4Huntsville, TX65124.6$1.6M+9.5%#100 of 504
5Del Rio, TX6463.6$2.3M+0.5%#106 of 504
6Kerrville, TX62156.6$1.3M+2.5%#130 of 504
7El Campo, TX58106.3$1.4M+1.2%#164 of 504
8Gainesville, TX541710.3$887K+6.5%#208 of 504
9Palestine, TX49137.4$1.1M+3.2%#259 of 504
10Brenham, TX491711.0$820K+7.0%#264 of 504
16Granbury, TX462911.4$846K+13.6%#303 of 504

Other business types in the Granbury area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Granbury, TX area?

There are 29 spas and skin care studios on map listings in the Granbury area as of September 2026. 3 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 10 businesses with payroll classed as other personal care services in 2023.

How much do households in the Granbury, TX area spend on personal care products and services?

About $24.5M a year, or $961 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 29 spas and skin care studios on map listings, it comes to $846K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 25,523 households in the Granbury area and national spending patterns by income.

How does the Granbury, TX area compare with the U.S. for spas and skin care studios?

The Granbury area has 11.4 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $846K, 3% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Granbury area would have about 28, against 29 on map listings. There is one business with payroll in the industry for every 2,552 households, against one for every 4,055 across the U.S.

How fast is the Granbury, TX area growing?

Population estimates put the Granbury area at 70,501 people in 2025, up 13.6% since 2020, faster than the U.S. (+3.1%). It has 25,523 households. Median household income in the Granbury area is $88,160, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Granbury area scores 46 for spas and skin care studios (lower middle), #303 of 504 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Granbury area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Granbury area

Screening a site or an acquisition in the Granbury area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Granbury area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.