Small-town market profile · Texas
Gainesville, TX area market data
How the Gainesville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,461
- +6.5% since 2020
- Households
- 16,528
- Median household income
- $73,932
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $240,400
- Jobs located here
- 14,462
- Highest market score
- 93
- Grocery stores, #2 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Gainesville area by name and distance, and the households and spending within reach. Or open the report at the center of the Gainesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Gainesville area has an estimated 44,461 people and 16,528 households. Between 2020 and 2025, the population of the Gainesville area grew 6.5%, faster than the U.S. (+3.1%). Median household income in the Gainesville area is $73,932, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
Relative to the U.S., household spending in the Gainesville area runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (77).
Of the business types scored in the Gainesville area, grocery stores (93), car washes and detailers (82) and insurance agencies (80) have the highest Groundwork market scores. For grocery stores, that ranks #2 of 506 scored small-town markets.
The Gainesville area is made up of one county, Cooke County. Against the U.S., map listings per household run highest for gas stations (3.4 times the U.S. rate) and lowest for real estate agents and brokers (31% below the U.S. rate).
All 56 business types in the Gainesville area
Highest Groundwork market score first. Each score compares the Gainesville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 93 | #2 of 506 | 6 | 3.6 | $16.8M | 181 | 4 |
| Car washes and detailing | 82 | #13 of 441 | 5 | 3.0 | $3.4M | 137 | Under 3 |
| Insurance agencies | 80 | #53 of 537 | 29 | 17.5 | $1.6M | 128 | 12 |
| Landscaping and lawn care | 79 | #24 of 399 | 6 | 3.6 | $4.1M | 142 | 15 |
| Lawn, cleaning and pest control | 78 | #28 of 481 | 10 | 6.1 | $2.5M | 148 | 21 |
| Hair salons | 77 | #23 of 538 | 31 | 18.8 | $486K | 113 | 4 |
| Coffee shops and cafes | 73 | #38 of 529 | 13 | 7.9 | $4.9M | 132 | 9 |
| Child care and preschools | 73 | #56 of 454 | 9 | 5.4 | $869K | 87 | 7 |
| Grocery and convenience stores | 72 | #55 of 538 | 29 | 17.5 | $3.5M | 102 | 14 |
| Mortgage brokers and lenders | 68 | #24 of 177 | 5 | 3.0 | Index only | 130 | Under 3 |
| Electricians | 66 | #49 of 295 | 5 | 3.0 | $9.7M | 81 | 17 |
| Salons, barbers and spas | 65 | #89 of 538 | 62 | 37.5 | $243K | 114 | 9 |
| Clothing and shoe stores | 64 | #152 of 536 | 26 | 15.7 | $1.2M | 96 | 10 |
| Roofing and gutters | 63 | #70 of 288 | 8 | 4.8 | $6.1M | 72 | Under 3 |
| Clothing, shoes and laundry | 63 | #156 of 536 | 37 | 22.4 | $859K | 98 | 10 |
| Pizza | 61 | #145 of 520 | 15 | 9.1 | $4.2M | 83 | 35 |
| Convenience stores | 61 | #166 of 529 | 16 | 9.7 | $6.3M | 80 | 10 |
| Pet grooming and boarding | 60 | #121 of 387 | 8 | 4.8 | $1.9M | 75 | 7 |
| Real estate agents and brokers | 59 | #151 of 533 | 35 | 21.2 | Index only | 133 | 9 |
| Optometrists and eye care | 57 | #147 of 400 | 7 | 4.2 | $2.7M | 85 | Under 3 |
| Gyms, studios and classes | 57 | #190 of 535 | 23 | 13.9 | $544K | 82 | Under 3 |
| Real estate | 56 | #185 of 536 | 44 | 26.6 | Index only | 133 | 18 |
| Veterinarians | 55 | #165 of 398 | 9 | 5.4 | $1.7M | 62 | 7 |
| Barbershops | 54 | #172 of 377 | 10 | 6.1 | $1.5M | 80 | Under 3 |
| Spas and skin care | 54 | #208 of 504 | 17 | 10.3 | $887K | 101 | Under 3 |
| Doctors, dentists and clinics | 54 | #239 of 538 | 111 | 67.2 | $168K | 110 | 42 |
| HVAC and plumbing | 53 | #207 of 476 | 13 | 7.9 | $3.7M | 79 | 22 |
| Sit-down restaurants | 53 | #243 of 538 | 105 | 63.5 | $605K | 91 | 35 |
| Home repair trades | 52 | #248 of 526 | 26 | 15.7 | $1.9M | 77 | 39 |
| Restaurants and cafes | 51 | #257 of 538 | 199 | 120.4 | $319K | 86 | 81 |
| Bakeries and dessert shops | 50 | #264 of 507 | 24 | 14.5 | $2.6M | 64 | 9 |
| Chiropractors | 49 | #226 of 426 | 13 | 7.9 | $1.4M | 60 | 4 |
| Auto repair and car care | 48 | #292 of 538 | 77 | 46.6 | $223K | 83 | 35 |
| Fast food and sandwich shops | 48 | #295 of 537 | 33 | 20.0 | $1.9M | 63 | 35 |
| Gas stations | 48 | #304 of 536 | 62 | 37.5 | $881K | 37 | 24 |
| Gyms | 46 | #304 of 506 | 18 | 10.9 | $695K | 53 | Under 3 |
| Collision repair and body shops | 45 | #235 of 387 | 7 | 4.2 | $2.5M | 80 | 11 |
| Primary care and pediatrics | 45 | #280 of 458 | 14 | 8.5 | $1.3M | 75 | 24 |
| Pet businesses | 45 | #341 of 527 | 31 | 18.8 | $490K | 56 | 14 |
| Dentists and orthodontists | 44 | #324 of 526 | 25 | 15.1 | $747K | 76 | 10 |
| Auto repair shops | 41 | #366 of 538 | 54 | 32.7 | $319K | 72 | 24 |
| Tire shops | 37 | #325 of 431 | 14 | 8.5 | $1.2M | 49 | 6 |
| Property management | Not scored | Not scored | 4 | 2.4 | Index only | 114 | 8 |
| Funeral homes | Not scored | Not scored | 3 | 1.8 | $848K | 125 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.8 | $8.3M | 130 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $10.6M | 85 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.8 | $4.2M | 207 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.8 | $5M | 301 | 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $5.1M | 112 | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.2 | $9.3M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $6.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $31.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $17.2M | Too few | 4 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $24.9M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Gainesville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.2M | $1,041 | 109 |
| Gasoline and other fuels | $54.6M | $3,306 | 127 |
| Food away from home | $63.5M | $3,841 | 94 |
| Groceries | $100.7M | $6,091 | 96 |
| Personal care products and services | $15.1M | $912 | 91 |
| Child care and other personal services | $7.8M | $473 | 81 |
| Memberships, classes and admissions | $12.5M | $757 | 77 |
| Medical and dental services | $18.7M | $1,130 | 88 |
| Pets | $15.2M | $919 | 101 |
| Clothing, shoes and related services | $31.8M | $1,923 | 94 |
| Vehicle insurance | $46.6M | $2,818 | 144 |
| Home repairs, maintenance and insurance | $48.6M | $2,940 | 97 |
| Lawn care, cleaning and other household services | $24.9M | $1,506 | 107 |
| Rent and homeowner costs | $253.5M | $15,335 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Gainesville area
- Population, 2025 estimate
- 44,461+6.5% since 2020
- Households
- 16,528
- Median age
- 41.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 875 sq. mi.
- People per square mile
- 49
- Median household income
- $73,932+22.8% vs. 2015–2019, before inflation
- Average household income
- $100,815
- Median home value
- $240,400
- Jobs located here
- 14,462
- Daytime population
- 37,643Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gainesville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Gainesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Gainesville area 1
- Cooke County, TX43,046 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Gainesville, TX area growing?
Population estimates put the Gainesville area at 44,461 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 16,528 households. Median household income rose 22.8% from the 2015–2019 survey, before inflation.
How much do households in the Gainesville, TX area spend?
Households in the Gainesville area spend about $253.5M a year on rent and homeowner costs, $100.7M on groceries and $63.5M on food away from home. Set against the U.S., households in the Gainesville area spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (77).
Which business types have the highest market scores in the Gainesville, TX area?
The highest Groundwork market scores in the Gainesville area are for grocery stores (93), car washes and detailers (82) and insurance agencies (80). The Gainesville area ranks #2 of 506 scored small-town markets for grocery stores.
How does the Gainesville, TX area compare with the U.S.?
The median household income in the Gainesville area is $73,932 a year, 8% below the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $240,400, against $332,700 for the U.S. For its number of households, the Gainesville area has the most map listings, relative to the U.S., for gas stations (3.4 times the U.S. rate) and the fewest for real estate agents and brokers (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Gainesville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gainesville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Gainesville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gainesville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.