County profile · Texas
Cooke County, TX market data
How Cooke County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,461
- +6.5% since 2020
- Households
- 16,528
- Median household income
- $73,932
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $240,400
- Jobs located here
- 14,462
- Highest market score
- 87
- Grocery stores, #80 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Cooke County by name and distance, and the households and spending within reach. Or open the report at the center of Cooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cooke County has an estimated 44,461 people and 16,528 households. Between 2020 and 2025, the population of Cooke County grew 6.5%, faster than the U.S. (+3.1%). Median household income in Cooke County is $73,932, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
Relative to the U.S., household spending in Cooke County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (77).
Of the business types scored in Cooke County, grocery stores (87); car washes and detailers (79); and lawn care, cleaning and pest control companies (79) have the highest Groundwork market scores. For grocery stores, that ranks #80 of 2,070 scored counties.
Cooke County is part of the Gainesville area. Against the U.S., map listings per household run highest for gas stations (3.4 times the U.S. rate) and lowest for real estate agents and brokers (31% below the U.S. rate).
All 56 business types in Cooke County
Highest Groundwork market score first. Each score compares Cooke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 87 | #80 of 2,070 | 6 | 3.6 | $16.8M | 181 | 4 |
| Car washes and detailing | 79 | #65 of 1,451 | 5 | 3.0 | $3.4M | 137 | Under 3 |
| Lawn, cleaning and pest control | 79 | #78 of 1,771 | 10 | 6.1 | $2.5M | 148 | 21 |
| Landscaping and lawn care | 77 | #109 of 1,493 | 6 | 3.6 | $4.1M | 142 | 15 |
| Insurance agencies | 74 | #368 of 2,272 | 29 | 17.5 | $1.6M | 128 | 12 |
| Hair salons | 71 | #269 of 2,339 | 31 | 18.8 | $486K | 113 | 4 |
| Coffee shops and cafes | 68 | #356 of 2,063 | 13 | 7.9 | $4.9M | 132 | 9 |
| Child care and preschools | 67 | #347 of 1,611 | 9 | 5.4 | $869K | 87 | 7 |
| Grocery and convenience stores | 64 | #634 of 2,402 | 29 | 17.5 | $3.5M | 102 | 14 |
| Mortgage brokers and lenders | 62 | #221 of 887 | 5 | 3.0 | Index only | 130 | Under 3 |
| Real estate agents and brokers | 62 | #493 of 2,176 | 35 | 21.2 | Index only | 133 | 9 |
| Salons, barbers and spas | 61 | #624 of 2,385 | 62 | 37.5 | $243K | 114 | 9 |
| Real estate | 58 | #689 of 2,229 | 44 | 26.6 | Index only | 133 | 18 |
| Clothing and shoe stores | 56 | #839 of 2,087 | 26 | 15.7 | $1.2M | 96 | 10 |
| Clothing, shoes and laundry | 56 | #892 of 2,210 | 37 | 22.4 | $859K | 98 | 10 |
| Roofing and gutters | 55 | #490 of 1,177 | 8 | 4.8 | $6.1M | 72 | Under 3 |
| Pizza | 55 | #837 of 2,090 | 15 | 9.1 | $4.2M | 83 | 35 |
| Convenience stores | 55 | #939 of 2,261 | 16 | 9.7 | $6.3M | 80 | 10 |
| Electricians | 51 | #558 of 1,160 | 5 | 3.0 | $9.7M | 81 | 17 |
| Spas and skin care | 50 | #895 of 1,769 | 17 | 10.3 | $887K | 101 | Under 3 |
| Optometrists and eye care | 49 | #710 of 1,302 | 7 | 4.2 | $2.7M | 85 | Under 3 |
| Pet grooming and boarding | 49 | #765 of 1,461 | 8 | 4.8 | $1.9M | 75 | 7 |
| Gyms, studios and classes | 49 | #1,124 of 2,088 | 23 | 13.9 | $544K | 82 | Under 3 |
| Doctors, dentists and clinics | 49 | #1,244 of 2,394 | 111 | 67.2 | $168K | 110 | 42 |
| Barbershops | 48 | #758 of 1,356 | 10 | 6.1 | $1.5M | 80 | Under 3 |
| HVAC and plumbing | 47 | #963 of 1,707 | 13 | 7.9 | $3.7M | 79 | 22 |
| Veterinarians | 46 | #857 of 1,485 | 9 | 5.4 | $1.7M | 62 | 7 |
| Bakeries and dessert shops | 46 | #1,102 of 1,889 | 24 | 14.5 | $2.6M | 64 | 9 |
| Home repair trades | 46 | #1,246 of 2,057 | 26 | 15.7 | $1.9M | 77 | 39 |
| Sit-down restaurants | 46 | #1,383 of 2,405 | 105 | 63.5 | $605K | 91 | 35 |
| Chiropractors | 45 | #895 of 1,490 | 13 | 7.9 | $1.4M | 60 | 4 |
| Primary care and pediatrics | 44 | #1,047 of 1,656 | 14 | 8.5 | $1.3M | 75 | 24 |
| Gas stations | 44 | #1,453 of 2,358 | 62 | 37.5 | $881K | 37 | 24 |
| Dentists and orthodontists | 43 | #1,211 of 1,886 | 25 | 15.1 | $747K | 76 | 10 |
| Fast food and sandwich shops | 43 | #1,423 of 2,222 | 33 | 20.0 | $1.9M | 63 | 35 |
| Restaurants and cafes | 43 | #1,510 of 2,405 | 199 | 120.4 | $319K | 86 | 81 |
| Collision repair and body shops | 41 | #878 of 1,327 | 7 | 4.2 | $2.5M | 80 | 11 |
| Pet businesses | 41 | #1,500 of 2,200 | 31 | 18.8 | $490K | 56 | 14 |
| Auto repair and car care | 41 | #1,620 of 2,401 | 77 | 46.6 | $223K | 83 | 35 |
| Gyms | 39 | #1,286 of 1,792 | 18 | 10.9 | $695K | 53 | Under 3 |
| Auto repair shops | 38 | #1,757 of 2,378 | 54 | 32.7 | $319K | 72 | 24 |
| Tire shops | 35 | #1,156 of 1,530 | 14 | 8.5 | $1.2M | 49 | 6 |
| Property management | Not scored | Not scored | 4 | 2.4 | Index only | 114 | 8 |
| Funeral homes | Not scored | Not scored | 3 | 1.8 | $848K | 125 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.8 | $8.3M | 130 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $10.6M | 85 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.8 | $4.2M | 207 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.8 | $5M | 301 | 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $5.1M | 112 | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.2 | $9.3M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $6.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $31.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $17.2M | Too few | 4 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $24.9M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cooke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.2M | $1,041 | 109 |
| Gasoline and other fuels | $54.6M | $3,306 | 127 |
| Food away from home | $63.5M | $3,841 | 94 |
| Groceries | $100.7M | $6,091 | 96 |
| Personal care products and services | $15.1M | $912 | 91 |
| Child care and other personal services | $7.8M | $473 | 81 |
| Memberships, classes and admissions | $12.5M | $757 | 77 |
| Medical and dental services | $18.7M | $1,130 | 88 |
| Pets | $15.2M | $919 | 101 |
| Clothing, shoes and related services | $31.8M | $1,923 | 94 |
| Vehicle insurance | $46.6M | $2,818 | 144 |
| Home repairs, maintenance and insurance | $48.6M | $2,940 | 97 |
| Lawn care, cleaning and other household services | $24.9M | $1,506 | 107 |
| Rent and homeowner costs | $253.5M | $15,335 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cooke County
- Population, 2025 estimate
- 44,461+6.5% since 2020
- Households
- 16,528
- Median age
- 41.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 875 sq. mi.
- People per square mile
- 49
- Median household income
- $73,932+22.8% vs. 2015–2019, before inflation
- Average household income
- $100,815
- Median home value
- $240,400
- Jobs located here
- 14,462
- Daytime population
- 37,643Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cooke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cooke County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Cooke County, TX growing?
Population estimates put Cooke County at 44,461 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 16,528 households. Median household income rose 22.8% from the 2015–2019 survey, before inflation.
How much do households in Cooke County, TX spend?
Households in Cooke County spend about $253.5M a year on rent and homeowner costs, $100.7M on groceries and $63.5M on food away from home. Set against the U.S., households in Cooke County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (77).
Which business types have the highest market scores in Cooke County, TX?
The highest Groundwork market scores in Cooke County are for grocery stores (87); car washes and detailers (79); and lawn care, cleaning and pest control companies (79). Cooke County ranks #80 of 2,070 scored counties for grocery stores.
How does Cooke County, TX compare with the U.S.?
The median household income in Cooke County is $73,932 a year, 8% below the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $240,400, against $332,700 for the U.S. For its number of households, Cooke County has the most map listings, relative to the U.S., for gas stations (3.4 times the U.S. rate) and the fewest for real estate agents and brokers (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Cooke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cooke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cooke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cooke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.