Small-town market profile · Texas
Del Rio, TX area market data
Population, household spending and competition for 56 business types in the Del Rio area, each scored against other small-town markets.
- Population, 2025
- 47,835
- +0.5% since 2020
- Households
- 16,810
- Median household income
- $66,100
- +43.2% vs. 2015–2019, before inflation
- Median home value
- $164,600
- Jobs located here
- 15,742
- Highest market score
- 77
- Lawn, cleaning and pest control, #34 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Del Rio area by name and distance, and the households and spending within reach. Or open the report at the center of the Del Rio area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 47,835 people live in the Del Rio area, in 16,810 households. Population estimates show the Del Rio area grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Del Rio area is $66,100 a year, 18% below the U.S. median of $80,734. That rose 43.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Del Rio area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in the Del Rio area are for lawn care, cleaning and pest control companies (77); pet businesses (72); and gas stations (70). The Del Rio area ranks #34 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Del Rio area is made up of one county, Val Verde County. For its number of households, the Del Rio area has the most map listings, relative to the U.S., for convenience stores (86% above the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).
All 56 business types in the Del Rio area
Highest Groundwork market score first. Each score compares the Del Rio area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 77 | #34 of 481 | 10 | 5.9 | $2.2M | 132 | 8 |
| Pet businesses | 72 | #44 of 527 | 12 | 7.1 | $1.1M | 125 | Under 3 |
| Gas stations | 70 | #74 of 536 | 21 | 12.5 | $2.4M | 101 | 19 |
| Dentists and orthodontists | 68 | #94 of 526 | 9 | 5.4 | $1.9M | 191 | 7 |
| Doctors, dentists and clinics | 67 | #112 of 538 | 60 | 35.7 | $282K | 185 | 29 |
| Grocery stores | 66 | #107 of 506 | 10 | 5.9 | $9.5M | 102 | 4 |
| Spas and skin care | 64 | #106 of 504 | 6 | 3.6 | $2.3M | 257 | Under 3 |
| Physical therapy | 61 | #118 of 400 | 5 | 3.0 | $3.4M | 141 | 4 |
| Home repair trades | 59 | #152 of 526 | 16 | 9.5 | $2.7M | 110 | 24 |
| Coffee shops and cafes | 59 | #171 of 529 | 11 | 6.5 | $5.1M | 138 | 8 |
| Pizza | 58 | #163 of 520 | 7 | 4.2 | $8.1M | 159 | 35 |
| Insurance agencies | 58 | #199 of 537 | 26 | 15.5 | $1.7M | 132 | 19 |
| Collision repair and body shops | 57 | #136 of 387 | 5 | 3.0 | $3.1M | 99 | 4 |
| Car washes and detailing | 55 | #173 of 441 | 6 | 3.6 | $2.6M | 101 | Under 3 |
| Primary care and pediatrics | 55 | #197 of 458 | 8 | 4.8 | $2.1M | 119 | 15 |
| Bakeries and dessert shops | 55 | #203 of 507 | 11 | 6.5 | $5.1M | 124 | 8 |
| Real estate | 54 | #216 of 536 | 35 | 20.8 | Index only | 154 | 13 |
| Roofing and gutters | 53 | #121 of 288 | 5 | 3.0 | $8.6M | 101 | Under 3 |
| HVAC and plumbing | 53 | #199 of 476 | 8 | 4.8 | $5.4M | 113 | 17 |
| Grocery and convenience stores | 53 | #258 of 538 | 41 | 24.4 | $2.3M | 68 | 8 |
| Real estate agents and brokers | 50 | #262 of 533 | 31 | 18.4 | Index only | 138 | 8 |
| Auto repair and car care | 50 | #276 of 538 | 66 | 39.3 | $232K | 86 | 23 |
| Salons, barbers and spas | 50 | #277 of 538 | 64 | 38.1 | $211K | 99 | 6 |
| Auto repair shops | 50 | #285 of 538 | 41 | 24.4 | $374K | 84 | 13 |
| Gyms, studios and classes | 48 | #307 of 535 | 15 | 8.9 | $651K | 98 | Under 3 |
| Child care and preschools | 44 | #283 of 454 | 10 | 5.9 | $620K | 62 | 9 |
| Convenience stores | 43 | #355 of 529 | 25 | 14.9 | $3.8M | 48 | 4 |
| Sit-down restaurants | 40 | #382 of 538 | 120 | 71.4 | $470K | 71 | 25 |
| Clothing and shoe stores | 39 | #367 of 536 | 27 | 16.1 | $1M | 82 | 12 |
| Fast food and sandwich shops | 38 | #379 of 537 | 24 | 14.3 | $2.4M | 77 | 35 |
| Hair salons | 38 | #403 of 538 | 35 | 20.8 | $386K | 90 | Under 3 |
| Restaurants and cafes | 36 | #410 of 538 | 195 | 116.0 | $289K | 78 | 69 |
| Gyms | 34 | #415 of 506 | 11 | 6.5 | $887K | 68 | Under 3 |
| Clothing, shoes and laundry | 34 | #418 of 536 | 43 | 25.6 | $656K | 74 | 12 |
| Barbershops | 33 | #295 of 377 | 9 | 5.4 | $1.5M | 80 | Under 3 |
| Tire shops | 32 | #347 of 431 | 10 | 5.9 | $1.5M | 61 | 5 |
| Nail salons | 23 | #348 of 387 | 14 | 8.3 | $965K | 58 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.4 | $588K | 87 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.4 | $5.6M | 87 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.4 | $4.2M | 135 | 3 |
| Pest control | Not scored | Not scored | 4 | 2.4 | $5.6M | 54 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.4 | $3.3M | 129 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.8 | $9.4M | 60 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.8 | $14.3M | 119 | 7 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $9.4M | 75 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.8 | $3.3M | 161 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $4.4M | 97 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.8 | $4.4M | 161 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.2 | $8.5M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.2 | $11.1M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $7.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $9.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Del Rio area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.3M | $911 | 95 |
| Gasoline and other fuels | $50.4M | $2,997 | 115 |
| Food away from home | $56.4M | $3,356 | 82 |
| Groceries | $94.9M | $5,645 | 89 |
| Personal care products and services | $13.5M | $804 | 80 |
| Child care and other personal services | $6.2M | $369 | 64 |
| Memberships, classes and admissions | $9.8M | $581 | 59 |
| Medical and dental services | $16.9M | $1,006 | 78 |
| Pets | $13.2M | $784 | 86 |
| Clothing, shoes and related services | $28.2M | $1,677 | 82 |
| Vehicle insurance | $43M | $2,559 | 131 |
| Home repairs, maintenance and insurance | $42.9M | $2,550 | 85 |
| Lawn care, cleaning and other household services | $22.2M | $1,322 | 94 |
| Rent and homeowner costs | $233.1M | $13,865 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Del Rio area
- Population, 2025 estimate
- 47,835+0.5% since 2020
- Households
- 16,810
- Median age
- 33.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 3,145 sq. mi.
- People per square mile
- 15
- Median household income
- $66,100+43.2% vs. 2015–2019, before inflation
- Average household income
- $80,305
- Median home value
- $164,600
- Jobs located here
- 15,742
- Daytime population
- 44,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Del Rio area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Del Rio area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Del Rio area 1
- Val Verde County, TX47,741 people
Other markets based in Texas 12
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- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
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- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
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- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Del Rio, TX area growing?
Population estimates put the Del Rio area at 47,835 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 16,810 households. Against the 2015–2019 survey, median household income rose 43.2%, before inflation.
How much do households in the Del Rio, TX area spend?
Households in the Del Rio area spend about $233.1M a year on rent and homeowner costs, $94.9M on groceries and $56.4M on food away from home. Relative to the U.S., household spending in the Del Rio area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in the Del Rio, TX area?
Of the business types scored in the Del Rio area, lawn care, cleaning and pest control companies (77); pet businesses (72); and gas stations (70) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #34 of 481 scored small-town markets.
How does the Del Rio, TX area compare with the U.S.?
Median household income in the Del Rio area is $66,100, 18% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (86% above the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Del Rio area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Del Rio area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Del Rio area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Del Rio area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.