Beauty and personal care · Small-town market · Texas
Hair salons in the Del Rio, TX area
Competitor counts, household spending and official business counts for hair salons in the Del Rio, TX area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #403 of 538 scored small-town markets
#24 of 41 scored small-town markets based in Texas
- Listings
- 35
- 8 chain locations (23%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.5M
- On personal care products and services · $804 a household
- Spending per listing
- $386K
- 10% below the U.S.
- Listings per 10k households
- 20.8
- 11% below the U.S.
- Population, 2025
- 47,835
- +0.5% since 2020
See the hair salons around any address in the Del Rio area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Del Rio area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 35 hair salons in the Del Rio area. Of those, 8 are chain locations, or 23%, against 14% across the U.S. Per 10,000 households, that is 20.8, 11% below the U.S. rate of 23.4.
At $804 per household (20% below the U.S. average), households in the Del Rio area spend about $13.5M a year on personal care products and services. That works out to $386K per salon, 10% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in the Del Rio area: counts under 3 aren’t published. Official counts list 81 one-person businesses without payroll.
Between 2020 and 2025, the population of the Del Rio area grew 0.5%, slower than the U.S. (+3.1%). The Del Rio area scores 38 (lower middle) on the Groundwork market score for hair salons, ranking #403 of 538 scored small-town markets and #24 of 41 scored small-town markets based in Texas.
How the Del Rio area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Del Rio area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.8 | 26.3 | 23.4 |
| Spending per listing | $386K | $356K | $430K |
| Households per official establishment | n/a | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +0.5% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $804 | $937 | $1,005 |
| Median household income | $66,100 | $78,476 | $80,734 |
| Groundwork market score | 38 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 81Businesses with no payroll
- Map listings, September 2026
- 358 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Del Rio area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Del Rio area
- Population, 2025 estimate
- 47,835+0.5% since 2020
- Households
- 16,810
- Median age
- 33.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 3,145 sq. mi.
- People per square mile
- 15
- Median household income
- $66,100+43.2% vs. 2015–2019, before inflation
- Average household income
- $80,305
- Median home value
- $164,600
- Jobs located here
- 15,742
- Daytime population
- 44,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Del Rio area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Del Rio area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for hair salons, numbered among those based in Texas, with the Del Rio area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, TX | 77 | 31 | 18.8 | $486K | +6.5% | #23 of 538 |
| 2Jacksonville, TX | 76 | 22 | 12.1 | $672K | +5.4% | #24 of 538 |
| 3Andrews, TX | 73 | 11 | 16.1 | $563K | +1.6% | #39 of 538 |
| 4Bonham, TX | 72 | 18 | 14.1 | $625K | +9.2% | #43 of 538 |
| 5Huntsville, TX | 66 | 42 | 16.1 | $463K | +9.5% | #85 of 538 |
| 6Corsicana, TX | 65 | 39 | 20.5 | $402K | +8.2% | #100 of 538 |
| 7Brenham, TX | 64 | 38 | 24.5 | $367K | +7.0% | #115 of 538 |
| 8Granbury, TX | 63 | 64 | 25.1 | $383K | +13.6% | #125 of 538 |
| 9Athens, TX | 61 | 75 | 22.3 | $372K | +7.5% | #148 of 538 |
| 10Mineral Wells, TX | 55 | 23 | 20.5 | $405K | +8.2% | #218 of 538 |
| 24Del Rio, TX | 38 | 35 | 20.8 | $386K | +0.5% | #403 of 538 |
Other business types in the Del Rio area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons38
- Barbershops33
- Nail salons23
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Del Rio, TX area?
There are 35 hair salons on map listings in the Del Rio area as of September 2026. 8 of them (23%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in the Del Rio area: counts under 3 are left out. Official counts also show 81 one-person businesses without payroll.
How much do households in the Del Rio, TX area spend on personal care products and services?
About $13.5M a year, or $804 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 35 hair salons on map listings, it comes to $386K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 16,810 households in the Del Rio area and national spending patterns by income.
How does the Del Rio, TX area compare with the U.S. for hair salons?
The Del Rio area has 20.8 hair salons per 10,000 households, 11% below the U.S. rate of 23.4. Spending per salon is $386K, 10% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Del Rio area would have about 31, against 35 on map listings.
How fast is the Del Rio, TX area growing?
Population estimates put the Del Rio area at 47,835 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 16,810 households. The median household income in the Del Rio area is $66,100 a year, 18% below the U.S. median of $80,734. That rose 43.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Del Rio area scores 38 for hair salons (lower middle), #403 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Del Rio area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Del Rio area
Screening a site or an acquisition in the Del Rio area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Del Rio area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.