Metro area profile · Texas
College Station-Bryan, TX metro area market data
How the College Station-Bryan metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 287,476
- +6.9% since 2020
- Households
- 105,688
- Median household income
- $60,087
- +19.6% vs. 2015–2019, before inflation
- Median home value
- $279,700
- Jobs located here
- 128,204
- Highest market score
- 79
- Insurance agencies, #41 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the College Station-Bryan metro area by name and distance, and the households and spending within reach. Or open the report at the center of the College Station-Bryan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The College Station-Bryan metro area has an estimated 287,476 people and 105,688 households. Between 2020 and 2025, the population of the College Station-Bryan metro area grew 6.9%, faster than the U.S. (+3.1%). Median household income in the College Station-Bryan metro area is $60,087, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.6%, before inflation.
Relative to the U.S., household spending in the College Station-Bryan metro area runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Of the business types scored in the College Station-Bryan metro area, insurance agencies (79), landscaping and lawn care companies (76) and pet grooming and boarding businesses (75) have the highest Groundwork market scores. For insurance agencies, that ranks #41 of 387 scored metro areas.
The College Station-Bryan metro area takes in 3 counties: Brazos County, Burleson County and Robertson County. Against the U.S., map listings per household run highest for pest control companies (86% above the U.S. rate) and lowest for chiropractors (43% below the U.S. rate).
All 56 business types in the College Station-Bryan metro area
Highest Groundwork market score first. Each score compares the College Station-Bryan metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 79 | #41 of 387 | 137 | 13.0 | $1.9M | 148 | 83 |
| Landscaping and lawn care | 76 | #28 of 385 | 37 | 3.5 | $4M | 135 | 84 |
| Pet grooming and boarding | 75 | #28 of 386 | 27 | 2.6 | $3.2M | 127 | 15 |
| Electricians | 71 | #40 of 383 | 19 | 1.8 | $14.9M | 124 | 50 |
| Pet stores | 70 | #52 of 382 | 16 | 1.5 | $5.5M | 121 | 7 |
| Mortgage brokers and lenders | 69 | #38 of 373 | 28 | 2.6 | Index only | 138 | 7 |
| Chiropractors | 69 | #54 of 386 | 33 | 3.1 | $3.4M | 140 | 20 |
| Laundromats | 68 | #76 of 364 | 11 | 1.0 | $17.1M | 137 | 5 |
| Physical therapy | 67 | #83 of 386 | 42 | 4.0 | $2.6M | 110 | 18 |
| Grocery stores | 66 | #83 of 387 | 55 | 5.2 | $11M | 118 | 31 |
| Lawn, cleaning and pest control | 66 | #92 of 387 | 92 | 8.7 | $1.6M | 95 | 155 |
| Dentists and orthodontists | 65 | #87 of 387 | 90 | 8.5 | $1.2M | 125 | 74 |
| Hair salons | 64 | #68 of 387 | 181 | 17.1 | $486K | 113 | 42 |
| Child care and preschools | 64 | #91 of 387 | 47 | 4.4 | $958K | 96 | 48 |
| Car washes and detailing | 60 | #121 of 387 | 34 | 3.2 | $2.7M | 108 | 16 |
| House cleaning | 58 | #110 of 375 | 28 | 2.6 | $5.2M | 82 | 46 |
| Auto repair and car care | 58 | #136 of 387 | 341 | 32.3 | $272K | 101 | 142 |
| Doctors, dentists and clinics | 57 | #135 of 387 | 705 | 66.7 | $157K | 103 | 293 |
| Salons, barbers and spas | 55 | #143 of 387 | 391 | 37.0 | $225K | 106 | 85 |
| Optometrists and eye care | 55 | #148 of 386 | 38 | 3.6 | $2.9M | 93 | 11 |
| Auto repair shops | 55 | #160 of 387 | 209 | 19.8 | $443K | 100 | 97 |
| Spas and skin care | 54 | #156 of 387 | 94 | 8.9 | $936K | 107 | 18 |
| Martial arts and dance studios | 51 | #174 of 387 | 33 | 3.1 | $2.1M | 105 | 30 |
| Barbershops | 51 | #188 of 387 | 58 | 5.5 | $1.5M | 80 | 3 |
| Pet businesses | 49 | #197 of 387 | 113 | 10.7 | $775K | 88 | 63 |
| Primary care and pediatrics | 49 | #206 of 387 | 61 | 5.8 | $1.8M | 102 | 158 |
| Pizza | 48 | #211 of 387 | 67 | 6.3 | $5.5M | 109 | 246 |
| Oil change and quick lube | 47 | #171 of 290 | 10 | 0.9 | $9.3M | 67 | 7 |
| Tire shops | 47 | #226 of 386 | 37 | 3.5 | $2.5M | 100 | 20 |
| Nail salons | 46 | #227 of 387 | 50 | 4.7 | $1.8M | 105 | 21 |
| Home repair trades | 45 | #230 of 387 | 149 | 14.1 | $1.9M | 78 | 165 |
| Grocery and convenience stores | 44 | #238 of 387 | 189 | 17.9 | $3.2M | 94 | 80 |
| Gas stations | 44 | #244 of 387 | 180 | 17.0 | $1.7M | 70 | 101 |
| Funeral homes | 42 | #237 of 377 | 20 | 1.9 | $555K | 82 | 12 |
| Urgent care and walk-in clinics | 41 | #131 of 197 | 5 | 0.5 | $22.2M | 90 | 12 |
| Clothing and shoe stores | 41 | #263 of 387 | 164 | 15.5 | $1.1M | 90 | 95 |
| Roofing and gutters | 41 | #269 of 381 | 51 | 4.8 | $5.5M | 65 | 20 |
| Coffee shops and cafes | 41 | #272 of 387 | 105 | 9.9 | $3.5M | 95 | 74 |
| Real estate agents and brokers | 41 | #275 of 387 | 322 | 30.5 | Index only | 86 | 100 |
| Clothing, shoes and laundry | 40 | #271 of 387 | 233 | 22.0 | $807K | 92 | 114 |
| Real estate | 40 | #281 of 387 | 391 | 37.0 | Index only | 89 | 228 |
| HVAC and plumbing | 39 | #284 of 387 | 79 | 7.5 | $3.6M | 75 | 95 |
| Sit-down restaurants | 39 | #285 of 387 | 694 | 65.7 | $534K | 80 | 178 |
| Collision repair and body shops | 37 | #284 of 381 | 36 | 3.4 | $2.6M | 83 | 29 |
| Yoga, Pilates and fitness studios | 36 | #300 of 347 | 19 | 1.8 | $3.7M | 91 | 40 |
| Bakeries and dessert shops | 36 | #306 of 387 | 110 | 10.4 | $3.4M | 81 | 74 |
| Pest control | 34 | #282 of 345 | 27 | 2.6 | $5.4M | 53 | 25 |
| Property management | 34 | #319 of 374 | 37 | 3.5 | Index only | 73 | 79 |
| Gyms, studios and classes | 34 | #329 of 387 | 137 | 13.0 | $512K | 77 | 70 |
| Convenience stores | 32 | #309 of 387 | 104 | 9.8 | $5.8M | 74 | 49 |
| Restaurants and cafes | 32 | #322 of 387 | 1,217 | 115.2 | $304K | 82 | 500 |
| Fast food and sandwich shops | 30 | #316 of 387 | 167 | 15.8 | $2.2M | 73 | 246 |
| Veterinarians | 30 | #325 of 384 | 53 | 5.0 | $1.7M | 61 | 41 |
| Gyms | 29 | #355 of 387 | 85 | 8.0 | $825K | 63 | 40 |
| Dry cleaners | 27 | #248 of 272 | 22 | 2.1 | $8.5M | 55 | 14 |
| Home inspectors | Not scored | Not scored | 4 | 0.4 | Index only | 144 | 3 |
Household spending in the College Station-Bryan metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $92.6M | $876 | 91 |
| Gasoline and other fuels | $299.1M | $2,830 | 109 |
| Food away from home | $370.4M | $3,505 | 86 |
| Groceries | $604.4M | $5,719 | 91 |
| Personal care products and services | $88M | $832 | 83 |
| Child care and other personal services | $45M | $426 | 73 |
| Memberships, classes and admissions | $70.1M | $663 | 67 |
| Medical and dental services | $110.9M | $1,049 | 81 |
| Pets | $87.6M | $829 | 91 |
| Clothing, shoes and related services | $188M | $1,779 | 87 |
| Vehicle insurance | $254.3M | $2,406 | 123 |
| Home repairs, maintenance and insurance | $282.4M | $2,672 | 89 |
| Lawn care, cleaning and other household services | $146.3M | $1,384 | 98 |
| Rent and homeowner costs | $1.5B | $14,289 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the College Station-Bryan metro area
- Population, 2025 estimate
- 287,476+6.9% since 2020
- Households
- 105,688
- Median age
- 33.1
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 2,100 sq. mi.
- People per square mile
- 133
- Median household income
- $60,087+19.6% vs. 2015–2019, before inflation
- Average household income
- $89,122
- Median home value
- $279,700
- Jobs located here
- 128,204
- Daytime population
- 289,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the College Station-Bryan metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the College Station-Bryan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the College Station-Bryan metro area 3
- Brazos County, TX242,311 people
- Burleson County, TX18,857 people
- Robertson County, TX17,167 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the College Station-Bryan, TX metro area growing?
Population estimates put the College Station-Bryan metro area at 287,476 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 105,688 households. Median household income rose 19.6% from the 2015–2019 survey, before inflation.
How much do households in the College Station-Bryan, TX metro area spend?
Households in the College Station-Bryan metro area spend about $1.5B a year on rent and homeowner costs, $604.4M on groceries and $370.4M on food away from home. Set against the U.S., households in the College Station-Bryan metro area spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
Which business types have the highest market scores in the College Station-Bryan, TX metro area?
The highest Groundwork market scores in the College Station-Bryan metro area are for insurance agencies (79), landscaping and lawn care companies (76) and pet grooming and boarding businesses (75). The College Station-Bryan metro area ranks #41 of 387 scored metro areas for insurance agencies.
How does the College Station-Bryan, TX metro area compare with the U.S.?
The median household income in the College Station-Bryan metro area is $60,087 a year, 26% below the U.S. median of $80,734. The population rose 6.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $279,700, against $332,700 for the U.S. For its number of households, the College Station-Bryan metro area has the most map listings, relative to the U.S., for pest control companies (86% above the U.S. rate) and the fewest for chiropractors (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the College Station-Bryan metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the College Station-Bryan metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the College Station-Bryan metro area?
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The button opens the report at the center of the College Station-Bryan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.