County profile · Texas
Brazos County, TX market data
Population, household spending and competition for 56 business types in Brazos County, each scored against other counties.
- Population, 2025
- 249,088
- +6.2% since 2020
- Households
- 91,087
- Median household income
- $58,553
- +19.1% vs. 2015–2019, before inflation
- Median home value
- $296,000
- Jobs located here
- 119,110
- Highest market score
- 75
- Pet stores, #97 of 974 scored counties
A site report maps the competitors on map listings around any address in Brazos County by name and distance, and the households and spending within reach. Or open the report at the center of Brazos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 249,088 people live in Brazos County, in 91,087 households. Between 2020 and 2025, the population of Brazos County grew 6.2%, faster than the U.S. (+3.1%). The median household income in Brazos County is $58,553 a year, 27% below the U.S. median of $80,734. That rose 19.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Brazos County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (68).
The highest Groundwork market scores in Brazos County are for pet stores (75), grocery stores (75) and pet grooming and boarding businesses (74). Brazos County ranks #97 of 974 scored counties for pet stores.
Brazos County is part of the College Station-Bryan metro area. For its number of households, Brazos County has the most map listings, relative to the U.S., for pest control companies (2.1 times the U.S. rate) and the fewest for electricians (36% below the U.S. rate).
All 56 business types in Brazos County
Highest Groundwork market score first. Each score compares Brazos County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 75 | #97 of 974 | 12 | 1.3 | $6.3M | 138 | 6 |
| Grocery stores | 75 | #301 of 2,070 | 46 | 5.1 | $11.3M | 121 | 22 |
| Pet grooming and boarding | 74 | #134 of 1,461 | 27 | 3.0 | $2.8M | 109 | 14 |
| Electricians | 73 | #112 of 1,160 | 15 | 1.6 | $16.2M | 135 | 42 |
| Landscaping and lawn care | 73 | #177 of 1,493 | 33 | 3.6 | $3.8M | 130 | 81 |
| Laundromats | 69 | #171 of 785 | 10 | 1.1 | $16.2M | 129 | 4 |
| Funeral homes | 69 | #251 of 1,472 | 9 | 1.0 | $978K | 144 | 7 |
| Insurance agencies | 69 | #506 of 2,272 | 117 | 12.8 | $1.8M | 147 | 74 |
| Chiropractors | 65 | #334 of 1,490 | 32 | 3.5 | $3M | 124 | 19 |
| Child care and preschools | 65 | #400 of 1,611 | 41 | 4.5 | $950K | 95 | 43 |
| Mortgage brokers and lenders | 64 | #193 of 887 | 27 | 3.0 | Index only | 123 | 7 |
| Grocery and convenience stores | 64 | #623 of 2,402 | 139 | 15.3 | $3.7M | 110 | 63 |
| Gas stations | 62 | #679 of 2,358 | 131 | 14.4 | $1.9M | 81 | 76 |
| Pet businesses | 61 | #620 of 2,200 | 96 | 10.5 | $783K | 89 | 52 |
| Physical therapy | 60 | #457 of 1,422 | 41 | 4.5 | $2.3M | 97 | 18 |
| Hair salons | 58 | #784 of 2,339 | 161 | 17.7 | $469K | 109 | 39 |
| Tire shops | 57 | #608 of 1,530 | 31 | 3.4 | $2.5M | 102 | 15 |
| Auto repair and car care | 57 | #884 of 2,401 | 285 | 31.3 | $277K | 103 | 119 |
| Car washes and detailing | 56 | #567 of 1,451 | 31 | 3.4 | $2.5M | 101 | 15 |
| Lawn, cleaning and pest control | 54 | #727 of 1,771 | 87 | 9.6 | $1.4M | 86 | 151 |
| Convenience stores | 54 | #981 of 2,261 | 76 | 8.3 | $6.8M | 87 | 41 |
| Auto repair shops | 54 | #1,016 of 2,378 | 177 | 19.4 | $446K | 100 | 82 |
| Barbershops | 53 | #633 of 1,356 | 52 | 5.7 | $1.5M | 77 | 3 |
| Optometrists and eye care | 52 | #649 of 1,302 | 38 | 4.2 | $2.5M | 80 | 11 |
| Pizza | 51 | #973 of 2,090 | 61 | 6.7 | $5.2M | 103 | 227 |
| Oil change and quick lube | 49 | #263 of 479 | 9 | 1.0 | $8.8M | 64 | 5 |
| House cleaning | 49 | #446 of 847 | 28 | 3.1 | $4.5M | 70 | 45 |
| Martial arts and dance studios | 48 | #733 of 1,334 | 32 | 3.5 | $1.9M | 94 | 28 |
| Nail salons | 47 | #781 of 1,328 | 45 | 4.9 | $1.7M | 100 | 21 |
| Dentists and orthodontists | 47 | #1,054 of 1,886 | 86 | 9.4 | $1.1M | 112 | 71 |
| Home repair trades | 47 | #1,203 of 2,057 | 137 | 15.0 | $1.8M | 73 | 143 |
| Collision repair and body shops | 46 | #768 of 1,327 | 31 | 3.4 | $2.5M | 83 | 25 |
| Primary care and pediatrics | 46 | #971 of 1,656 | 54 | 5.9 | $1.8M | 99 | 152 |
| Spas and skin care | 46 | #1,030 of 1,769 | 91 | 10.0 | $829K | 95 | 17 |
| HVAC and plumbing | 45 | #1,036 of 1,707 | 74 | 8.1 | $3.3M | 69 | 82 |
| Veterinarians | 44 | #900 of 1,485 | 46 | 5.1 | $1.6M | 60 | 32 |
| Coffee shops and cafes | 44 | #1,245 of 2,063 | 90 | 9.9 | $3.5M | 95 | 70 |
| Salons, barbers and spas | 43 | #1,575 of 2,385 | 356 | 39.1 | $212K | 100 | 81 |
| Roofing and gutters | 42 | #778 of 1,177 | 48 | 5.3 | $5M | 60 | 19 |
| Sit-down restaurants | 42 | #1,569 of 2,405 | 610 | 67.0 | $521K | 79 | 151 |
| Clothing and shoe stores | 40 | #1,404 of 2,087 | 153 | 16.8 | $1.1M | 83 | 93 |
| Real estate agents and brokers | 39 | #1,662 of 2,176 | 301 | 33.0 | Index only | 79 | 91 |
| Yoga, Pilates and fitness studios | 38 | #589 of 777 | 19 | 2.1 | $3.2M | 78 | 35 |
| Bakeries and dessert shops | 37 | #1,411 of 1,889 | 97 | 10.6 | $3.3M | 79 | 70 |
| Fast food and sandwich shops | 37 | #1,615 of 2,222 | 139 | 15.3 | $2.3M | 75 | 227 |
| Clothing, shoes and laundry | 37 | #1,629 of 2,210 | 217 | 23.8 | $746K | 85 | 110 |
| Doctors, dentists and clinics | 37 | #1,814 of 2,394 | 682 | 74.9 | $139K | 91 | 283 |
| Urgent care and walk-in clinics | 36 | #251 of 325 | 5 | 0.5 | $19M | 77 | 12 |
| Restaurants and cafes | 36 | #1,794 of 2,405 | 1,055 | 115.8 | $301K | 81 | 450 |
| Real estate | 35 | #1,886 of 2,229 | 368 | 40.4 | Index only | 81 | 212 |
| Gyms | 34 | #1,411 of 1,792 | 77 | 8.5 | $785K | 60 | 35 |
| Gyms, studios and classes | 34 | #1,677 of 2,088 | 128 | 14.1 | $472K | 71 | 63 |
| Property management | 32 | #761 of 910 | 36 | 4.0 | Index only | 65 | 78 |
| Pest control | 30 | #607 of 699 | 26 | 2.9 | $4.8M | 47 | 25 |
| Dry cleaners | 27 | #459 of 507 | 20 | 2.2 | $8.1M | 52 | 13 |
| Home inspectors | Not scored | Not scored | 4 | 0.4 | Index only | 124 | 3 |
Household spending in Brazos County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $78.9M | $866 | 90 |
| Gasoline and other fuels | $254.6M | $2,795 | 108 |
| Food away from home | $317.9M | $3,490 | 86 |
| Groceries | $518.9M | $5,697 | 90 |
| Personal care products and services | $75.4M | $828 | 82 |
| Child care and other personal services | $39M | $428 | 74 |
| Memberships, classes and admissions | $60.5M | $664 | 68 |
| Medical and dental services | $95.1M | $1,044 | 81 |
| Pets | $75.2M | $825 | 91 |
| Clothing, shoes and related services | $161.8M | $1,776 | 86 |
| Vehicle insurance | $216.2M | $2,373 | 121 |
| Home repairs, maintenance and insurance | $242.4M | $2,661 | 88 |
| Lawn care, cleaning and other household services | $125.7M | $1,380 | 98 |
| Rent and homeowner costs | $1.3B | $14,246 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Brazos County
- Population, 2025 estimate
- 249,088+6.2% since 2020
- Households
- 91,087
- Median age
- 31.6
- Homes lived in by their owners
- 47%
- Vehicles per household
- 1.8
- Land area
- 586 sq. mi.
- People per square mile
- 413
- Median household income
- $58,553+19.1% vs. 2015–2019, before inflation
- Average household income
- $88,892
- Median home value
- $296,000
- Jobs located here
- 119,110
- Daytime population
- 263,107Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brazos County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Brazos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Brazos County, TX growing?
Population estimates put Brazos County at 249,088 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 91,087 households. Against the 2015–2019 survey, median household income rose 19.1%, before inflation.
How much do households in Brazos County, TX spend?
Households in Brazos County spend about $1.3B a year on rent and homeowner costs, $518.9M on groceries and $317.9M on food away from home. Relative to the U.S., household spending in Brazos County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (68).
Which business types have the highest market scores in Brazos County, TX?
Of the business types scored in Brazos County, pet stores (75), grocery stores (75) and pet grooming and boarding businesses (74) have the highest Groundwork market scores. For pet stores, that ranks #97 of 974 scored counties.
How does Brazos County, TX compare with the U.S.?
Median household income in Brazos County is $58,553, 27% below the U.S. median of $80,734. The population rose 6.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $296,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (2.1 times the U.S. rate) and lowest for electricians (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Brazos County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brazos County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Brazos County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brazos County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.