Small-town market profile · Texas
Big Spring, TX area market data
How the Big Spring area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,504
- −12.4% since 2020
- Households
- 12,191
- Median household income
- $69,649
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $155,600
- Jobs located here
- 11,735
- Highest market score
- 61
- Dentists and orthodontists, #152 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Big Spring area by name and distance, and the households and spending within reach. Or open the report at the center of the Big Spring area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Big Spring area has an estimated 30,504 people and 12,191 households. Population estimates show the Big Spring area declined 12.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Big Spring area is $69,649, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
Relative to the U.S., household spending in the Big Spring area runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (70).
Of the business types scored in the Big Spring area, dentists and orthodontists (61), HVAC and plumbing companies (60) and bakeries and dessert shops (60) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #152 of 526 scored small-town markets.
The Big Spring area is made up of one county, Howard County. Against the U.S., map listings per household run highest for gas stations (3.3 times the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
All 56 business types in the Big Spring area
Highest Groundwork market score first. Each score compares the Big Spring area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 61 | #152 of 526 | 7 | 5.7 | $1.9M | 191 | 5 |
| HVAC and plumbing | 60 | #140 of 476 | 8 | 6.6 | $4.3M | 90 | 6 |
| Bakeries and dessert shops | 60 | #142 of 507 | 8 | 6.6 | $5.5M | 134 | 4 |
| Pet grooming and boarding | 57 | #142 of 387 | 5 | 4.1 | $2.1M | 83 | Under 3 |
| Real estate agents and brokers | 57 | #159 of 533 | 13 | 10.7 | Index only | 254 | 7 |
| Pet businesses | 57 | #173 of 527 | 14 | 11.5 | $758K | 86 | Under 3 |
| Real estate | 55 | #189 of 536 | 14 | 11.5 | Index only | 296 | 16 |
| Doctors, dentists and clinics | 55 | #220 of 538 | 59 | 48.4 | $223K | 146 | 21 |
| Child care and preschools | 54 | #200 of 454 | 6 | 4.9 | $879K | 88 | 5 |
| Home repair trades | 54 | #211 of 526 | 14 | 11.5 | $2.4M | 100 | 17 |
| Grocery stores | 54 | #226 of 506 | 7 | 5.7 | $10.3M | 110 | 5 |
| Veterinarians | 53 | #180 of 398 | 5 | 4.1 | $2.1M | 78 | Under 3 |
| Auto repair shops | 50 | #278 of 538 | 23 | 18.9 | $459K | 103 | 8 |
| Chiropractors | 48 | #227 of 426 | 5 | 4.1 | $2.6M | 110 | 3 |
| Insurance agencies | 43 | #322 of 537 | 20 | 16.4 | $1.4M | 115 | 13 |
| Salons, barbers and spas | 43 | #361 of 538 | 51 | 41.8 | $207K | 97 | 4 |
| Coffee shops and cafes | 42 | #352 of 529 | 16 | 13.1 | $2.8M | 75 | 4 |
| Hair salons | 42 | #358 of 538 | 28 | 23.0 | $377K | 88 | 3 |
| Pizza | 41 | #342 of 520 | 9 | 7.4 | $4.9M | 97 | 31 |
| Auto repair and car care | 40 | #372 of 538 | 44 | 36.1 | $240K | 89 | 16 |
| Grocery and convenience stores | 38 | #396 of 538 | 31 | 25.4 | $2.3M | 68 | 9 |
| Nail salons | 34 | #304 of 387 | 6 | 4.9 | $1.8M | 105 | Under 3 |
| Gyms, studios and classes | 34 | #441 of 535 | 14 | 11.5 | $600K | 91 | Under 3 |
| Barbershops | 33 | #293 of 377 | 6 | 4.9 | $1.8M | 93 | Under 3 |
| Martial arts and dance studios | 31 | #317 of 378 | 5 | 4.1 | $1.7M | 83 | Under 3 |
| Convenience stores | 30 | #444 of 529 | 22 | 18.0 | $3.3M | 41 | 4 |
| Gyms | 29 | #443 of 506 | 9 | 7.4 | $934K | 72 | Under 3 |
| Spas and skin care | 29 | #454 of 504 | 11 | 9.0 | $960K | 110 | Under 3 |
| Clothing and shoe stores | 26 | #471 of 536 | 31 | 25.4 | $720K | 57 | 9 |
| Restaurants and cafes | 26 | #481 of 538 | 148 | 121.4 | $300K | 81 | 61 |
| Sit-down restaurants | 26 | #492 of 538 | 84 | 68.9 | $528K | 80 | 26 |
| Clothing, shoes and laundry | 23 | #488 of 536 | 40 | 32.8 | $558K | 63 | 13 |
| Tire shops | 22 | #387 of 431 | 6 | 4.9 | $1.8M | 70 | Under 3 |
| Fast food and sandwich shops | 18 | #506 of 537 | 26 | 21.3 | $1.7M | 56 | 31 |
| Optometrists and eye care | 17 | #383 of 400 | 7 | 5.7 | $1.9M | 60 | Under 3 |
| Gas stations | 12 | #528 of 536 | 44 | 36.1 | $771K | 32 | 21 |
| Car washes and detailing | 8 | #439 of 441 | 9 | 7.4 | $1.2M | 47 | 4 |
| Funeral homes | 6 | #362 of 365 | 6 | 4.9 | $250K | 37 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.5 | $3.5M | 114 | 3 |
| Electricians | Not scored | Not scored | 3 | 2.5 | $11.4M | 95 | 11 |
| Laundromats | Not scored | Not scored | 3 | 2.5 | $7.4M | 60 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 2.5 | $5.8M | 347 | 4 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.5 | $3.5M | 26 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.5 | $4.4M | 246 | 9 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.5 | $11.4M | 134 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.6 | $11.2M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $17.5M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.8 | $17.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $17.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $10.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.8 | $13.2M | Too few | 4 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $13.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Big Spring area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.5M | $865 | 90 |
| Gasoline and other fuels | $33.9M | $2,783 | 107 |
| Food away from home | $44.3M | $3,637 | 89 |
| Groceries | $71.9M | $5,894 | 93 |
| Personal care products and services | $10.6M | $866 | 86 |
| Child care and other personal services | $5.3M | $433 | 75 |
| Memberships, classes and admissions | $8.4M | $689 | 70 |
| Medical and dental services | $13.2M | $1,079 | 84 |
| Pets | $10.6M | $870 | 96 |
| Clothing, shoes and related services | $22.3M | $1,832 | 89 |
| Vehicle insurance | $28.9M | $2,370 | 121 |
| Home repairs, maintenance and insurance | $34.1M | $2,794 | 93 |
| Lawn care, cleaning and other household services | $17.5M | $1,434 | 101 |
| Rent and homeowner costs | $179.7M | $14,743 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Big Spring area
- Population, 2025 estimate
- 30,504−12.4% since 2020
- Households
- 12,191
- Median age
- 37.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 901 sq. mi.
- People per square mile
- 36
- Median household income
- $69,649+28.5% vs. 2015–2019, before inflation
- Average household income
- $90,688
- Median home value
- $155,600
- Jobs located here
- 11,735
- Daytime population
- 29,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Big Spring area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Big Spring area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Big Spring area 1
- Howard County, TX32,290 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Big Spring, TX area growing?
Population estimates put the Big Spring area at 30,504 people in 2025, down 12.4% since 2020, against +3.1% for the U.S. It has 12,191 households. Median household income rose 28.5% from the 2015–2019 survey, before inflation.
How much do households in the Big Spring, TX area spend?
Households in the Big Spring area spend about $179.7M a year on rent and homeowner costs, $71.9M on groceries and $44.3M on food away from home. Set against the U.S., households in the Big Spring area spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (70).
Which business types have the highest market scores in the Big Spring, TX area?
The highest Groundwork market scores in the Big Spring area are for dentists and orthodontists (61), HVAC and plumbing companies (60) and bakeries and dessert shops (60). The Big Spring area ranks #152 of 526 scored small-town markets for dentists and orthodontists.
How does the Big Spring, TX area compare with the U.S.?
The median household income in the Big Spring area is $69,649 a year, 14% below the U.S. median of $80,734. The population fell 12.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,600, against $332,700 for the U.S. For its number of households, the Big Spring area has the most map listings, relative to the U.S., for gas stations (3.3 times the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Big Spring area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Big Spring area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Big Spring area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Big Spring area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.