Groundwork

Fitness and classes · Small-town market · Texas

Martial arts and dance studios in the Big Spring, TX area

How the Big Spring, TX area compares with other small-town markets and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #317 of 378 scored small-town markets
#17 of 19 scored small-town markets based in Texas

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$8.4M
On memberships, classes and admissions · $689 a household
Spending per listing
$1.7M
17% below the U.S.
Listings per 10k households
4.1
16% below the U.S.
Population, 2025
30,504
−12.4% since 2020

See the martial arts and dance studios around any address in the Big Spring area

The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Big Spring area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Big Spring area scores 31 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #317 of 378 scored small-town markets and #17 of 19 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 5 martial arts and dance studios in the Big Spring area. None of them are chain locations, against 7% across the U.S. Per 10,000 households, that is 4.1, 16% below the U.S. rate of 4.9.

At $689 per household (30% below the U.S. average), households in the Big Spring area spend about $8.4M a year on memberships, classes and admissions. Spread across 5 martial arts and dance studios, that is $1.7M per studio, 17% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.

There is no official count of businesses with payroll classed as sports, recreation and fine arts instruction in the Big Spring area: counts under 3 aren’t published. Population estimates show the Big Spring area declined 12.4% from 2020 to 2025, against +3.1% for the U.S.

How the Big Spring area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Martial arts and dance studios in Big Spring, TX area compared with Texas and the U.S.
MeasureBig Spring areaTexasU.S.
Listings per 10k households4.14.74.9
Spending per listing$1.7M$1.7M$2M
Households per official establishmentn/a3,7473,473
Official establishment growth, 2019–2023n/a+20.6%+11.1%
Population growth, 2020–2025−12.4%+8.5%+3.1%
Spending per household on memberships, classes and admissions$689$810$983
Median household income$69,649$78,476$80,734
Groundwork market score3143

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Big Spring area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Big Spring area

Population, 2025 estimate
30,504−12.4% since 2020
Households
12,191
Median age
37.9
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
901 sq. mi.
People per square mile
36
Median household income
$69,649+28.5% vs. 2015–2019, before inflation
Average household income
$90,688
Median home value
$155,600
Jobs located here
11,735
Daytime population
29,322Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Big Spring area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.

Or open the report at the center of the Big Spring area. Signed out, you see a blurred preview; on an account, each report is one action.

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Martial arts and dance studios across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for martial arts and dance studios, numbered among those based in Texas, with the Big Spring area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for martial arts and dance studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Athens, TX7672.1$3M+7.5%#20 of 378
2Jacksonville, TX6552.7$2.2M+5.4%#82 of 378
3Lufkin, TX6292.8$2.1M+1.9%#103 of 378
4Fredericksburg, TX6065.2$1.6M+6.6%#121 of 378
5Brenham, TX5563.9$1.9M+7.0%#151 of 378
6Kerrville, TX53104.4$1.6M+2.5%#170 of 378
7Granbury, TX49145.5$1.5M+13.6%#205 of 378
8Paris, TX46114.4$1.3M+2.6%#220 of 378
9Huntsville, TX4293.5$1.5M+9.5%#249 of 378
10El Campo, TX4174.4$1.6M+1.2%#254 of 378
17Big Spring, TX3154.1$1.7M−12.4%#317 of 378

Other business types in the Big Spring area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many martial arts and dance studios are in the Big Spring, TX area?

There are 5 martial arts and dance studios on map listings in the Big Spring area as of September 2026. None of them are chain locations. The listings count martial arts and dance studios. No official count is published for sports, recreation and fine arts instruction in the Big Spring area: counts under 3 are left out.

How much do households in the Big Spring, TX area spend on memberships, classes and admissions?

About $8.4M a year, or $689 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 5 martial arts and dance studios on map listings, it comes to $1.7M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 12,191 households in the Big Spring area and national spending patterns by income.

How does the Big Spring, TX area compare with the U.S. for martial arts and dance studios?

The Big Spring area has 4.1 martial arts and dance studios per 10,000 households, 16% below the U.S. rate of 4.9. Spending per studio is $1.7M, 17% below the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Big Spring area would have about 4, against 5 on map listings.

How fast is the Big Spring, TX area growing?

Population estimates put the Big Spring area at 30,504 people in 2025, down 12.4% since 2020, against +3.1% for the U.S. It has 12,191 households. Median household income in the Big Spring area is $69,649, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Big Spring area scores 31 for martial arts and dance studios (lower middle), #317 of 378 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Big Spring area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for martial arts and dance studios · All 56 business types in the Big Spring area

Screening a site or an acquisition in the Big Spring area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Big Spring area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.