Metro area profile · Texas
Abilene, TX metro area market data
Population, household spending and competition for 56 business types in the Abilene metro area, each scored against other metro areas.
- Population, 2025
- 185,429
- +4.8% since 2020
- Households
- 66,088
- Median household income
- $67,328
- +28.2% vs. 2015–2019, before inflation
- Median home value
- $178,700
- Jobs located here
- 70,670
- Highest market score
- 82
- House cleaning, #7 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Abilene metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Abilene metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 185,429 people live in the Abilene metro area, in 66,088 households. Population estimates show the Abilene metro area grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Abilene metro area is $67,328 a year, 17% below the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Abilene metro area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Abilene metro area are for house cleaning businesses (82); pet grooming and boarding businesses (74); and lawn care, cleaning and pest control companies (73). The Abilene metro area ranks #7 of 375 scored metro areas for house cleaning businesses.
The Abilene metro area takes in 3 counties: Taylor County, Jones County and Callahan County. For its number of households, the Abilene metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.6 times the U.S. rate) and the fewest for chiropractors (52% below the U.S. rate).
All 56 business types in the Abilene metro area
Highest Groundwork market score first. Each score compares the Abilene metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 82 | #7 of 375 | 9 | 1.4 | $10.2M | 160 | 22 |
| Pet grooming and boarding | 74 | #36 of 386 | 19 | 2.9 | $2.9M | 113 | 5 |
| Lawn, cleaning and pest control | 73 | #41 of 387 | 53 | 8.0 | $1.7M | 103 | 78 |
| Landscaping and lawn care | 71 | #66 of 385 | 30 | 4.5 | $3.1M | 105 | 47 |
| Chiropractors | 70 | #47 of 386 | 17 | 2.6 | $4.1M | 170 | 13 |
| Physical therapy | 68 | #71 of 386 | 23 | 3.5 | $3M | 125 | 14 |
| Child care and preschools | 67 | #72 of 387 | 24 | 3.6 | $1.1M | 108 | 26 |
| Grocery stores | 65 | #86 of 387 | 36 | 5.4 | $10.7M | 115 | 18 |
| Mortgage brokers and lenders | 63 | #76 of 373 | 20 | 3.0 | Index only | 122 | 5 |
| Pet businesses | 63 | #97 of 387 | 65 | 9.8 | $844K | 96 | 30 |
| Property management | 58 | #115 of 374 | 17 | 2.6 | Index only | 101 | 22 |
| Pet stores | 58 | #130 of 382 | 13 | 2.0 | $4.2M | 93 | 4 |
| Dentists and orthodontists | 54 | #161 of 387 | 66 | 10.0 | $1M | 107 | 49 |
| Real estate | 52 | #165 of 387 | 222 | 33.6 | Index only | 99 | 87 |
| Real estate agents and brokers | 50 | #183 of 387 | 182 | 27.5 | Index only | 96 | 41 |
| Insurance agencies | 48 | #199 of 387 | 144 | 21.8 | $1.2M | 92 | 81 |
| Grocery and convenience stores | 47 | #225 of 387 | 163 | 24.7 | $2.4M | 69 | 24 |
| Laundromats | 46 | #202 of 364 | 9 | 1.4 | $12.9M | 103 | 5 |
| Pest control | 45 | #210 of 345 | 14 | 2.1 | $6.6M | 64 | 9 |
| Electricians | 44 | #237 of 383 | 18 | 2.7 | $9.9M | 83 | 46 |
| Yoga, Pilates and fitness studios | 43 | #231 of 347 | 10 | 1.5 | $4.2M | 104 | 22 |
| Convenience stores | 43 | #247 of 387 | 99 | 15.0 | $3.9M | 49 | 6 |
| Hair salons | 43 | #258 of 387 | 155 | 23.5 | $359K | 83 | 29 |
| Spas and skin care | 40 | #286 of 387 | 72 | 10.9 | $772K | 88 | 13 |
| Veterinarians | 39 | #264 of 384 | 26 | 3.9 | $2.1M | 78 | 21 |
| Sit-down restaurants | 39 | #282 of 387 | 371 | 56.1 | $626K | 94 | 121 |
| Salons, barbers and spas | 38 | #317 of 387 | 333 | 50.4 | $167K | 78 | 59 |
| Coffee shops and cafes | 37 | #303 of 387 | 69 | 10.4 | $3.4M | 91 | 47 |
| Doctors, dentists and clinics | 36 | #316 of 387 | 586 | 88.7 | $118K | 77 | 217 |
| Clothing and shoe stores | 35 | #294 of 387 | 129 | 19.5 | $903K | 71 | 53 |
| Nail salons | 35 | #340 of 387 | 49 | 7.4 | $1.1M | 68 | 11 |
| Clothing, shoes and laundry | 34 | #300 of 387 | 169 | 25.6 | $689K | 78 | 66 |
| Gas stations | 33 | #313 of 387 | 144 | 21.8 | $1.3M | 56 | 104 |
| Pizza | 33 | #317 of 387 | 55 | 8.3 | $4.2M | 83 | 158 |
| Funeral homes | 32 | #298 of 377 | 21 | 3.2 | $444K | 65 | 13 |
| Primary care and pediatrics | 31 | #324 of 387 | 56 | 8.5 | $1.2M | 69 | 118 |
| Barbershops | 31 | #328 of 387 | 49 | 7.4 | $1.1M | 60 | 4 |
| Restaurants and cafes | 31 | #329 of 387 | 718 | 108.6 | $324K | 87 | 328 |
| Auto repair shops | 31 | #331 of 387 | 192 | 29.1 | $309K | 70 | 75 |
| Gyms | 31 | #344 of 387 | 48 | 7.3 | $876K | 67 | 22 |
| Dry cleaners | 30 | #236 of 272 | 10 | 1.5 | $11.6M | 74 | 8 |
| Tire shops | 30 | #317 of 386 | 40 | 6.1 | $1.5M | 59 | 14 |
| Collision repair and body shops | 30 | #326 of 381 | 34 | 5.1 | $1.7M | 57 | 19 |
| Martial arts and dance studios | 30 | #348 of 387 | 29 | 4.4 | $1.4M | 72 | 19 |
| Gyms, studios and classes | 30 | #357 of 387 | 87 | 13.2 | $483K | 73 | 41 |
| Roofing and gutters | 28 | #350 of 381 | 41 | 6.2 | $4.4M | 52 | 20 |
| Home repair trades | 28 | #363 of 387 | 121 | 18.3 | $1.5M | 61 | 142 |
| Bakeries and dessert shops | 27 | #362 of 387 | 93 | 14.1 | $2.5M | 60 | 51 |
| Auto repair and car care | 26 | #348 of 387 | 325 | 49.2 | $183K | 68 | 118 |
| Car washes and detailing | 26 | #358 of 387 | 43 | 6.5 | $1.4M | 55 | 14 |
| HVAC and plumbing | 26 | #368 of 387 | 62 | 9.4 | $2.9M | 61 | 76 |
| Fast food and sandwich shops | 24 | #346 of 387 | 123 | 18.6 | $1.9M | 62 | 158 |
| Oil change and quick lube | 21 | #272 of 290 | 12 | 1.8 | $4.9M | 36 | 14 |
| Optometrists and eye care | 21 | #372 of 386 | 36 | 5.4 | $1.9M | 61 | 16 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.6 | $17.3M | 70 | 7 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 121 | 4 |
Household spending in the Abilene metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $59.4M | $899 | 94 |
| Gasoline and other fuels | $193.8M | $2,932 | 113 |
| Food away from home | $232.4M | $3,517 | 86 |
| Groceries | $383.4M | $5,802 | 92 |
| Personal care products and services | $55.6M | $841 | 84 |
| Child care and other personal services | $26.1M | $394 | 68 |
| Memberships, classes and admissions | $42M | $636 | 65 |
| Medical and dental services | $69.2M | $1,046 | 81 |
| Pets | $54.9M | $830 | 91 |
| Clothing, shoes and related services | $116.4M | $1,762 | 86 |
| Vehicle insurance | $165.9M | $2,510 | 128 |
| Home repairs, maintenance and insurance | $178.7M | $2,705 | 90 |
| Lawn care, cleaning and other household services | $91.8M | $1,389 | 98 |
| Rent and homeowner costs | $950.5M | $14,382 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Abilene metro area
- Population, 2025 estimate
- 185,429+4.8% since 2020
- Households
- 66,088
- Median age
- 36.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 2,744 sq. mi.
- People per square mile
- 66
- Median household income
- $67,328+28.2% vs. 2015–2019, before inflation
- Average household income
- $88,398
- Median home value
- $178,700
- Jobs located here
- 70,670
- Daytime population
- 177,263Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Abilene metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Abilene metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Abilene metro area 3
- Taylor County, TX145,863 people
- Jones County, TX20,304 people
- Callahan County, TX14,241 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Abilene, TX metro area growing?
Population estimates put the Abilene metro area at 185,429 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 66,088 households. Against the 2015–2019 survey, median household income rose 28.2%, before inflation.
How much do households in the Abilene, TX metro area spend?
Households in the Abilene metro area spend about $950.5M a year on rent and homeowner costs, $383.4M on groceries and $232.4M on food away from home. Relative to the U.S., household spending in the Abilene metro area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Abilene, TX metro area?
Of the business types scored in the Abilene metro area, house cleaning businesses (82); pet grooming and boarding businesses (74); and lawn care, cleaning and pest control companies (73) have the highest Groundwork market scores. For house cleaning businesses, that ranks #7 of 375 scored metro areas.
How does the Abilene, TX metro area compare with the U.S.?
Median household income in the Abilene metro area is $67,328, 17% below the U.S. median of $80,734. The population rose 4.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $178,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.6 times the U.S. rate) and lowest for chiropractors (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Abilene metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Abilene metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Abilene metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Abilene metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.