County profile · Texas
Callahan County, TX market data
How Callahan County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 14,491
- +5.4% since 2020
- Households
- 5,239
- Median household income
- $72,436
- +48.9% vs. 2015–2019, before inflation
- Median home value
- $145,500
- Jobs located here
- 2,880
- Highest market score
- 77
- Salons, barbers and spas, #115 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Callahan County by name and distance, and the households and spending within reach. Or open the report at the center of Callahan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Callahan County has an estimated 14,491 people and 5,239 households. Between 2020 and 2025, the population of Callahan County grew 5.4%, faster than the U.S. (+3.1%). Median household income in Callahan County is $72,436, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 48.9%, before inflation.
Relative to the U.S., household spending in Callahan County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Of the business types scored in Callahan County, salons, barbers and spas (77); real estate businesses (75); and medical and dental practices (75) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #115 of 2,385 scored counties.
Callahan County is part of the Abilene metro area. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for medical and dental practices (75% below the U.S. rate).
All 56 business types in Callahan County
Highest Groundwork market score first. Each score compares Callahan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 77 | #115 of 2,385 | 8 | 15.3 | $561K | 264 | Under 3 |
| Real estate | 75 | #111 of 2,229 | 8 | 15.3 | Index only | 219 | 3 |
| Doctors, dentists and clinics | 75 | #194 of 2,394 | 11 | 21.0 | $507K | 333 | Under 3 |
| Real estate agents and brokers | 74 | #105 of 2,176 | 5 | 9.5 | Index only | 279 | 3 |
| Clothing, shoes and laundry | 73 | #286 of 2,210 | 5 | 9.5 | $1.8M | 209 | Under 3 |
| Auto repair shops | 69 | #391 of 2,378 | 10 | 19.1 | $493K | 111 | 3 |
| Auto repair and car care | 57 | #900 of 2,401 | 21 | 40.1 | $235K | 87 | 5 |
| Sit-down restaurants | 53 | #1,063 of 2,405 | 32 | 61.1 | $587K | 88 | 7 |
| Grocery and convenience stores | 48 | #1,306 of 2,402 | 18 | 34.4 | $1.7M | 51 | 3 |
| Restaurants and cafes | 45 | #1,428 of 2,405 | 65 | 124.1 | $289K | 78 | 20 |
| Pizza | 44 | #1,275 of 2,090 | 5 | 9.5 | $3.8M | 74 | 12 |
| Coffee shops and cafes | 43 | #1,293 of 2,063 | 7 | 13.4 | $2.7M | 72 | Under 3 |
| Convenience stores | 42 | #1,433 of 2,261 | 10 | 19.1 | $3.1M | 39 | Under 3 |
| Gas stations | 38 | #1,687 of 2,358 | 14 | 26.7 | $1.2M | 49 | 10 |
| Bakeries and dessert shops | 34 | #1,523 of 1,889 | 11 | 21.0 | $1.7M | 41 | Under 3 |
| Fast food and sandwich shops | 31 | #1,832 of 2,222 | 14 | 26.7 | $1.3M | 44 | 12 |
| Car washes and detailing | Not scored | Not scored | 4 | 7.6 | $1.2M | 49 | Under 3 |
| Hair salons | Not scored | Not scored | 4 | 7.6 | $1.1M | 261 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 7.6 | $3.6M | 147 | 11 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 5.7 | $3.1M | 242 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 5.7 | $1.6M | 53 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 5.7 | $313K | 46 | 3 |
| Grocery stores | Not scored | Not scored | 3 | 5.7 | $10.3M | 111 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 5.7 | $1.1M | 85 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 5.7 | $1.1M | 167 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 5.7 | $1.5M | 166 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 3.8 | $2.2M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.8 | $2.8M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.8 | $3.7M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.8 | $3.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 3.8 | $7.1M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.8 | $2.2M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.9 | $2M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.9 | $5.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.9 | $9.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.9 | $14.3M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 1.9 | Index only | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.9 | $14.3M | Too few | 7 |
| Insurance agencies | Not scored | Not scored | 1 | 1.9 | $14M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.9 | $9.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.9 | Index only | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.9 | $4.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.9 | $4.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.9 | $5.6M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.9 | $5.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.9 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.9 | $4.9M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.9 | $4.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Callahan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.9M | $942 | 98 |
| Gasoline and other fuels | $16.2M | $3,100 | 119 |
| Food away from home | $18.8M | $3,585 | 88 |
| Groceries | $30.9M | $5,891 | 93 |
| Personal care products and services | $4.5M | $857 | 85 |
| Child care and other personal services | $2M | $381 | 66 |
| Memberships, classes and admissions | $3.3M | $631 | 64 |
| Medical and dental services | $5.6M | $1,065 | 83 |
| Pets | $4.4M | $833 | 92 |
| Clothing, shoes and related services | $9.2M | $1,759 | 86 |
| Vehicle insurance | $14M | $2,673 | 137 |
| Home repairs, maintenance and insurance | $14.3M | $2,722 | 90 |
| Lawn care, cleaning and other household services | $7.3M | $1,400 | 99 |
| Rent and homeowner costs | $76M | $14,512 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Callahan County
- Population, 2025 estimate
- 14,491+5.4% since 2020
- Households
- 5,239
- Median age
- 43.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 899 sq. mi.
- People per square mile
- 16
- Median household income
- $72,436+48.9% vs. 2015–2019, before inflation
- Average household income
- $86,377
- Median home value
- $145,500
- Jobs located here
- 2,880
- Daytime population
- 13,137Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Callahan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Callahan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Callahan County, TX growing?
Population estimates put Callahan County at 14,491 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 5,239 households. Median household income rose 48.9% from the 2015–2019 survey, before inflation.
How much do households in Callahan County, TX spend?
Households in Callahan County spend about $76M a year on rent and homeowner costs, $30.9M on groceries and $18.8M on food away from home. Set against the U.S., households in Callahan County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
Which business types have the highest market scores in Callahan County, TX?
The highest Groundwork market scores in Callahan County are for salons, barbers and spas (77); real estate businesses (75); and medical and dental practices (75). Callahan County ranks #115 of 2,385 scored counties for salons, barbers and spas.
How does Callahan County, TX compare with the U.S.?
The median household income in Callahan County is $72,436 a year, 10% below the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $145,500, against $332,700 for the U.S. For its number of households, Callahan County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for medical and dental practices (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 16 of the 56 business types have a score in Callahan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Callahan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Callahan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Callahan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.