Beauty and personal care · Small-town market · Wyoming
Spas and skin care studios in the Rock Springs, WY area
How the Rock Springs, WY area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #425 of 504 scored small-town markets
#8 of 8 scored small-town markets based in Wyoming
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $17M
- On personal care products and services · $971 a household
- Spending per listing
- $944K
- 8% above the U.S.
- Listings per 10k households
- 10.3
- 10% below the U.S.
- Population, 2025
- 41,267
- −2.2% since 2020
See the spas and skin care studios around any address in the Rock Springs area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Rock Springs area scores 33 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #425 of 504 scored small-town markets and #8 of 8 scored small-town markets based in Wyoming. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 18 spas and skin care studios in the Rock Springs area. One of them (6%) is a chain location, against 10% across the U.S. That is 10.3 per 10,000 households, 10% below the U.S. rate of 11.5.
At $971 per household (3% below the U.S. average), households in the Rock Springs area spend about $17M a year on personal care products and services. Spread across 18 spas and skin care studios, that is $944K per studio, 8% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as other personal care services in the Rock Springs area in 2023. That is one for every 2,500 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of the Rock Springs area declined 2.2%, against +3.1% for the U.S.
How the Rock Springs area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock Springs area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 11.4 | 11.5 |
| Spending per listing | $944K | $855K | $876K |
| Households per official establishment | 2,500 | 5,407 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +55.2% | +29.8% |
| Population growth, 2020–2025 | −2.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $971 | $977 | $1,005 |
| Median household income | $75,034 | $76,176 | $80,734 |
| Groundwork market score | 33 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 30
- Annual payroll, 2023
- $562K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Rock Springs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rock Springs area
- Population, 2025 estimate
- 41,267−2.2% since 2020
- Households
- 17,502
- Median age
- 38.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 10,427 sq. mi.
- People per square mile
- 4
- Median household income
- $75,034+0.3% vs. 2015–2019, before inflation
- Average household income
- $97,925
- Median home value
- $251,400
- Jobs located here
- 21,166
- Daytime population
- 41,848Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rock Springs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for spas and skin care studios, numbered among those based in Wyoming, with the Rock Springs area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 66 | 12 | 7.0 | $1.3M | +3.9% | #94 of 504 |
| 2Evanston, WY-UT | 51 | 10 | 11.6 | $845K | +2.0% | #240 of 504 |
| 3Cody, WY | 46 | 21 | 15.8 | $605K | +5.1% | #305 of 504 |
| 4Sheridan, WY | 46 | 22 | 15.9 | $588K | +7.2% | #306 of 504 |
| 5Gillette, WY | 44 | 35 | 19.5 | $536K | +2.1% | #326 of 504 |
| 6Jackson, WY-ID | 42 | 28 | 19.3 | $656K | +4.2% | #351 of 504 |
| 7Riverton, WY | 40 | 16 | 10.6 | $847K | +0.7% | #369 of 504 |
| 8Rock Springs, WY | 33 | 18 | 10.3 | $944K | −2.2% | #425 of 504 |
Other business types in the Rock Springs area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons69
- Barbershops58
- Nail salons40
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Rock Springs, WY area?
The Rock Springs area has 18 spas and skin care studios on map listings as of September 2026. One of them (6%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 7 businesses with payroll classed as other personal care services in 2023.
How much do households in the Rock Springs, WY area spend on personal care products and services?
About $17M a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 18 spas and skin care studios on map listings, it comes to $944K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 17,502 households in the Rock Springs area and national spending patterns by income.
How does the Rock Springs, WY area compare with the U.S. for spas and skin care studios?
The Rock Springs area has 10.3 spas and skin care studios per 10,000 households, 10% below the U.S. rate of 11.5. Spending per studio is $944K, 8% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Rock Springs area would have about 19, against 18 on map listings. There is one business with payroll in the industry for every 2,500 households, against one for every 4,055 across the U.S.
How fast is the Rock Springs, WY area growing?
Population estimates put the Rock Springs area at 41,267 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 17,502 households. Median household income in the Rock Springs area is $75,034, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 0.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rock Springs area scores 33 for spas and skin care studios (lower middle), #425 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rock Springs area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Rock Springs area
Screening a site or an acquisition in the Rock Springs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.