Pets · Small-town market · Wyoming
Pet businesses in the Rock Springs, WY area
The pet businesses in the Rock Springs, WY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #98 of 527 scored small-town markets
#4 of 8 scored small-town markets based in Wyoming
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On pets · $939 a household
- Spending per listing
- $714K
- 19% below the U.S.
- Listings per 10k households
- 13.1
- 26% above the U.S.
- Population, 2025
- 41,267
- −2.2% since 2020
See the pet businesses around any address in the Rock Springs area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $939 per household (3% above the U.S. average), households in the Rock Springs area spend about $16.4M a year on pets. That is about $714K of household spending for each business on map listings, 19% below the U.S. figure of $878K.
The Rock Springs area has 23 pet businesses on map listings as of September 2026. One of them (4%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 13.1, 26% above the U.S. rate of 10.4.
Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in the Rock Springs area in 2023. That is one for every 3,500 households, against one for every 1,852 across the U.S. Official counts list 27 one-person businesses without payroll.
Population estimates show the Rock Springs area declined 2.2% from 2020 to 2025, against +3.1% for the U.S. The Rock Springs area scores 65 (upper middle) on the Groundwork market score for pet businesses, ranking #98 of 527 scored small-town markets and #4 of 8 scored small-town markets based in Wyoming. That puts it in the top quarter of small-town markets.
How the Rock Springs area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock Springs area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.1 | 14.7 | 10.4 |
| Spending per listing | $714K | $641K | $878K |
| Households per official establishment | 3,500 | 1,223 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +19.2% | +11.4% |
| Population growth, 2020–2025 | −2.2% | +1.9% | +3.1% |
| Spending per household on pets | $939 | $943 | $909 |
| Median household income | $75,034 | $76,176 | $80,734 |
| Groundwork market score | 65 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 60
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Rock Springs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rock Springs area
- Population, 2025 estimate
- 41,267−2.2% since 2020
- Households
- 17,502
- Median age
- 38.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 10,427 sq. mi.
- People per square mile
- 4
- Median household income
- $75,034+0.3% vs. 2015–2019, before inflation
- Average household income
- $97,925
- Median home value
- $251,400
- Jobs located here
- 21,166
- Daytime population
- 41,848Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rock Springs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for pet businesses, numbered among those based in Wyoming, with the Rock Springs area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gillette, WY | 68 | 23 | 12.8 | $796K | +2.1% | #69 of 527 |
| 2Jackson, WY-ID | 66 | 22 | 15.2 | $849K | +4.2% | #86 of 527 |
| 3Laramie, WY | 66 | 23 | 13.5 | $634K | +3.9% | #89 of 527 |
| 4Rock Springs, WY | 65 | 23 | 13.1 | $714K | −2.2% | #98 of 527 |
| 5Evanston, WY-UT | 58 | 14 | 16.2 | $583K | +2.0% | #167 of 527 |
| 6Riverton, WY | 54 | 17 | 11.3 | $749K | +0.7% | #222 of 527 |
| 7Sheridan, WY | 39 | 31 | 22.4 | $400K | +7.2% | #394 of 527 |
| 8Cody, WY | 38 | 35 | 26.3 | $350K | +5.1% | #409 of 527 |
Other business types in the Rock Springs area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses65
- Veterinarians62
- Pet grooming and boarding67
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Rock Springs, WY area?
Map listings as of September 2026 show 23 pet businesses in the Rock Springs area. One of them (4%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 27 one-person businesses without payroll.
How much do households in the Rock Springs, WY area spend on pets?
About $16.4M a year, or $939 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 23 pet businesses on map listings, it comes to $714K per business. It is estimated from the incomes of the 17,502 households in the Rock Springs area and national spending patterns by income.
How does the Rock Springs, WY area compare with the U.S. for pet businesses?
The Rock Springs area has 13.1 pet businesses per 10,000 households, 26% above the U.S. rate of 10.4. Spending per business is $714K, 19% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Rock Springs area would have about 19, against 23 on map listings. There is one business with payroll in the industry for every 3,500 households, against one for every 1,852 across the U.S.
How fast is the Rock Springs, WY area growing?
Population estimates put the Rock Springs area at 41,267 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 17,502 households. Median household income in the Rock Springs area is $75,034, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 0.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rock Springs area scores 65 for pet businesses (upper middle), #98 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rock Springs area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Rock Springs area
Screening a site or an acquisition in the Rock Springs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.