Beauty and personal care · Small-town market · Wyoming
Nail salons in the Rock Springs, WY area
The nail salons in the Rock Springs, WY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #268 of 387 scored small-town markets
#6 of 6 scored small-town markets based in Wyoming
- Listings
- 13
- 7 chain locations (54%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $17M
- On personal care products and services · $971 a household
- Spending per listing
- $1.3M
- 22% below the U.S.
- Listings per 10k households
- 7.4
- 23% above the U.S.
- Population, 2025
- 41,267
- −2.2% since 2020
See the nail salons around any address in the Rock Springs area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Rock Springs area comes to about $17M a year: $971 per household, 3% below the U.S. average. That is about $1.3M of household spending for each salon on map listings, 22% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Rock Springs area has 13 nail salons on map listings as of September 2026. Chain locations make up 54% of them, against 27% across the U.S. That is 7.4 per 10,000 households, 23% above the U.S. rate of 6.0.
In 2023, official counts showed 3 businesses with payroll in the Rock Springs area classed as nail salons. That is one for every 5,834 households, against one for every 3,754 across the U.S. Official counts list 22 one-person businesses without payroll.
Population estimates put the population change in the Rock Springs area from 2020 to 2025 at −2.2%, against +3.1% for the U.S. The Groundwork market score for nail salons in the Rock Springs area is 40 (lower middle), #268 of 387 scored small-town markets and #6 of 6 scored small-town markets based in Wyoming.
How the Rock Springs area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock Springs area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 4.2 | 6.0 |
| Spending per listing | $1.3M | $2.3M | $1.7M |
| Households per official establishment | 5,834 | 10,579 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | n/a | +23.2% |
| Population growth, 2020–2025 | −2.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $971 | $977 | $1,005 |
| Median household income | $75,034 | $76,176 | $80,734 |
| Groundwork market score | 40 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 6
- Annual payroll, 2023
- $129K
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 137 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Rock Springs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rock Springs area
- Population, 2025 estimate
- 41,267−2.2% since 2020
- Households
- 17,502
- Median age
- 38.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 10,427 sq. mi.
- People per square mile
- 4
- Median household income
- $75,034+0.3% vs. 2015–2019, before inflation
- Average household income
- $97,925
- Median home value
- $251,400
- Jobs located here
- 21,166
- Daytime population
- 41,848Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rock Springs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for nail salons, numbered among those based in Wyoming, with the Rock Springs area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gillette, WY | 78 | 7 | 3.9 | $2.7M | +2.1% | #16 of 387 |
| 2Sheridan, WY | 78 | 5 | 3.6 | $2.6M | +7.2% | #17 of 387 |
| 3Jackson, WY-ID | 74 | 6 | 4.1 | $3.1M | +4.2% | #34 of 387 |
| 4Laramie, WY | 72 | 6 | 3.5 | $2.6M | +3.9% | #47 of 387 |
| 5Cody, WY | 61 | 6 | 4.5 | $2.1M | +5.1% | #123 of 387 |
| 6Rock Springs, WY | 40 | 13 | 7.4 | $1.3M | −2.2% | #268 of 387 |
Other business types in the Rock Springs area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons69
- Barbershops58
- Nail salons40
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Rock Springs, WY area?
Map listings as of September 2026 show 13 nail salons in the Rock Springs area. 7 of them (54%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts also show 22 one-person businesses without payroll.
How much do households in the Rock Springs, WY area spend on personal care products and services?
About $17M a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 13 nail salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 17,502 households in the Rock Springs area and national spending patterns by income.
How does the Rock Springs, WY area compare with the U.S. for nail salons?
The Rock Springs area has 7.4 nail salons per 10,000 households, 23% above the U.S. rate of 6.0. Spending per salon is $1.3M, 22% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Rock Springs area would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 5,834 households, against one for every 3,754 across the U.S.
How fast is the Rock Springs, WY area growing?
Population estimates put the Rock Springs area at 41,267 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 17,502 households. Median household income in the Rock Springs area is $75,034, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 0.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rock Springs area scores 40 for nail salons (lower middle), #268 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rock Springs area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Rock Springs area
Screening a site or an acquisition in the Rock Springs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.