Groundwork

Food and drink · Small-town market · Wyoming

Bakeries and dessert shops in the Rock Springs, WY area

Competitor counts, household spending and official business counts for bakeries and dessert shops in the Rock Springs, WY area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #209 of 507 scored small-town markets
#5 of 8 scored small-town markets based in Wyoming

Listings
11
2 chain locations (18%)
Official establishments
12
All snack bars and retail bakeries
Household spending a year
$66.4M
On food away from home · $3,792 a household
Spending per listing
$6M
46% above the U.S.
Listings per 10k households
6.3
36% below the U.S.
Population, 2025
41,267
−2.2% since 2020

See the bakeries and dessert shops around any address in the Rock Springs area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 11 bakeries and dessert shops in the Rock Springs area. Of those, 2 are chain locations, or 18%, against 35% across the U.S. Per 10,000 households, that is 6.3, 36% below the U.S. rate of 9.8.

Households in the Rock Springs area spend about $66.4M a year on food away from home, or $3,792 per household, 7% below the U.S. average. That works out to $6M per shop, 46% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

In 2023, official counts showed 12 businesses with payroll in the Rock Springs area classed as snack bars and retail bakeries. That is one for every 1,459 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 7 one-person businesses without payroll.

Population estimates put the population change in the Rock Springs area from 2020 to 2025 at −2.2%, against +3.1% for the U.S. The Groundwork market score for bakeries and dessert shops in the Rock Springs area is 54 (upper middle), #209 of 507 scored small-town markets and #5 of 8 scored small-town markets based in Wyoming.

How the Rock Springs area compares

The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Rock Springs, WY area compared with Wyoming and the U.S.
MeasureRock Springs areaWyomingU.S.
Listings per 10k households6.37.39.8
Spending per listing$6M$5.2M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,4591,1261,369
Official establishment growth, 2019–2023n/a+44.0%+24.6%
Population growth, 2020–2025−2.2%+1.9%+3.1%
Spending per household on food away from home$3,792$3,811$4,070
Median household income$75,034$76,176$80,734
Groundwork market score5452

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12All snack bars and retail bakeries
Employees, 2023
82
Annual payroll, 2023
$2M
One-person businesses, 2023
7All snack bars and retail bakeries with no payroll
Map listings, September 2026
112 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Rock Springs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Rock Springs area

Population, 2025 estimate
41,267−2.2% since 2020
Households
17,502
Median age
38.0
Homes lived in by their owners
75%
Vehicles per household
2.2
Land area
10,427 sq. mi.
People per square mile
4
Median household income
$75,034+0.3% vs. 2015–2019, before inflation
Average household income
$97,925
Median home value
$251,400
Jobs located here
21,166
Daytime population
41,848Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rock Springs area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Bakeries and dessert shops across Wyoming

Every Wyoming market ranked →

The highest-scoring small-town markets in Wyoming for bakeries and dessert shops, numbered among those based in Wyoming, with the Rock Springs area marked.

Top small-town markets in Wyoming

Small-town markets in Wyoming ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Laramie, WY6195.3$6.6M+3.9%#128 of 507
2Gillette, WY61147.8$5.3M+2.1%#135 of 507
3Cody, WY59118.3$4.5M+5.1%#161 of 507
4Sheridan, WY58107.2$5M+7.2%#170 of 507
5Rock Springs, WY54116.3$6M−2.2%#209 of 507
6Riverton, WY46117.3$4.7M+0.7%#293 of 507
7Evanston, WY-UT451820.8$1.8M+2.0%#309 of 507
8Jackson, WY-ID442315.9$3.2M+4.2%#319 of 507

Other business types in the Rock Springs area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Rock Springs, WY area?

The Rock Springs area has 11 bakeries and dessert shops on map listings as of September 2026. 2 of them (18%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 12 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 7 one-person businesses have no payroll, by official counts.

How much do households in the Rock Springs, WY area spend on food away from home?

About $66.4M a year, or $3,792 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 11 bakeries and dessert shops on map listings, it comes to $6M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 17,502 households in the Rock Springs area and national spending patterns by income.

How does the Rock Springs, WY area compare with the U.S. for bakeries and dessert shops?

The Rock Springs area has 6.3 bakeries and dessert shops per 10,000 households, 36% below the U.S. rate of 9.8. Spending per shop is $6M, 46% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Rock Springs area would have about 16, against 11 on map listings. There is one business with payroll in the industry for every 1,459 households, against one for every 1,369 across the U.S.

How fast is the Rock Springs, WY area growing?

Population estimates put the Rock Springs area at 41,267 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 17,502 households. Median household income in the Rock Springs area is $75,034, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 0.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rock Springs area scores 54 for bakeries and dessert shops (upper middle), #209 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rock Springs area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Rock Springs area

Screening a site or an acquisition in the Rock Springs area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.