Auto · Small-town market · Wyoming
Insurance agencies in the Rock Springs, WY area
How the Rock Springs, WY area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #389 of 537 scored small-town markets
#7 of 8 scored small-town markets based in Wyoming
- Listings
- 33
- 12 chain locations (36%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $38.6M
- On vehicle insurance · $2,205 a household
- Spending per listing
- $1.2M
- 7% below the U.S.
- Listings per 10k households
- 18.9
- 21% above the U.S.
- Population, 2025
- 41,267
- −2.2% since 2020
See the insurance agencies around any address in the Rock Springs area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in the Rock Springs area comes to about $38.6M a year: $2,205 per household, 13% above the U.S. average. That works out to $1.2M per agency, 7% below the U.S. figure of $1.3M.
There are 33 insurance agencies on map listings in the Rock Springs area as of September 2026. Chain locations make up 36% of them, against 21% across the U.S. That is 18.9 per 10,000 households, 21% above the U.S. rate of 15.6.
In 2023, official counts showed 19 businesses with payroll in the Rock Springs area classed as insurance agencies and brokerages. That is one for every 921 households, against one for every 966 across the U.S.
Population estimates put the population change in the Rock Springs area from 2020 to 2025 at −2.2%, against +3.1% for the U.S. The Rock Springs area scores 36 (lower middle) on the Groundwork market score for insurance agencies, ranking #389 of 537 scored small-town markets and #7 of 8 scored small-town markets based in Wyoming.
How the Rock Springs area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock Springs area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.9 | 17.4 | 15.6 |
| Spending per listing | $1.2M | $1.2M | $1.3M |
| Households per official establishment | 921 | 709 | 966 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | −1.0% |
| Population growth, 2020–2025 | −2.2% | +1.9% | +3.1% |
| Spending per household on vehicle insurance | $2,205 | $2,133 | $1,957 |
| Median household income | $75,034 | $76,176 | $80,734 |
| Groundwork market score | 36 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 76
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3312 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Rock Springs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rock Springs area
- Population, 2025 estimate
- 41,267−2.2% since 2020
- Households
- 17,502
- Median age
- 38.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 10,427 sq. mi.
- People per square mile
- 4
- Median household income
- $75,034+0.3% vs. 2015–2019, before inflation
- Average household income
- $97,925
- Median home value
- $251,400
- Jobs located here
- 21,166
- Daytime population
- 41,848Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rock Springs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for insurance agencies, numbered among those based in Wyoming, with the Rock Springs area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 62 | 19 | 11.1 | $1.8M | +3.9% | #164 of 537 |
| 2Evanston, WY-UT | 61 | 9 | 10.4 | $2.2M | +2.0% | #170 of 537 |
| 3Gillette, WY | 59 | 30 | 16.7 | $1.4M | +2.1% | #196 of 537 |
| 4Jackson, WY-ID | 57 | 16 | 11.0 | $1.9M | +4.2% | #205 of 537 |
| 5Cody, WY | 44 | 24 | 18.0 | $1.2M | +5.1% | #318 of 537 |
| 6Sheridan, WY | 38 | 27 | 19.5 | $1.1M | +7.2% | #372 of 537 |
| 7Rock Springs, WY | 36 | 33 | 18.9 | $1.2M | −2.2% | #389 of 537 |
| 8Riverton, WY | 34 | 28 | 18.6 | $1.2M | +0.7% | #408 of 537 |
Other business types in the Rock Springs area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Rock Springs, WY area?
As of September 2026, map listings count 33 insurance agencies in the Rock Springs area. 12 of them (36%) are chain locations. The listings count insurance agencies. Official counts show 19 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Rock Springs, WY area spend on vehicle insurance?
About $38.6M a year, or $2,205 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 33 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 17,502 households in the Rock Springs area and national spending patterns by income.
How does the Rock Springs, WY area compare with the U.S. for insurance agencies?
The Rock Springs area has 18.9 insurance agencies per 10,000 households, 21% above the U.S. rate of 15.6. Spending per agency is $1.2M, 7% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Rock Springs area would have about 31, against 33 on map listings. There is one business with payroll in the industry for every 921 households, against one for every 966 across the U.S.
How fast is the Rock Springs, WY area growing?
Population estimates put the Rock Springs area at 41,267 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 17,502 households. Median household income in the Rock Springs area is $75,034, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 0.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rock Springs area scores 36 for insurance agencies (lower middle), #389 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rock Springs area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Rock Springs area
Screening a site or an acquisition in the Rock Springs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.