Groundwork

Fitness and classes · Small-town market · Wyoming

Yoga, Pilates and fitness studios in the Rock Springs, WY area

The yoga, Pilates and fitness studios in the Rock Springs, WY area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
5
All fitness and recreational sports centers
Household spending a year
$17.5M
On memberships, classes and admissions · $999 a household
Spending per listing
$8.7M
Too few listings to compare
Listings per 10k households
1.1
Too few listings to compare
Population, 2025
41,267
−2.2% since 2020

See the yoga, Pilates and fitness studios around any address in the Rock Springs area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2 yoga, Pilates and fitness studios in the Rock Springs area. That is 1.1 per 10,000 households.

Household spending on memberships, classes and admissions in the Rock Springs area comes to about $17.5M a year: $999 per household, 2% above the U.S. average. That is about $8.7M of household spending for each studio on map listings. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in the Rock Springs area was 5 in 2023. That is one for every 3,500 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

Population estimates put the population change in the Rock Springs area from 2020 to 2025 at −2.2%, against +3.1% for the U.S. With 2 yoga, Pilates and fitness studios on map listings, the Rock Springs area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Rock Springs area compares

The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Rock Springs, WY area compared with Wyoming and the U.S.
MeasureRock Springs areaWyomingU.S.
Listings per 10k households1.12.12.4
Spending per listing$8.7M$4.7M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,5002,7043,109
Official establishment growth, 2019–2023n/a+5.9%+5.8%
Population growth, 2020–2025−2.2%+1.9%+3.1%
Spending per household on memberships, classes and admissions$999$1,015$983
Median household income$75,034$76,176$80,734
Groundwork market scoreNot scored48

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5All fitness and recreational sports centers
Employees, 2023
40
Annual payroll, 2023
$328K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Rock Springs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Rock Springs area

Population, 2025 estimate
41,267−2.2% since 2020
Households
17,502
Median age
38.0
Homes lived in by their owners
75%
Vehicles per household
2.2
Land area
10,427 sq. mi.
People per square mile
4
Median household income
$75,034+0.3% vs. 2015–2019, before inflation
Average household income
$97,925
Median home value
$251,400
Jobs located here
21,166
Daytime population
41,848Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rock Springs area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Wyoming

Every Wyoming market ranked →

The highest-scoring small-town markets in Wyoming for yoga, Pilates and fitness studios, numbered among those based in Wyoming, with the Rock Springs area marked.

Top small-town markets in Wyoming

Small-town markets in Wyoming ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Laramie, WY5263.5$2.5M+3.9%#49 of 112
2Sheridan, WY4764.3$2.1M+7.2%#64 of 112
3Jackson, WY-ID372416.5$1M+4.2%#89 of 112
Rock Springs, WYNot scored21.1$8.7M−2.2%

Other business types in the Rock Springs area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Rock Springs, WY area?

The Rock Springs area has 2 yoga, Pilates and fitness studios on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Rock Springs, WY area spend on memberships, classes and admissions?

About $17.5M a year, or $999 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 2 yoga, Pilates and fitness studios on map listings, it comes to $8.7M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 17,502 households in the Rock Springs area and national spending patterns by income.

How does the Rock Springs, WY area compare with the U.S. for yoga, Pilates and fitness studios?

The Rock Springs area has 2 yoga, Pilates and fitness studios on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of yoga, Pilates and fitness studios to household spending, the Rock Springs area would have about 4, against 2 on map listings. There is one business with payroll in the industry for every 3,500 households, against one for every 3,109 across the U.S.

How fast is the Rock Springs, WY area growing?

Population estimates put the Rock Springs area at 41,267 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 17,502 households. Median household income in the Rock Springs area is $75,034, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 0.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rock Springs area has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rock Springs area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Rock Springs area

Screening a site or an acquisition in the Rock Springs area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rock Springs area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.