Groundwork

Pets · County · New Hampshire

Pet grooming and boarding businesses in Merrimack County, NH

How Merrimack County, NH compares with other counties and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 20 out of 100: Low

Ranked #1,364 of 1,461 scored counties
#8 of 10 scored counties in New Hampshire

Listings
47
4 chain locations (9%)
Official establishments
18
Businesses with payroll, 2023
Household spending a year
$43.6M
On pets · $716 a household
Spending per listing
$928K
64% below the U.S.
Listings per 10k households
7.7
2.1 times the U.S.
Population, 2025
158,078
+2.6% since 2020

See the pet grooming and boarding businesses around any address in Merrimack County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet grooming and boarding businesses in Merrimack County is 20 (low), #1,364 of 1,461 scored counties and #8 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.

Households in Merrimack County spend about $43.6M a year on pets, or $716 per household, 21% below the U.S. average. Spread across 47 pet grooming and boarding businesses, that is $928K per business, 64% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

There are 47 pet grooming and boarding businesses on map listings in Merrimack County as of September 2026. Chain locations make up 9% of them, against 9% across the U.S. That is 7.7 per 10,000 households, 2.1 times the U.S. rate of 3.6.

The official count of businesses with payroll classed as pet care (except veterinary) in Merrimack County was 18 in 2023. That is one for every 3,383 households, against one for every 5,057 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $946K have gone to businesses classed as pet care (except veterinary) in Merrimack County. Between 2020 and 2025, the population of Merrimack County grew 2.6%, slower than the U.S. (+3.1%).

How Merrimack County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Merrimack County, NH compared with New Hampshire and the U.S.
MeasureMerrimack CountyNew HampshireU.S.
Listings per 10k households7.76.13.6
Spending per listing$928K$1.2M$2.5M
Households per official establishment3,3832,6595,057
Official establishment growth, 2019–2023n/a+31.5%+25.2%
Population growth, 2020–2025+2.6%+2.7%+3.1%
Spending per household on pets$716$740$909
Median household income$97,004$99,031$80,734
Groundwork market score2013

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 18
Employees, 2023
60
Annual payroll, 2023
$1.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
474 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$946K

SBA-backed loans to businesses classed as pet care (except veterinary) in Merrimack County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Merrimack County

Population, 2025 estimate
158,078+2.6% since 2020
Households
60,901
Median age
43.1
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
933 sq. mi.
People per square mile
167
Median household income
$97,004+28.1% vs. 2015–2019, before inflation
Average household income
$123,673
Median home value
$367,600
Jobs located here
83,058
Daytime population
159,180Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Merrimack County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for pet grooming and boarding businesses, numbered among those based in New Hampshire, with Merrimack County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Grafton County, NH35195.1$1.3M+2.2%#1,085 of 1,461
2Hillsborough County, NH32794.7$1.6M+2.5%#1,139 of 1,461
3Cheshire County, NH30113.6$1.8M+2.3%#1,181 of 1,461
4Carroll County, NH30146.4$1M+5.0%#1,198 of 1,461
5Sullivan County, NH2774.2$1.5M+2.1%#1,245 of 1,461
6Rockingham County, NH25997.8$1.1M+3.0%#1,288 of 1,461
7Strafford County, NH24305.8$1.2M+3.0%#1,306 of 1,461
8Merrimack County, NH20477.7$928K+2.6%#1,364 of 1,461
9Belknap County, NH15197.2$959K+2.1%#1,420 of 1,461
10Coos County, NH8128.6$622K+0.4%#1,450 of 1,461

Other business types in Merrimack County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Merrimack County, NH?

As of September 2026, map listings count 47 pet grooming and boarding businesses in Merrimack County. 4 of them (9%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 18 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Merrimack County, NH spend on pets?

About $43.6M a year, or $716 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 47 pet grooming and boarding businesses on map listings, it comes to $928K per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 60,901 households in Merrimack County and national spending patterns by income.

How does Merrimack County, NH compare with the U.S. for pet grooming and boarding businesses?

Merrimack County has 7.7 pet grooming and boarding businesses per 10,000 households, 2.1 times the U.S. rate of 3.6. Spending per business is $928K, 64% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Merrimack County would have about 17, against 47 on map listings. There is one business with payroll in the industry for every 3,383 households, against one for every 5,057 across the U.S.

How fast is Merrimack County, NH growing?

Population estimates put Merrimack County at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. Median household income in Merrimack County is $97,004, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Merrimack County scores 20 for pet grooming and boarding businesses (low), #1,364 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Merrimack County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Merrimack County

Screening a site or an acquisition in Merrimack County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.