Real estate · County · Hawaii
Real estate agents and brokers in Maui County, HI
How Maui County, HI compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #2,126 of 2,176 scored counties
#4 of 4 scored counties in Hawaii
- Listings
- 382
- 16 chain locations (4%)
- Official establishments
- 115
- +0.9% since 2019
- Household spending a year
- $1.1B
- On rent and homeowner costs · $19,729 a household
- Housing spending per listing (U.S. = 100)
- 53
- 47% below the U.S.
- Listings per 10k households
- 68.4
- 2.2 times the U.S.
- Population, 2025
- 160,592
- −2.5% since 2020
See the real estate agents and brokers around any address in Maui County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Maui County has a Groundwork market score of 24 (low): #2,126 of 2,176 scored counties and #4 of 4 scored counties in Hawaii. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 382 real estate agents and brokers in Maui County. 16 of them (4%) are chain locations, against 4% across the U.S. That is 68.4 per 10,000 households, 2.2 times the U.S. rate of 30.6.
Households in Maui County spend about $1.1B a year on rent and homeowner costs, or $19,729 per household, 18% above the U.S. average. Housing spending per office is 47% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Maui County was 115 in 2023, up 0.9% from 2019. That is one for every 486 households, against one for every 788 across the U.S. Population estimates show Maui County declined 2.5% from 2020 to 2025, against +3.1% for the U.S.
How Maui County compares
The same measures for Hawaii and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Maui County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 68.4 | 35.9 | 30.6 |
| Housing spending per listing (U.S. = 100) | 53 | 101 | 100 |
| Households per official establishment | 486 | 829 | 788 |
| Official establishment growth, 2019–2023 | +0.9% | +7.0% | +20.1% |
| Population growth, 2020–2025 | −2.5% | −1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $19,729 | $19,850 | $16,661 |
| Median household income | $97,161 | $100,389 | $80,734 |
| Groundwork market score | 24 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 114 → 115+0.9% over the period
- Employees, 2023
- 411
- Annual payroll, 2023
- $26M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 38216 chain locations
- Listings at the U.S. rate for this spending
- 202The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Maui County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Maui County
- Population, 2025 estimate
- 160,592−2.5% since 2020
- Households
- 55,841
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,162 sq. mi.
- People per square mile
- 142
- Median household income
- $97,161+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,649
- Median home value
- $904,700
- Jobs located here
- 75,578
- Daytime population
- 133,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maui County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for real estate agents and brokers, numbered among those based in Hawaii, with Maui County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 45 | 278 | 37.5 | 88 | +4.6% | #1,348 of 2,176 |
| 2Honolulu County, HI | 43 | 1,001 | 29.5 | 126 | −2.3% | #1,414 of 2,176 |
| 3Kauai County, HI | 32 | 107 | 45.3 | 78 | +0.3% | #1,974 of 2,176 |
| 4Maui County, HI | 24 | 382 | 68.4 | 53 | −2.5% | #2,126 of 2,176 |
Other business types in Maui County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate23
- Real estate agents and brokers24
- Property management24
- Mortgage brokers and lenders30
- Home inspectors33
Funeral services
Questions
How many real estate agents and brokers are in Maui County, HI?
There are 382 real estate agents and brokers on map listings in Maui County as of September 2026. 16 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 115 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 0.9% from 2019.
How much do households in Maui County, HI spend on rent and homeowner costs?
About $1.1B a year, or $19,729 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). For the 382 real estate agents and brokers on map listings, housing spending per office is 47% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 55,841 households in Maui County and national spending patterns by income.
How does Maui County, HI compare with the U.S. for real estate agents and brokers?
Maui County has 68.4 real estate agents and brokers per 10,000 households, 2.2 times the U.S. rate of 30.6. The index of housing spending per office is 53, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Maui County would have about 202, against 382 on map listings. There is one business with payroll in the industry for every 486 households, against one for every 788 across the U.S. The official count rose 0.9% from 2019 to 2023, against +20.1% for the U.S.
How fast is Maui County, HI growing?
Population estimates put Maui County at 160,592 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,841 households. The median household income in Maui County is $97,161 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maui County scores 24 for real estate agents and brokers (low), #2,126 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maui County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Maui County
Screening a site or an acquisition in Maui County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.