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Clothing and laundry · County · Wyoming

Clothing and shoe stores in Natrona County, WY

Competitor counts, household spending and official business counts for clothing and shoe stores in Natrona County, WY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #1,793 of 2,087 scored counties
#11 of 12 scored counties in Wyoming

Listings
63
30 chain locations (48%)
Official establishments
29
0.0% since 2019
Household spending a year
$58.1M
On clothing, shoes and related services · $1,716 a household
Spending per listing
$923K
27% below the U.S.
Listings per 10k households
18.6
15% above the U.S.
Population, 2025
80,526
+0.3% since 2020

See the clothing and shoe stores around any address in Natrona County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing and shoe stores in Natrona County is 27 (lower middle), #1,793 of 2,087 scored counties and #11 of 12 scored counties in Wyoming. That puts it in the bottom quarter of counties.

At $1,716 per household (17% below the U.S. average), households in Natrona County spend about $58.1M a year on clothing, shoes and related services. Spread across 63 clothing and shoe stores, that is $923K per store, 27% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 63 clothing and shoe stores on map listings in Natrona County as of September 2026. 30 of them (48%) are chain locations, against 44% across the U.S. That is 18.6 per 10,000 households, 15% above the U.S. rate of 16.2.

In 2023, official counts showed 29 businesses with payroll in Natrona County classed as clothing and shoe stores, unchanged from 2019. That is one for every 1,168 households, against one for every 1,273 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as clothing and shoe stores in Natrona County. Between 2020 and 2025, the population of Natrona County grew 0.3%, slower than the U.S. (+3.1%).

How Natrona County compares

The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Natrona County, WY compared with Wyoming and the U.S.
MeasureNatrona CountyWyomingU.S.
Listings per 10k households18.616.516.2
Spending per listing$923K$1.1M$1.3M
Households per official establishment1,1681,4571,273
Official establishment growth, 2019–20230.0%−2.3%−12.2%
Population growth, 2020–2025+0.3%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,716$1,738$2,055
Median household income$72,156$76,176$80,734
Groundwork market score2730

Official counts and lending

Businesses

Official establishments, 2019 to 2023
29 → 290.0% over the period
Employees, 2023
316
Annual payroll, 2023
$6.3M
One-person businesses, 2023
50Businesses with no payroll
Map listings, September 2026
6330 chain locations
Listings at the U.S. rate for this spending
46The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as clothing and shoe stores in Natrona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Natrona County

Population, 2025 estimate
80,526+0.3% since 2020
Households
33,886
Median age
39.1
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
5,341 sq. mi.
People per square mile
15
Median household income
$72,156+15.0% vs. 2015–2019, before inflation
Average household income
$97,678
Median home value
$273,000
Jobs located here
41,461
Daytime population
82,170Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Natrona County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Wyoming

Every Wyoming market ranked →

The highest-scoring counties in Wyoming for clothing and shoe stores, numbered among those based in Wyoming, with Natrona County marked.

Top counties in Wyoming

Counties in Wyoming ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, WY651113.2$1.4M+7.8%#538 of 2,087
2Campbell County, WY532916.1$1.1M+2.1%#956 of 2,087
3Uinta County, WY5279.1$1.9M+1.3%#959 of 2,087
4Albany County, WY511810.5$1.5M+3.9%#1,010 of 2,087
5Converse County, WY50610.4$1.7M+0.6%#1,039 of 2,087
6Laramie County, WY425913.6$1.3M+2.2%#1,330 of 2,087
7Park County, WY422115.8$1.1M+5.1%#1,339 of 2,087
8Sweetwater County, WY412514.3$1.2M−2.2%#1,364 of 2,087
9Fremont County, WY382114.0$1.1M+0.7%#1,474 of 2,087
10Sheridan County, WY337050.6$328K+7.2%#1,638 of 2,087
11Natrona County, WY276318.6$923K+0.3%#1,793 of 2,087

Other business types in Natrona County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Natrona County, WY?

As of September 2026, map listings count 63 clothing and shoe stores in Natrona County. 30 of them (48%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 29 businesses with payroll classed as clothing and shoe stores in 2023, unchanged from 2019. Official counts list 50 one-person businesses without payroll.

How much do households in Natrona County, WY spend on clothing, shoes and related services?

About $58.1M a year, or $1,716 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 63 clothing and shoe stores on map listings, it comes to $923K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 33,886 households in Natrona County and national spending patterns by income.

How does Natrona County, WY compare with the U.S. for clothing and shoe stores?

Natrona County has 18.6 clothing and shoe stores per 10,000 households, 15% above the U.S. rate of 16.2. Spending per store is $923K, 27% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Natrona County would have about 46, against 63 on map listings. There is one business with payroll in the industry for every 1,168 households, against one for every 1,273 across the U.S. The official count held level from 2019 to 2023, against −12.2% for the U.S.

How fast is Natrona County, WY growing?

Population estimates put Natrona County at 80,526 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 33,886 households. Median household income in Natrona County is $72,156, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Natrona County scores 27 for clothing and shoe stores (lower middle), #1,793 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Natrona County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Natrona County

Screening a site or an acquisition in Natrona County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.