County profile · Wyoming
Natrona County, WY market data
How Natrona County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 80,526
- +0.3% since 2020
- Households
- 33,886
- Median household income
- $72,156
- +15.0% vs. 2015–2019, before inflation
- Median home value
- $273,000
- Jobs located here
- 41,461
- Highest market score
- 76
- Grocery stores, #263 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Natrona County by name and distance, and the households and spending within reach. Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Natrona County has an estimated 80,526 people and 33,886 households. Population estimates show Natrona County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Natrona County is $72,156, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.0%, before inflation.
Relative to the U.S., household spending in Natrona County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Of the business types scored in Natrona County, grocery stores (76), grocery and convenience stores (73) and barbershops (69) have the highest Groundwork market scores. For grocery stores, that ranks #263 of 2,070 scored counties.
Natrona County is part of the Casper metro area. Against the U.S., map listings per household run highest for electricians (2.4 times the U.S. rate) and lowest for grocery stores (49% below the U.S. rate).
All 56 business types in Natrona County
Highest Groundwork market score first. Each score compares Natrona County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 76 | #263 of 2,070 | 12 | 3.5 | $16.6M | 179 | 7 |
| Grocery and convenience stores | 73 | #356 of 2,402 | 52 | 15.3 | $3.8M | 113 | 8 |
| Barbershops | 69 | #249 of 1,356 | 9 | 2.7 | $3.6M | 193 | Under 3 |
| Pizza | 69 | #329 of 2,090 | 17 | 5.0 | $7.5M | 147 | 54 |
| Gas stations | 61 | #705 of 2,358 | 36 | 10.6 | $2.7M | 113 | 33 |
| Nail salons | 60 | #402 of 1,328 | 18 | 5.3 | $1.8M | 109 | 3 |
| Convenience stores | 60 | #756 of 2,261 | 26 | 7.7 | $7.7M | 97 | Under 3 |
| Veterinarians | 56 | #591 of 1,485 | 15 | 4.4 | $2.1M | 77 | 8 |
| Gyms | 53 | #805 of 1,792 | 28 | 8.3 | $1.2M | 92 | 11 |
| Gyms, studios and classes | 52 | #944 of 2,088 | 47 | 13.9 | $714K | 108 | 23 |
| Bakeries and dessert shops | 51 | #875 of 1,889 | 20 | 5.9 | $6.3M | 153 | 35 |
| Pet stores | 50 | #484 of 974 | 8 | 2.4 | $3.9M | 86 | 3 |
| Chiropractors | 50 | #721 of 1,490 | 16 | 4.7 | $2.6M | 109 | 11 |
| Hair salons | 48 | #1,299 of 2,339 | 92 | 27.1 | $355K | 83 | 11 |
| Property management | 47 | #498 of 910 | 12 | 3.5 | Index only | 88 | 15 |
| Fast food and sandwich shops | 47 | #1,285 of 2,222 | 55 | 16.2 | $2.3M | 76 | 54 |
| Sit-down restaurants | 47 | #1,305 of 2,405 | 169 | 49.9 | $750K | 113 | 67 |
| Pet businesses | 46 | #1,281 of 2,200 | 47 | 13.9 | $666K | 76 | 22 |
| Mortgage brokers and lenders | 45 | #525 of 887 | 12 | 3.5 | Index only | 125 | 10 |
| Martial arts and dance studios | 45 | #818 of 1,334 | 18 | 5.3 | $1.9M | 92 | 12 |
| Collision repair and body shops | 44 | #796 of 1,327 | 14 | 4.1 | $2.7M | 88 | 12 |
| Restaurants and cafes | 43 | #1,492 of 2,405 | 342 | 100.9 | $371K | 100 | 154 |
| Salons, barbers and spas | 42 | #1,642 of 2,385 | 165 | 48.7 | $198K | 93 | 26 |
| Tire shops | 41 | #1,000 of 1,530 | 18 | 5.3 | $2.1M | 84 | 13 |
| Pet grooming and boarding | 40 | #958 of 1,461 | 18 | 5.3 | $1.7M | 68 | 11 |
| Primary care and pediatrics | 39 | #1,171 of 1,656 | 24 | 7.1 | $1.7M | 98 | 71 |
| Auto repair shops | 39 | #1,692 of 2,378 | 92 | 27.1 | $412K | 93 | 58 |
| Roofing and gutters | 37 | #877 of 1,177 | 12 | 3.5 | $7.7M | 91 | 13 |
| Child care and preschools | 36 | #1,185 of 1,611 | 30 | 8.9 | $674K | 67 | 34 |
| Auto repair and car care | 36 | #1,800 of 2,401 | 161 | 47.5 | $236K | 88 | 86 |
| Dentists and orthodontists | 35 | #1,482 of 1,886 | 40 | 11.8 | $1M | 106 | 36 |
| Real estate agents and brokers | 35 | #1,857 of 2,176 | 118 | 34.8 | Index only | 91 | 47 |
| Pest control | 33 | #580 of 699 | 7 | 2.1 | $6.1M | 60 | 4 |
| Real estate | 33 | #1,979 of 2,229 | 144 | 42.5 | Index only | 94 | 98 |
| Laundromats | 32 | #592 of 785 | 6 | 1.8 | $9.7M | 77 | 3 |
| Spas and skin care | 32 | #1,485 of 1,769 | 44 | 13.0 | $743K | 85 | 11 |
| Car washes and detailing | 31 | #1,195 of 1,451 | 23 | 6.8 | $1.6M | 65 | 10 |
| Coffee shops and cafes | 29 | #1,784 of 2,063 | 45 | 13.3 | $2.8M | 76 | 32 |
| Insurance agencies | 29 | #1,840 of 2,272 | 66 | 19.5 | $1M | 83 | 44 |
| Landscaping and lawn care | 28 | #1,319 of 1,493 | 24 | 7.1 | $1.8M | 61 | 43 |
| Clothing and shoe stores | 27 | #1,793 of 2,087 | 63 | 18.6 | $923K | 73 | 29 |
| Doctors, dentists and clinics | 27 | #2,171 of 2,394 | 301 | 88.8 | $139K | 91 | 158 |
| HVAC and plumbing | 26 | #1,573 of 1,707 | 38 | 11.2 | $2.4M | 51 | 37 |
| Clothing, shoes and laundry | 25 | #1,977 of 2,210 | 91 | 26.9 | $639K | 73 | 36 |
| Optometrists and eye care | 24 | #1,158 of 1,302 | 22 | 6.5 | $1.9M | 61 | 10 |
| Physical therapy | 22 | #1,321 of 1,422 | 31 | 9.1 | $1.3M | 56 | 24 |
| Home repair trades | 22 | #1,977 of 2,057 | 70 | 20.7 | $1.3M | 54 | 91 |
| Electricians | 19 | #1,106 of 1,160 | 20 | 5.9 | $4.6M | 38 | 41 |
| Lawn, cleaning and pest control | 19 | #1,741 of 1,771 | 45 | 13.3 | $948K | 56 | 93 |
| House cleaning | 14 | #839 of 847 | 14 | 4.1 | $3M | 48 | 46 |
| Dry cleaners | Not scored | Not scored | 4 | 1.2 | $14.5M | 93 | 4 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $9.5M | 69 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 0.9 | $1.4M | 201 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $20.9M | Too few | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $33.6M | Too few | 11 |
Household spending in Natrona County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.9M | $1,119 | 117 |
| Gasoline and other fuels | $97.4M | $2,873 | 111 |
| Food away from home | $126.7M | $3,740 | 92 |
| Groceries | $199.7M | $5,893 | 93 |
| Personal care products and services | $32.7M | $964 | 96 |
| Child care and other personal services | $20.2M | $597 | 103 |
| Memberships, classes and admissions | $33.6M | $991 | 101 |
| Medical and dental services | $41.8M | $1,232 | 96 |
| Pets | $31.3M | $924 | 102 |
| Clothing, shoes and related services | $58.1M | $1,716 | 83 |
| Vehicle insurance | $69.2M | $2,041 | 104 |
| Home repairs, maintenance and insurance | $92.1M | $2,716 | 90 |
| Lawn care, cleaning and other household services | $42.7M | $1,259 | 89 |
| Rent and homeowner costs | $586.6M | $17,310 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Natrona County
- Population, 2025 estimate
- 80,526+0.3% since 2020
- Households
- 33,886
- Median age
- 39.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 5,341 sq. mi.
- People per square mile
- 15
- Median household income
- $72,156+15.0% vs. 2015–2019, before inflation
- Average household income
- $97,678
- Median home value
- $273,000
- Jobs located here
- 41,461
- Daytime population
- 82,170Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Natrona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Natrona County, WY growing?
Population estimates put Natrona County at 80,526 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 33,886 households. Median household income rose 15.0% from the 2015–2019 survey, before inflation.
How much do households in Natrona County, WY spend?
Households in Natrona County spend about $586.6M a year on rent and homeowner costs, $199.7M on groceries and $126.7M on food away from home. Set against the U.S., households in Natrona County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
Which business types have the highest market scores in Natrona County, WY?
The highest Groundwork market scores in Natrona County are for grocery stores (76), grocery and convenience stores (73) and barbershops (69). Natrona County ranks #263 of 2,070 scored counties for grocery stores.
How does Natrona County, WY compare with the U.S.?
The median household income in Natrona County is $72,156 a year, 11% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $273,000, against $332,700 for the U.S. For its number of households, Natrona County has the most map listings, relative to the U.S., for electricians (2.4 times the U.S. rate) and the fewest for grocery stores (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Natrona County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Natrona County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Natrona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.