Fitness and classes · County · Wyoming
Gyms in Natrona County, WY
Competitor counts, household spending and official business counts for gyms in Natrona County, WY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #805 of 1,792 scored counties
#6 of 12 scored counties in Wyoming
- Listings
- 28
- 3 chain locations (11%)
- Official establishments
- 11
- All fitness and recreational sports centers
- Household spending a year
- $33.6M
- On memberships, classes and admissions · $991 a household
- Spending per listing
- $1.2M
- 8% below the U.S.
- Listings per 10k households
- 8.3
- 9% above the U.S.
- Population, 2025
- 80,526
- +0.3% since 2020
See the gyms around any address in Natrona County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $991 per household (in line with the U.S. average), households in Natrona County spend about $33.6M a year on memberships, classes and admissions. That is about $1.2M of household spending for each gym on map listings, 8% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 28 gyms on map listings in Natrona County as of September 2026. 3 of them (11%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 8.3, 9% above the U.S. rate of 7.6.
In 2023, official counts showed 11 businesses with payroll in Natrona County classed as fitness and recreational sports centers. That is one for every 3,081 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as fitness and recreational sports centers in Natrona County.
Population estimates put the population change in Natrona County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). For gyms, Natrona County has a Groundwork market score of 53 (upper middle): #805 of 1,792 scored counties and #6 of 12 scored counties in Wyoming.
How Natrona County compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Natrona County | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 8.6 | 7.6 |
| Spending per listing | $1.2M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,081 | 2,704 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +5.9% | +5.8% |
| Population growth, 2020–2025 | +0.3% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $991 | $1,015 | $983 |
| Median household income | $72,156 | $76,176 | $80,734 |
| Groundwork market score | 53 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 11All fitness and recreational sports centers
- Employees, 2023
- 225
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 283 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Natrona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Natrona County
- Population, 2025 estimate
- 80,526+0.3% since 2020
- Households
- 33,886
- Median age
- 39.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 5,341 sq. mi.
- People per square mile
- 15
- Median household income
- $72,156+15.0% vs. 2015–2019, before inflation
- Average household income
- $97,678
- Median home value
- $273,000
- Jobs located here
- 41,461
- Daytime population
- 82,170Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Natrona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wyoming
Every Wyoming market ranked →The highest-scoring counties in Wyoming for gyms, numbered among those based in Wyoming, with Natrona County marked.
Top counties in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Campbell County, WY | 73 | 14 | 7.8 | $1.5M | +2.1% | #171 of 1,792 |
| 2Laramie County, WY | 69 | 29 | 6.7 | $1.5M | +2.2% | #249 of 1,792 |
| 3Lincoln County, WY | 60 | 7 | 8.4 | $1.4M | +7.8% | #527 of 1,792 |
| 4Sweetwater County, WY | 58 | 12 | 6.9 | $1.5M | −2.2% | #599 of 1,792 |
| 5Albany County, WY | 58 | 11 | 6.4 | $1.4M | +3.9% | #604 of 1,792 |
| 6Natrona County, WY | 53 | 28 | 8.3 | $1.2M | +0.3% | #805 of 1,792 |
| 7Park County, WY | 50 | 15 | 11.3 | $864K | +5.1% | #940 of 1,792 |
| 8Sheridan County, WY | 49 | 12 | 8.7 | $1.1M | +7.2% | #963 of 1,792 |
| 9Carbon County, WY | 48 | 5 | 8.2 | $1.2M | −3.4% | #983 of 1,792 |
| 10Teton County, WY | 44 | 16 | 16.3 | $1.1M | −0.2% | #1,125 of 1,792 |
Other business types in Natrona County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Natrona County, WY?
As of September 2026, map listings count 28 gyms in Natrona County. 3 of them (11%) are chain locations. The listings count gyms and fitness centers. Official counts show 11 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Natrona County, WY spend on memberships, classes and admissions?
About $33.6M a year, or $991 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 28 gyms on map listings, it comes to $1.2M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 33,886 households in Natrona County and national spending patterns by income.
How does Natrona County, WY compare with the U.S. for gyms?
Natrona County has 8.3 gyms per 10,000 households, 9% above the U.S. rate of 7.6. Spending per gym is $1.2M, 8% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Natrona County would have about 26, against 28 on map listings. There is one business with payroll in the industry for every 3,081 households, against one for every 3,109 across the U.S.
How fast is Natrona County, WY growing?
Population estimates put Natrona County at 80,526 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 33,886 households. Median household income in Natrona County is $72,156, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Natrona County scores 53 for gyms (upper middle), #805 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Natrona County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Natrona County
Screening a site or an acquisition in Natrona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.