Beauty and personal care · County · Wyoming
Spas and skin care studios in Natrona County, WY
How Natrona County, WY compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,485 of 1,769 scored counties
#10 of 13 scored counties in Wyoming
- Listings
- 44
- 5 chain locations (11%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $32.7M
- On personal care products and services · $964 a household
- Spending per listing
- $743K
- 15% below the U.S.
- Listings per 10k households
- 13.0
- 13% above the U.S.
- Population, 2025
- 80,526
- +0.3% since 2020
See the spas and skin care studios around any address in Natrona County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Natrona County is 32 (lower middle), #1,485 of 1,769 scored counties and #10 of 13 scored counties in Wyoming. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 44 spas and skin care studios in Natrona County. 5 of them (11%) are chain locations, against 10% across the U.S. That comes to 13.0 for every 10,000 households, 13% above the U.S. rate of 11.5.
Households in Natrona County spend about $32.7M a year on personal care products and services, or $964 per household, 4% below the U.S. average. Spread across 44 spas and skin care studios, that is $743K per studio, 15% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 11 businesses with payroll classed as other personal care services in Natrona County in 2023. That is one for every 3,081 households, against one for every 4,055 across the U.S. Population estimates put the population change in Natrona County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%).
How Natrona County compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Natrona County | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.0 | 11.4 | 11.5 |
| Spending per listing | $743K | $855K | $876K |
| Households per official establishment | 3,081 | 5,407 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +55.2% | +29.8% |
| Population growth, 2020–2025 | +0.3% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $964 | $977 | $1,005 |
| Median household income | $72,156 | $76,176 | $80,734 |
| Groundwork market score | 32 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 11
- Employees, 2023
- 50
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 445 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Natrona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Natrona County
- Population, 2025 estimate
- 80,526+0.3% since 2020
- Households
- 33,886
- Median age
- 39.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 5,341 sq. mi.
- People per square mile
- 15
- Median household income
- $72,156+15.0% vs. 2015–2019, before inflation
- Average household income
- $97,678
- Median home value
- $273,000
- Jobs located here
- 41,461
- Daytime population
- 82,170Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Natrona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wyoming
Every Wyoming market ranked →The highest-scoring counties in Wyoming for spas and skin care studios, numbered among those based in Wyoming, with Natrona County marked.
Top counties in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albany County, WY | 61 | 12 | 7.0 | $1.3M | +3.9% | #487 of 1,769 |
| 2Lincoln County, WY | 60 | 7 | 8.4 | $1.2M | +7.8% | #522 of 1,769 |
| 3Laramie County, WY | 57 | 35 | 8.1 | $1.2M | +2.2% | #618 of 1,769 |
| 4Converse County, WY | 55 | 5 | 8.7 | $1.1M | +0.6% | #699 of 1,769 |
| 5Uinta County, WY | 43 | 9 | 11.7 | $839K | +1.3% | #1,149 of 1,769 |
| 6Park County, WY | 41 | 21 | 15.8 | $605K | +5.1% | #1,226 of 1,769 |
| 7Sheridan County, WY | 41 | 22 | 15.9 | $588K | +7.2% | #1,228 of 1,769 |
| 8Campbell County, WY | 38 | 35 | 19.5 | $536K | +2.1% | #1,344 of 1,769 |
| 9Fremont County, WY | 35 | 16 | 10.6 | $847K | +0.7% | #1,413 of 1,769 |
| 10Natrona County, WY | 32 | 44 | 13.0 | $743K | +0.3% | #1,485 of 1,769 |
Other business types in Natrona County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons48
- Barbershops69
- Nail salons60
- Spas and skin care32
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Natrona County, WY?
Natrona County has 44 spas and skin care studios on map listings as of September 2026. 5 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 11 businesses with payroll classed as other personal care services in 2023.
How much do households in Natrona County, WY spend on personal care products and services?
About $32.7M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 44 spas and skin care studios on map listings, it comes to $743K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 33,886 households in Natrona County and national spending patterns by income.
How does Natrona County, WY compare with the U.S. for spas and skin care studios?
Natrona County has 13.0 spas and skin care studios per 10,000 households, 13% above the U.S. rate of 11.5. Spending per studio is $743K, 15% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Natrona County would have about 37, against 44 on map listings. There is one business with payroll in the industry for every 3,081 households, against one for every 4,055 across the U.S.
How fast is Natrona County, WY growing?
Population estimates put Natrona County at 80,526 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 33,886 households. Median household income in Natrona County is $72,156, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Natrona County scores 32 for spas and skin care studios (lower middle), #1,485 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Natrona County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Natrona County
Screening a site or an acquisition in Natrona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.