Fitness and classes · County · Wyoming
Gyms and studios in Natrona County, WY
How Natrona County, WY compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #944 of 2,088 scored counties
#8 of 14 scored counties in Wyoming
- Listings
- 47
- 3 chain locations (6%)
- Official establishments
- 23
- −14.8% since 2019
- Household spending a year
- $33.6M
- On memberships, classes and admissions · $991 a household
- Spending per listing
- $714K
- 8% above the U.S.
- Listings per 10k households
- 13.9
- 7% below the U.S.
- Population, 2025
- 80,526
- +0.3% since 2020
See the gyms and studios around any address in Natrona County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 47 gyms and studios in Natrona County. 3 of them (6%) are chain locations, against 20% across the U.S. That is 13.9 per 10,000 households, 7% below the U.S. rate of 14.9.
Households in Natrona County spend about $33.6M a year on memberships, classes and admissions, or $991 per household, in line with the U.S. average. That works out to $714K per location, 8% above the U.S. figure of $662K.
Official counts show 23 businesses with payroll classed as fitness centers and recreation instruction in Natrona County in 2023, down 14.8% from 2019. That is one for every 1,473 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as fitness centers and recreation instruction in Natrona County.
Population estimates put the population change in Natrona County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). Natrona County scores 52 (upper middle) on the Groundwork market score for gyms and studios, ranking #944 of 2,088 scored counties and #8 of 14 scored counties in Wyoming.
How Natrona County compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Natrona County | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 14.9 | 14.9 |
| Spending per listing | $714K | $682K | $662K |
| Households per official establishment | 1,473 | 1,390 | 1,641 |
| Official establishment growth, 2019–2023 | −14.8% | −0.6% | +8.2% |
| Population growth, 2020–2025 | +0.3% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $991 | $1,015 | $983 |
| Median household income | $72,156 | $76,176 | $80,734 |
| Groundwork market score | 52 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 23−14.8% over the period
- Employees, 2023
- 319
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 473 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Natrona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Natrona County
- Population, 2025 estimate
- 80,526+0.3% since 2020
- Households
- 33,886
- Median age
- 39.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 5,341 sq. mi.
- People per square mile
- 15
- Median household income
- $72,156+15.0% vs. 2015–2019, before inflation
- Average household income
- $97,678
- Median home value
- $273,000
- Jobs located here
- 41,461
- Daytime population
- 82,170Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Natrona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Wyoming
Every Wyoming market ranked →The highest-scoring counties in Wyoming for gyms and studios, numbered among those based in Wyoming, with Natrona County marked.
Top counties in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie County, WY | 70 | 49 | 11.3 | $900K | +2.2% | #246 of 2,088 |
| 2Campbell County, WY | 69 | 23 | 12.8 | $886K | +2.1% | #276 of 2,088 |
| 3Lincoln County, WY | 69 | 11 | 13.2 | $861K | +7.8% | #281 of 2,088 |
| 4Goshen County, WY | 65 | 5 | 9.6 | $848K | +1.0% | #409 of 2,088 |
| 5Converse County, WY | 63 | 8 | 13.9 | $722K | +0.6% | #495 of 2,088 |
| 6Sweetwater County, WY | 60 | 20 | 11.4 | $875K | −2.2% | #577 of 2,088 |
| 7Carbon County, WY | 55 | 8 | 13.1 | $731K | −3.4% | #798 of 2,088 |
| 8Natrona County, WY | 52 | 47 | 13.9 | $714K | +0.3% | #944 of 2,088 |
| 9Park County, WY | 50 | 25 | 18.8 | $518K | +5.1% | #1,071 of 2,088 |
| 10Albany County, WY | 46 | 26 | 15.2 | $583K | +3.9% | #1,261 of 2,088 |
Other business types in Natrona County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes52
- Gyms53
- Yoga, Pilates and fitness studios
- Martial arts and dance studios45
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Natrona County, WY?
There are 47 gyms and studios on map listings in Natrona County as of September 2026. 3 of them (6%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 23 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 14.8% from 2019.
How much do households in Natrona County, WY spend on memberships, classes and admissions?
About $33.6M a year, or $991 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 47 gyms and studios on map listings, it comes to $714K per location. It is estimated from the incomes of the 33,886 households in Natrona County and national spending patterns by income.
How does Natrona County, WY compare with the U.S. for gyms and studios?
Natrona County has 13.9 gyms and studios per 10,000 households, 7% below the U.S. rate of 14.9. Spending per location is $714K, 8% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Natrona County would have about 51, against 47 on map listings. There is one business with payroll in the industry for every 1,473 households, against one for every 1,641 across the U.S. The official count fell 14.8% from 2019 to 2023, against +8.2% for the U.S.
How fast is Natrona County, WY growing?
Population estimates put Natrona County at 80,526 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 33,886 households. Median household income in Natrona County is $72,156, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Natrona County scores 52 for gyms and studios (upper middle), #944 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Natrona County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Natrona County
Screening a site or an acquisition in Natrona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.