Real estate · Metro area · Washington
Real estate agents and brokers in the Walla Walla, WA metro area
The real estate agents and brokers in the Walla Walla, WA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #197 of 387 scored metro areas
#9 of 11 scored metro areas based in Washington
- Listings
- 63
- 5 chain locations (8%)
- Official establishments
- 25
- Businesses with payroll, 2023
- Household spending a year
- $408.1M
- On rent and homeowner costs · $17,405 a household
- Housing spending per listing (U.S. = 100)
- 119
- 19% above the U.S.
- Listings per 10k households
- 26.9
- 12% below the U.S.
- Population, 2025
- 62,361
- −0.4% since 2020
See the real estate agents and brokers around any address in the Walla Walla metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Walla Walla metro area spend about $408.1M a year on rent and homeowner costs, or $17,405 per household, 4% above the U.S. average. Housing spending per office is 19% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 63 real estate agents and brokers on map listings in the Walla Walla metro area as of September 2026. Chain locations make up 8% of them, against 4% across the U.S. That comes to 26.9 for every 10,000 households, 12% below the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in the Walla Walla metro area was 25 in 2023. That is one for every 938 households, against one for every 788 across the U.S.
Population estimates show the Walla Walla metro area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. For real estate agents and brokers, the Walla Walla metro area has a Groundwork market score of 48 (lower middle): #197 of 387 scored metro areas and #9 of 11 scored metro areas based in Washington.
How the Walla Walla metro area compares
The same measures for Washington and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Walla Walla metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.9 | 32.3 | 30.6 |
| Housing spending per listing (U.S. = 100) | 119 | 112 | 100 |
| Households per official establishment | 938 | 541 | 788 |
| Official establishment growth, 2019–2023 | n/a | +26.5% | +20.1% |
| Population growth, 2020–2025 | −0.4% | +3.6% | +3.1% |
| Spending per household on rent and homeowner costs | $17,405 | $19,779 | $16,661 |
| Median household income | $74,202 | $98,141 | $80,734 |
| Groundwork market score | 48 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25
- Employees, 2023
- 43
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 635 chain locations
- Listings at the U.S. rate for this spending
- 75The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Walla Walla metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Walla Walla metro area
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Walla Walla metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for real estate agents and brokers, numbered among those based in Washington (a market based in another state is listed without a number), with the Walla Walla metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yakima, WA | 72 | 139 | 15.8 | 194 | +1.0% | #30 of 387 |
| Lewiston, ID-WA | 65 | 56 | 20.9 | 150 | +1.5% | #59 of 387 |
| 2Longview-Kelso, WA | 63 | 99 | 22.5 | 141 | +3.5% | #74 of 387 |
| 3Bremerton-Silverdale-Port Orchard, WA | 57 | 304 | 28.0 | 130 | +2.7% | #116 of 387 |
| 4Olympia-Lacey-Tumwater, WA | 57 | 337 | 28.3 | 122 | +2.8% | #118 of 387 |
| 5Mount Vernon-Anacortes, WA | 55 | 139 | 26.6 | 128 | +2.4% | #134 of 387 |
| 6Kennewick-Richland, WA | 55 | 322 | 29.8 | 115 | +6.5% | #135 of 387 |
| 7Wenatchee-East Wenatchee, WA | 54 | 139 | 29.3 | 115 | +5.0% | #139 of 387 |
| 8Seattle-Tacoma-Bellevue, WA | 50 | 5,896 | 36.7 | 106 | +3.3% | #182 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 49 | 3,115 | 30.8 | 116 | +1.0% | #187 of 387 |
| 9Walla Walla, WA | 48 | 63 | 26.9 | 119 | −0.4% | #197 of 387 |
Other business types in the Walla Walla metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate50
- Real estate agents and brokers48
- Property management61
- Mortgage brokers and lenders42
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Walla Walla, WA metro area?
As of September 2026, map listings count 63 real estate agents and brokers in the Walla Walla metro area. 5 of them (8%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 25 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the Walla Walla, WA metro area spend on rent and homeowner costs?
About $408.1M a year, or $17,405 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). For the 63 real estate agents and brokers on map listings, housing spending per office is 19% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 23,447 households in the Walla Walla metro area and national spending patterns by income.
How does the Walla Walla, WA metro area compare with the U.S. for real estate agents and brokers?
The Walla Walla metro area has 26.9 real estate agents and brokers per 10,000 households, 12% below the U.S. rate of 30.6. The index of housing spending per office is 119, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Walla Walla metro area would have about 75, against 63 on map listings. There is one business with payroll in the industry for every 938 households, against one for every 788 across the U.S.
How fast is the Walla Walla, WA metro area growing?
Population estimates put the Walla Walla metro area at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income in the Walla Walla metro area is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Walla Walla metro area scores 48 for real estate agents and brokers (lower middle), #197 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Walla Walla metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Walla Walla metro area
Screening a site or an acquisition in the Walla Walla metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.