Food and drink · Metro area · Washington
Pizza places in the Walla Walla, WA metro area
Competitor counts, household spending and official business counts for pizza places in the Walla Walla, WA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #62 of 387 scored metro areas
#9 of 11 scored metro areas based in Washington
- Listings
- 13
- 8 chain locations (62%)
- Official establishments
- 36
- All limited-service restaurants · +12.5% since 2019
- Household spending a year
- $88.4M
- On food away from home · $3,771 a household
- Spending per listing
- $6.8M
- 34% above the U.S.
- Listings per 10k households
- 5.5
- 31% below the U.S.
- Population, 2025
- 62,361
- −0.4% since 2020
See the pizza places around any address in the Walla Walla metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Walla Walla metro area comes to about $88.4M a year: $3,771 per household, 7% below the U.S. average. That works out to $6.8M per pizza place, 34% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Walla Walla metro area has 13 pizza places on map listings as of September 2026. Chain locations make up 62% of them, against 58% across the U.S. Per 10,000 households, that is 5.5, 31% below the U.S. rate of 8.0.
Official counts show 36 businesses with payroll classed as limited-service restaurants in the Walla Walla metro area in 2023, up 12.5% from 2019. That is one for every 651 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 3 SBA-backed loans worth $1.1M have gone to businesses classed as limited-service restaurants in the Walla Walla metro area.
Between 2020 and 2025, the population of the Walla Walla metro area declined 0.4%, against +3.1% for the U.S. The Groundwork market score for pizza places in the Walla Walla metro area is 69 (upper middle), #62 of 387 scored metro areas and #9 of 11 scored metro areas based in Washington. That puts it in the top quarter of metro areas.
How the Walla Walla metro area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walla Walla metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 6.1 | 8.0 |
| Spending per listing | $6.8M | $7.4M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 651 | 593 | 478 |
| Official establishment growth, 2019–2023 | +12.5% | +2.7% | +6.1% |
| Population growth, 2020–2025 | −0.4% | +3.6% | +3.1% |
| Spending per household on food away from home | $3,771 | $4,501 | $4,070 |
| Median household income | $74,202 | $98,141 | $80,734 |
| Groundwork market score | 69 | 87 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36All limited-service restaurants · +12.5% over the period
- Employees, 2023
- 676
- Annual payroll, 2023
- $16.6M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 138 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.1M
SBA-backed loans to businesses classed as limited-service restaurants in the Walla Walla metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Walla Walla metro area
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Walla Walla metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for pizza places, numbered among those based in Washington (a market based in another state is listed without a number), with the Walla Walla metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wenatchee-East Wenatchee, WA | 85 | 27 | 5.7 | $7.1M | +5.0% | #3 of 387 |
| 2Seattle-Tacoma-Bellevue, WA | 84 | 981 | 6.1 | $8.1M | +3.3% | #5 of 387 |
| 3Olympia-Lacey-Tumwater, WA | 84 | 65 | 5.5 | $7.8M | +2.8% | #6 of 387 |
| 4Bremerton-Silverdale-Port Orchard, WA | 84 | 71 | 6.5 | $7M | +2.7% | #7 of 387 |
| 5Kennewick-Richland, WA | 80 | 68 | 6.3 | $6.6M | +6.5% | #13 of 387 |
| 6Longview-Kelso, WA | 79 | 23 | 5.2 | $7.2M | +3.5% | #14 of 387 |
| 7Bellingham, WA | 79 | 62 | 6.6 | $6.1M | +3.9% | #16 of 387 |
| 8Spokane-Spokane Valley, WA | 73 | 152 | 6.4 | $6.1M | +3.5% | #44 of 387 |
| 9Walla Walla, WA | 69 | 13 | 5.5 | $6.8M | −0.4% | #62 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 69 | 695 | 6.9 | $6.5M | +1.0% | #64 of 387 |
Other business types in the Walla Walla metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Walla Walla, WA metro area?
Map listings as of September 2026 show 13 pizza places in the Walla Walla metro area. 8 of them (62%) are chain locations. The listings count pizza restaurants. Official counts show 36 businesses with payroll classed as limited-service restaurants in 2023, up 12.5% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
How much do households in the Walla Walla, WA metro area spend on food away from home?
About $88.4M a year, or $3,771 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 13 pizza places on map listings, it comes to $6.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 23,447 households in the Walla Walla metro area and national spending patterns by income.
How does the Walla Walla, WA metro area compare with the U.S. for pizza places?
The Walla Walla metro area has 5.5 pizza places per 10,000 households, 31% below the U.S. rate of 8.0. Spending per pizza place is $6.8M, 34% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Walla Walla metro area would have about 17, against 13 on map listings. There is one business with payroll in the industry for every 651 households, against one for every 478 across the U.S. The official count rose 12.5% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Walla Walla, WA metro area growing?
Population estimates put the Walla Walla metro area at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income in the Walla Walla metro area is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Walla Walla metro area scores 69 for pizza places (upper middle), #62 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Walla Walla metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Walla Walla metro area
Screening a site or an acquisition in the Walla Walla metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Walla Walla metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.