Pets · Small-town market · Utah
Pet stores in the Vernal, UT area
How the Vernal, UT area compares with other small-town markets and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 2 chain locations (100%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11M
- On pets · $907 a household
- Spending per listing
- $5.5M
- Too few listings to compare
- Listings per 10k households
- 1.6
- Too few listings to compare
- Population, 2025
- 38,278
- +7.3% since 2020
See the pet stores around any address in the Vernal area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Vernal area comes to about $11M a year: $907 per household, in line with the U.S. average. Spread across 2 pet stores, that is $5.5M per store. The spending figure covers all pets, not only pet stores.
The Vernal area has 2 pet stores on map listings as of September 2026. That is 1.6 per 10,000 households.
Official counts don’t publish a figure for pet and pet supplies stores in the Vernal area, since they leave out counts under 3.
Population estimates show the Vernal area grew 7.3% from 2020 to 2025, faster than the U.S. (+3.1%). With 2 pet stores on map listings, the Vernal area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Vernal area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vernal area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 1.8 | 2.0 |
| Spending per listing | $5.5M | $5.9M | $4.5M |
| Households per official establishment | n/a | 13,391 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | −1.6% |
| Population growth, 2020–2025 | +7.3% | +7.8% | +3.1% |
| Spending per household on pets | $907 | $1,083 | $909 |
| Median household income | $73,746 | $95,166 | $80,734 |
| Groundwork market score | Not scored | 76 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 22 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Vernal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vernal area
- Population, 2025 estimate
- 38,278+7.3% since 2020
- Households
- 12,145
- Median age
- 33.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 4,483 sq. mi.
- People per square mile
- 8
- Median household income
- $73,746+13.0% vs. 2015–2019, before inflation
- Average household income
- $94,276
- Median home value
- $298,600
- Jobs located here
- 13,294
- Daytime population
- 33,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vernal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for pet stores, numbered among those based in Utah, with the Vernal area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 90 | 5 | 2.3 | $4.1M | +12.6% | #6 of 220 |
| 2Heber, UT | 66 | 12 | 4.2 | $3.2M | +5.3% | #50 of 220 |
| Vernal, UT | Not scored | 2 | 1.6 | $5.5M | +7.3% |
Other business types in the Vernal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses59
- Veterinarians80
- Pet grooming and boarding39
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Vernal, UT area?
Map listings as of September 2026 show 2 pet stores in the Vernal area. The listings count pet stores. No official count is published for pet and pet supplies stores in the Vernal area: counts under 3 are left out.
How much do households in the Vernal, UT area spend on pets?
About $11M a year, or $907 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 2 pet stores on map listings, it comes to $5.5M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 12,145 households in the Vernal area and national spending patterns by income.
How does the Vernal, UT area compare with the U.S. for pet stores?
The Vernal area has 2 pet stores on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of pet stores to household spending.
How fast is the Vernal, UT area growing?
Population estimates put the Vernal area at 38,278 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 12,145 households. The median household income in the Vernal area is $73,746 a year, 9% below the U.S. median of $80,734. That rose 13.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vernal area has no market score for pet stores: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vernal area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Vernal area
Screening a site or an acquisition in the Vernal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.