Groceries and convenience · Small-town market · Utah
Grocery and convenience stores in the Vernal, UT area
The grocery and convenience stores in the Vernal, UT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #113 of 538 scored small-town markets
#4 of 5 scored small-town markets based in Utah
- Listings
- 27
- 9 chain locations (33%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $71.1M
- On groceries · $5,855 a household
- Spending per listing
- $2.6M
- 22% below the U.S.
- Listings per 10k households
- 22.2
- 19% above the U.S.
- Population, 2025
- 38,278
- +7.3% since 2020
See the grocery and convenience stores around any address in the Vernal area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in the Vernal area comes to about $71.1M a year: $5,855 per household, 7% below the U.S. average. That works out to $2.6M per store, 22% below the U.S. figure of $3.4M.
The Vernal area has 27 grocery and convenience stores on map listings as of September 2026. Chain locations make up 33% of them, against 42% across the U.S. That comes to 22.2 for every 10,000 households, 19% above the U.S. rate of 18.7.
Official counts show 7 businesses with payroll classed as grocery and convenience stores in the Vernal area in 2023. That is one for every 1,735 households, against one for every 1,293 across the U.S. Another 4 one-person businesses have no payroll, by official counts.
Population estimates show the Vernal area grew 7.3% from 2020 to 2025, faster than the U.S. (+3.1%). For grocery and convenience stores, the Vernal area has a Groundwork market score of 67 (upper middle): #113 of 538 scored small-town markets and #4 of 5 scored small-town markets based in Utah. That puts it in the top quarter of small-town markets.
How the Vernal area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vernal area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.2 | 16.4 | 18.7 |
| Spending per listing | $2.6M | $3.9M | $3.4M |
| Households per official establishment | 1,735 | 1,900 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +7.2% |
| Population growth, 2020–2025 | +7.3% | +7.8% | +3.1% |
| Spending per household on groceries | $5,855 | $6,417 | $6,319 |
| Median household income | $73,746 | $95,166 | $80,734 |
| Groundwork market score | 67 | 79 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 229
- Annual payroll, 2023
- $6.9M
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 279 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in the Vernal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vernal area
- Population, 2025 estimate
- 38,278+7.3% since 2020
- Households
- 12,145
- Median age
- 33.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 4,483 sq. mi.
- People per square mile
- 8
- Median household income
- $73,746+13.0% vs. 2015–2019, before inflation
- Average household income
- $94,276
- Median home value
- $298,600
- Jobs located here
- 13,294
- Daytime population
- 33,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vernal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for grocery and convenience stores, numbered among those based in Utah (a market based in another state is listed without a number), with the Vernal area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 81 | 46 | 21.4 | $2.8M | +12.6% | #17 of 538 |
| 2Cedar City, UT | 72 | 47 | 23.3 | $2.5M | +16.4% | #63 of 538 |
| 3Heber, UT | 67 | 66 | 23.1 | $3.1M | +5.3% | #109 of 538 |
| 4Vernal, UT | 67 | 27 | 22.2 | $2.6M | +7.3% | #113 of 538 |
| 5Price, UT | 56 | 11 | 13.5 | $4M | +1.0% | #223 of 538 |
| Evanston, WY-UT | 46 | 28 | 32.4 | $1.8M | +2.0% | #327 of 538 |
Other business types in the Vernal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores67
- Grocery stores
- Convenience stores53
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Vernal, UT area?
Map listings as of September 2026 show 27 grocery and convenience stores in the Vernal area. 9 of them (33%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 7 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 4 one-person businesses without payroll.
How much do households in the Vernal, UT area spend on groceries?
About $71.1M a year, or $5,855 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 27 grocery and convenience stores on map listings, it comes to $2.6M per store. It is estimated from the incomes of the 12,145 households in the Vernal area and national spending patterns by income.
How does the Vernal, UT area compare with the U.S. for grocery and convenience stores?
The Vernal area has 22.2 grocery and convenience stores per 10,000 households, 19% above the U.S. rate of 18.7. Spending per store is $2.6M, 22% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Vernal area would have about 21, against 27 on map listings. There is one business with payroll in the industry for every 1,735 households, against one for every 1,293 across the U.S.
How fast is the Vernal, UT area growing?
Population estimates put the Vernal area at 38,278 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 12,145 households. The median household income in the Vernal area is $73,746 a year, 9% below the U.S. median of $80,734. That rose 13.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vernal area scores 67 for grocery and convenience stores (upper middle), #113 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vernal area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Vernal area
Screening a site or an acquisition in the Vernal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.