Groundwork

Clothing and laundry · Small-town market · Pennsylvania

Clothing and shoe stores in the Indiana, PA area

The clothing and shoe stores in the Indiana, PA area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 73 out of 100: Upper middle

Ranked #74 of 536 scored small-town markets
#10 of 20 scored small-town markets based in Pennsylvania

Listings
32
12 chain locations (38%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$62.7M
On clothing, shoes and related services · $1,930 a household
Spending per listing
$2M
54% above the U.S.
Listings per 10k households
9.9
39% below the U.S.
Population, 2025
82,878
−0.3% since 2020

See the clothing and shoe stores around any address in the Indiana area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Indiana area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 32 clothing and shoe stores in the Indiana area. Chain locations make up 38% of them, against 44% across the U.S. Per 10,000 households, that is 9.9, 39% below the U.S. rate of 16.2.

Households in the Indiana area spend about $62.7M a year on clothing, shoes and related services, or $1,930 per household, 6% below the U.S. average. That works out to $2M per store, 54% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 9 businesses with payroll classed as clothing and shoe stores in the Indiana area in 2023. That is one for every 3,610 households, against one for every 1,273 across the U.S. Official counts also show 35 one-person businesses without payroll.

Population estimates put the population change in the Indiana area from 2020 to 2025 at −0.3%, against +3.1% for the U.S. For clothing and shoe stores, the Indiana area has a Groundwork market score of 73 (upper middle): #74 of 536 scored small-town markets and #10 of 20 scored small-town markets based in Pennsylvania. That puts it in the top quarter of small-town markets.

How the Indiana area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Indiana, PA area compared with Pennsylvania and the U.S.
MeasureIndiana areaPennsylvaniaU.S.
Listings per 10k households9.913.716.2
Spending per listing$2M$1.7M$1.3M
Households per official establishment3,6101,5661,273
Official establishment growth, 2019–2023n/a−18.3%−12.2%
Population growth, 2020–2025−0.3%+0.5%+3.1%
Spending per household on clothing, shoes and related services$1,930$2,270$2,055
Median household income$60,208$77,971$80,734
Groundwork market score7372

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9
Employees, 2023
160
Annual payroll, 2023
$3.1M
One-person businesses, 2023
35Businesses with no payroll
Map listings, September 2026
3212 chain locations
Listings at the U.S. rate for this spending
49The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Indiana area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Indiana area

Population, 2025 estimate
82,878−0.3% since 2020
Households
32,487
Median age
41.9
Homes lived in by their owners
72%
Vehicles per household
1.8
Land area
827 sq. mi.
People per square mile
100
Median household income
$60,208+22.1% vs. 2015–2019, before inflation
Average household income
$77,985
Median home value
$152,800
Jobs located here
28,392
Daytime population
79,217Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Indiana area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Indiana area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing and shoe stores across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring small-town markets in Pennsylvania for clothing and shoe stores, numbered among those based in Pennsylvania, with the Indiana area marked.

Top small-town markets in Pennsylvania

Small-town markets in Pennsylvania ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hemlock Farms, PA97114.5$5M+7.2%#2 of 536
2Pottsville, PA89325.5$3.7M+1.5%#7 of 536
3Bloomsburg-Berwick, PA84186.8$2.9M+2.3%#14 of 536
4Sunbury, PA81255.5$3.7M−1.7%#23 of 536
5Huntingdon, PA7974.3$4.7M−2.4%#30 of 536
6Lewistown, PA79137.0$2.7M0.0%#32 of 536
7Somerset, PA78144.8$4M−2.7%#36 of 536
8Sayre, PA78166.5$3.1M−0.6%#37 of 536
9Lewisburg, PA771510.3$2.1M−0.8%#43 of 536
10Indiana, PA73329.9$2M−0.3%#74 of 536

Other business types in the Indiana area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Indiana, PA area?

The Indiana area has 32 clothing and shoe stores on map listings as of September 2026. 12 of them (38%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 9 businesses with payroll classed as clothing and shoe stores in 2023. Another 35 one-person businesses have no payroll, by official counts.

How much do households in the Indiana, PA area spend on clothing, shoes and related services?

About $62.7M a year, or $1,930 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 32 clothing and shoe stores on map listings, it comes to $2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 32,487 households in the Indiana area and national spending patterns by income.

How does the Indiana, PA area compare with the U.S. for clothing and shoe stores?

The Indiana area has 9.9 clothing and shoe stores per 10,000 households, 39% below the U.S. rate of 16.2. Spending per store is $2M, 54% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Indiana area would have about 49, against 32 on map listings. There is one business with payroll in the industry for every 3,610 households, against one for every 1,273 across the U.S.

How fast is the Indiana, PA area growing?

Population estimates put the Indiana area at 82,878 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 32,487 households. The median household income in the Indiana area is $60,208 a year, 25% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Indiana area scores 73 for clothing and shoe stores (upper middle), #74 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Indiana area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Indiana area

Screening a site or an acquisition in the Indiana area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Indiana area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.