Beauty and personal care · County · New York
Hair salons in Putnam County, NY
The hair salons in Putnam County, NY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #858 of 2,339 scored counties
#32 of 61 scored counties in New York
- Listings
- 83
- 7 chain locations (8%)
- Official establishments
- 41
- −14.6% since 2019
- Household spending a year
- $44.8M
- On personal care products and services · $1,259 a household
- Spending per listing
- $539K
- 25% above the U.S.
- Listings per 10k households
- 23.4
- In line with the U.S.
- Population, 2025
- 99,028
- +1.4% since 2020
See the hair salons around any address in Putnam County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 83 hair salons in Putnam County. Of those, 7 are chain locations, or 8%, against 14% across the U.S. That comes to 23.4 for every 10,000 households, in line with the U.S. rate of 23.4.
At $1,259 per household (25% above the U.S. average), households in Putnam County spend about $44.8M a year on personal care products and services. Spread across 83 hair salons, that is $539K per salon, 25% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 41 businesses with payroll in Putnam County classed as beauty salons, down 14.6% from 2019. That is one for every 867 households, against one for every 1,535 across the U.S. Official counts list 108 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as beauty salons in Putnam County.
Population estimates put the population change in Putnam County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Putnam County is 56 (upper middle), #858 of 2,339 scored counties and #32 of 61 scored counties in New York.
How Putnam County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Putnam County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.4 | 21.6 | 23.4 |
| Spending per listing | $539K | $495K | $430K |
| Households per official establishment | 867 | 1,081 | 1,535 |
| Official establishment growth, 2019–2023 | −14.6% | +0.2% | +6.0% |
| Population growth, 2020–2025 | +1.4% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,259 | $1,070 | $1,005 |
| Median household income | $126,257 | $85,974 | $80,734 |
| Groundwork market score | 56 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 41−14.6% over the period
- Employees, 2023
- 142
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 108Businesses with no payroll
- Map listings, September 2026
- 837 chain locations
- Listings at the U.S. rate for this spending
- 104The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $10K
SBA-backed loans to businesses classed as beauty salons in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Putnam County
- Population, 2025 estimate
- 99,028+1.4% since 2020
- Households
- 35,545
- Median age
- 44.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 230 sq. mi.
- People per square mile
- 426
- Median household income
- $126,257+20.8% vs. 2015–2019, before inflation
- Average household income
- $153,855
- Median home value
- $471,300
- Jobs located here
- 26,374
- Daytime population
- 76,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New York
Every New York market ranked →The highest-scoring counties in New York for hair salons, numbered among those based in New York, with Putnam County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NY | 82 | 35 | 11.1 | $879K | +2.7% | #60 of 2,339 |
| 2Otsego County, NY | 77 | 39 | 16.8 | $550K | +3.8% | #126 of 2,339 |
| 3Rensselaer County, NY | 76 | 99 | 14.8 | $696K | −0.2% | #134 of 2,339 |
| 4Schenectady County, NY | 76 | 117 | 17.5 | $574K | +3.0% | #145 of 2,339 |
| 5Wayne County, NY | 72 | 52 | 13.5 | $696K | +0.1% | #232 of 2,339 |
| 6Tompkins County, NY | 71 | 63 | 14.6 | $679K | −1.4% | #256 of 2,339 |
| 7Ulster County, NY | 69 | 114 | 15.3 | $685K | +1.1% | #308 of 2,339 |
| 8Schoharie County, NY | 68 | 23 | 17.9 | $522K | +1.4% | #364 of 2,339 |
| 9Yates County, NY | 67 | 13 | 13.7 | $695K | −0.8% | #383 of 2,339 |
| 10Columbia County, NY | 64 | 38 | 14.3 | $735K | −2.1% | #474 of 2,339 |
| 32Putnam County, NY | 56 | 83 | 23.4 | $539K | +1.4% | #858 of 2,339 |
Other business types in Putnam County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons56
- Barbershops66
- Nail salons49
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Putnam County, NY?
Putnam County has 83 hair salons on map listings as of September 2026. 7 of them (8%) are chain locations. The listings count hair and beauty salons. Official counts show 41 businesses with payroll classed as beauty salons in 2023, down 14.6% from 2019. Official counts also show 108 one-person businesses without payroll.
How much do households in Putnam County, NY spend on personal care products and services?
About $44.8M a year, or $1,259 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 83 hair salons on map listings, it comes to $539K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 35,545 households in Putnam County and national spending patterns by income.
How does Putnam County, NY compare with the U.S. for hair salons?
Putnam County has 23.4 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $539K, 25% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Putnam County would have about 104, against 83 on map listings. There is one business with payroll in the industry for every 867 households, against one for every 1,535 across the U.S. The official count fell 14.6% from 2019 to 2023, against +6.0% for the U.S.
How fast is Putnam County, NY growing?
Population estimates put Putnam County at 99,028 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 35,545 households. The median household income in Putnam County is $126,257 a year, 56% above the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Putnam County scores 56 for hair salons (upper middle), #858 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Putnam County
Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.