Clothing and laundry · Metro area · Montana
Clothing, shoe and laundry businesses in the Helena, MT metro area
The clothing, shoe and laundry businesses in the Helena, MT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #20 of 387 scored metro areas
#1 of 5 scored metro areas based in Montana
- Listings
- 55
- 17 chain locations (31%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $70.6M
- On clothing, shoes and related services · $1,810 a household
- Spending per listing
- $1.3M
- 46% above the U.S.
- Listings per 10k households
- 14.1
- 39% below the U.S.
- Population, 2025
- 97,153
- +7.7% since 2020
See the clothing, shoe and laundry businesses around any address in the Helena metro area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing, shoe and laundry businesses in the Helena metro area is 80 (high), #20 of 387 scored metro areas and #1 of 5 scored metro areas based in Montana. That puts it in the top 10% of metro areas for clothing, shoe and laundry businesses.
Household spending on clothing, shoes and related services in the Helena metro area comes to about $70.6M a year: $1,810 per household, 12% below the U.S. average. That works out to $1.3M per business, 46% above the U.S. figure of $880K.
The Helena metro area has 55 clothing, shoe and laundry businesses on map listings as of September 2026. Of those, 17 are chain locations, or 31%, against 37% across the U.S. That is 14.1 per 10,000 households, 39% below the U.S. rate of 23.3.
In 2023, official counts showed 12 businesses with payroll in the Helena metro area classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 3,253 households, against one for every 1,008 across the U.S. Population estimates put the population change in the Helena metro area from 2020 to 2025 at +7.7%, faster than the U.S. (+3.1%).
How the Helena metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Helena metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 20.6 | 23.3 |
| Spending per listing | $1.3M | $835K | $880K |
| Households per official establishment | 3,253 | 1,293 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −5.6% | −12.0% |
| Population growth, 2020–2025 | +7.7% | +5.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,810 | $1,721 | $2,055 |
| Median household income | $78,528 | $72,509 | $80,734 |
| Groundwork market score | 80 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 139
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- 47Businesses with no payroll
- Map listings, September 2026
- 5517 chain locations
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Helena metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Helena metro area
- Population, 2025 estimate
- 97,153+7.7% since 2020
- Households
- 39,033
- Median age
- 42.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 6,308 sq. mi.
- People per square mile
- 15
- Median household income
- $78,528
- Average household income
- $105,667
- Median home value
- $401,200
- Jobs located here
- 45,504
- Daytime population
- 94,274Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Helena metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for clothing, shoe and laundry businesses, numbered among those based in Montana, with the Helena metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 80 | 55 | 14.1 | $1.3M | +7.7% | #20 of 387 |
| 2Billings, MT | 43 | 165 | 21.1 | $846K | +4.8% | #251 of 387 |
| 3Great Falls, MT | 42 | 66 | 18.5 | $888K | +0.7% | #255 of 387 |
| 4Bozeman, MT | 41 | 148 | 28.9 | $685K | +7.7% | #265 of 387 |
| 5Missoula, MT | 39 | 131 | 23.9 | $733K | +4.7% | #275 of 387 |
Other business types in the Helena metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry80
- Clothing and shoe stores80
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Helena, MT metro area?
Map listings as of September 2026 show 55 clothing, shoe and laundry businesses in the Helena metro area. 17 of them (31%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 12 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts also show 47 one-person businesses without payroll.
How much do households in the Helena, MT metro area spend on clothing, shoes and related services?
About $70.6M a year, or $1,810 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 55 clothing, shoe and laundry businesses on map listings, it comes to $1.3M per business. It is estimated from the incomes of the 39,033 households in the Helena metro area and national spending patterns by income.
How does the Helena, MT metro area compare with the U.S. for clothing, shoe and laundry businesses?
The Helena metro area has 14.1 clothing, shoe and laundry businesses per 10,000 households, 39% below the U.S. rate of 23.3. Spending per business is $1.3M, 46% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Helena metro area would have about 80, against 55 on map listings. There is one business with payroll in the industry for every 3,253 households, against one for every 1,008 across the U.S.
How fast is the Helena, MT metro area growing?
Population estimates put the Helena metro area at 97,153 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 39,033 households. The median household income in the Helena metro area is $78,528 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Helena metro area scores 80 for clothing, shoe and laundry businesses (high), #20 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Helena metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Helena metro area
Screening a site or an acquisition in the Helena metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.