Food and drink · Metro area · Montana
Sit-down restaurants in the Helena, MT metro area
The sit-down restaurants in the Helena, MT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #47 of 387 scored metro areas
#1 of 5 scored metro areas based in Montana
- Listings
- 172
- 47 chain locations (27%)
- Official establishments
- 80
- +3.9% since 2019
- Household spending a year
- $155.1M
- On food away from home · $3,975 a household
- Spending per listing
- $902K
- 36% above the U.S.
- Listings per 10k households
- 44.1
- 28% below the U.S.
- Population, 2025
- 97,153
- +7.7% since 2020
See the sit-down restaurants around any address in the Helena metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 172 sit-down restaurants in the Helena metro area. Chain locations make up 27% of them, against 29% across the U.S. That is 44.1 per 10,000 households, 28% below the U.S. rate of 61.3.
Household spending on food away from home in the Helena metro area comes to about $155.1M a year: $3,975 per household, 2% below the U.S. average. That works out to $902K per restaurant, 36% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 80 businesses with payroll classed as full-service restaurants in the Helena metro area in 2023, up 3.9% from 2019. That is one for every 488 households, against one for every 500 across the U.S. Another 11 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $1.6M have gone to businesses classed as full-service restaurants in the Helena metro area.
Population estimates put the population change in the Helena metro area from 2020 to 2025 at +7.7%, faster than the U.S. (+3.1%). The Helena metro area scores 70 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #47 of 387 scored metro areas and #1 of 5 scored metro areas based in Montana. That puts it in the top quarter of metro areas.
How the Helena metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Helena metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.1 | 52.4 | 61.3 |
| Spending per listing | $902K | $716K | $664K |
| Households per official establishment | 488 | 433 | 500 |
| Official establishment growth, 2019–2023 | +3.9% | −1.0% | +1.5% |
| Population growth, 2020–2025 | +7.7% | +5.3% | +3.1% |
| Spending per household on food away from home | $3,975 | $3,748 | $4,070 |
| Median household income | $78,528 | $72,509 | $80,734 |
| Groundwork market score | 70 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 80+3.9% over the period
- Employees, 2023
- 1,517
- Annual payroll, 2023
- $36.6M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 17247 chain locations
- Listings at the U.S. rate for this spending
- 234The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.6M
SBA-backed loans to businesses classed as full-service restaurants in the Helena metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Helena metro area
- Population, 2025 estimate
- 97,153+7.7% since 2020
- Households
- 39,033
- Median age
- 42.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 6,308 sq. mi.
- People per square mile
- 15
- Median household income
- $78,528
- Average household income
- $105,667
- Median home value
- $401,200
- Jobs located here
- 45,504
- Daytime population
- 94,274Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Helena metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for sit-down restaurants, numbered among those based in Montana, with the Helena metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 70 | 172 | 44.1 | $902K | +7.7% | #47 of 387 |
| 2Missoula, MT | 67 | 253 | 46.1 | $827K | +4.7% | #63 of 387 |
| 3Billings, MT | 64 | 355 | 45.3 | $861K | +4.8% | #86 of 387 |
| 4Great Falls, MT | 48 | 176 | 49.4 | $722K | +0.7% | #207 of 387 |
| 5Bozeman, MT | 42 | 372 | 72.6 | $601K | +7.7% | #264 of 387 |
Other business types in the Helena metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes77
- Sit-down restaurants70
- Fast food and sandwich shops90
- Pizza83
- Coffee shops and cafes39
- Bakeries and dessert shops70
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Helena, MT metro area?
The Helena metro area has 172 sit-down restaurants on map listings as of September 2026. 47 of them (27%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 80 businesses with payroll classed as full-service restaurants in 2023, up 3.9% from 2019. Official counts list 11 one-person businesses without payroll.
How much do households in the Helena, MT metro area spend on food away from home?
About $155.1M a year, or $3,975 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 172 sit-down restaurants on map listings, it comes to $902K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 39,033 households in the Helena metro area and national spending patterns by income.
How does the Helena, MT metro area compare with the U.S. for sit-down restaurants?
The Helena metro area has 44.1 sit-down restaurants per 10,000 households, 28% below the U.S. rate of 61.3. Spending per restaurant is $902K, 36% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Helena metro area would have about 234, against 172 on map listings. There is one business with payroll in the industry for every 488 households, against one for every 500 across the U.S. The official count rose 3.9% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Helena, MT metro area growing?
Population estimates put the Helena metro area at 97,153 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 39,033 households. The median household income in the Helena metro area is $78,528 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Helena metro area scores 70 for sit-down restaurants (upper middle), #47 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Helena metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Helena metro area
Screening a site or an acquisition in the Helena metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.