Pets · Small-town market · Michigan
Pet stores in the Holland, MI area
How the Holland, MI area compares with other small-town markets and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #23 of 220 scored small-town markets
#1 of 12 scored small-town markets based in Michigan
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $40M
- On pets · $879 a household
- Spending per listing
- $3.6M
- 20% below the U.S.
- Listings per 10k households
- 2.4
- 20% above the U.S.
- Population, 2025
- 123,188
- +2.1% since 2020
See the pet stores around any address in the Holland area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 pet stores in the Holland area. None of them are chain locations, against 38% across the U.S. That comes to 2.4 for every 10,000 households, 20% above the U.S. rate of 2.0.
At $879 per household (3% below the U.S. average), households in the Holland area spend about $40M a year on pets. Spread across 11 pet stores, that is $3.6M per store, 20% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet and pet supplies stores in the Holland area: counts under 3 aren’t published.
Population estimates show the Holland area grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Holland area scores 74 (upper middle) on the Groundwork market score for pet stores, ranking #23 of 220 scored small-town markets and #1 of 12 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Holland area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Holland area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 1.8 | 2.0 |
| Spending per listing | $3.6M | $4.6M | $4.5M |
| Households per official establishment | n/a | 13,960 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −3.6% | −1.6% |
| Population growth, 2020–2025 | +2.1% | +0.6% | +3.1% |
| Spending per household on pets | $879 | $843 | $909 |
| Median household income | $83,283 | $72,875 | $80,734 |
| Groundwork market score | 74 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Holland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Holland area
- Population, 2025 estimate
- 123,188+2.1% since 2020
- Households
- 45,522
- Median age
- 41.4
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 147
- Median household income
- $83,283+32.3% vs. 2015–2019, before inflation
- Average household income
- $103,889
- Median home value
- $267,100
- Jobs located here
- 42,851
- Daytime population
- 107,584Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Holland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for pet stores, numbered among those based in Michigan (a market based in another state is listed without a number), with the Holland area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 74 | 11 | 2.4 | $3.6M | +2.1% | #23 of 220 |
| 2Adrian, MI | 58 | 10 | 2.6 | $3.1M | −1.6% | #70 of 220 |
| 3Marquette, MI | 48 | 7 | 2.5 | $3M | +2.3% | #111 of 220 |
| 4Sturgis, MI | 45 | 6 | 2.5 | $2.9M | +0.1% | #125 of 220 |
| 5Owosso, MI | 44 | 8 | 2.8 | $2.7M | −0.4% | #136 of 220 |
| Marinette, WI-MI | 44 | 8 | 2.7 | $2.7M | +0.3% | #137 of 220 |
| 6Mount Pleasant, MI | 41 | 6 | 2.4 | $2.9M | +0.3% | #152 of 220 |
| 7Cadillac, MI | 36 | 7 | 3.6 | $2.1M | +2.0% | #172 of 220 |
| 8Petoskey, MI | 34 | 6 | 3.9 | $2.2M | −1.0% | #175 of 220 |
| 9Hillsdale, MI | 29 | 7 | 3.9 | $1.9M | 0.0% | #186 of 220 |
Other business types in the Holland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses42
- Veterinarians60
- Pet grooming and boarding43
- Pet stores74
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Holland, MI area?
The Holland area has 11 pet stores on map listings as of September 2026. None of them are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in the Holland area: counts under 3 are left out.
How much do households in the Holland, MI area spend on pets?
About $40M a year, or $879 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 11 pet stores on map listings, it comes to $3.6M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 45,522 households in the Holland area and national spending patterns by income.
How does the Holland, MI area compare with the U.S. for pet stores?
The Holland area has 2.4 pet stores per 10,000 households, 20% above the U.S. rate of 2.0. Spending per store is $3.6M, 20% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Holland area would have about 9, against 11 on map listings.
How fast is the Holland, MI area growing?
Population estimates put the Holland area at 123,188 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 45,522 households. Median household income in the Holland area is $83,283, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Holland area scores 74 for pet stores (upper middle), #23 of 220 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Holland area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Holland area
Screening a site or an acquisition in the Holland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.