Food and drink · Small-town market · Michigan
Sit-down restaurants in the Holland, MI area
The sit-down restaurants in the Holland, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #15 of 538 scored small-town markets
#1 of 18 scored small-town markets based in Michigan
- Listings
- 168
- 39 chain locations (23%)
- Official establishments
- 76
- −5.0% since 2019
- Household spending a year
- $183.8M
- On food away from home · $4,038 a household
- Spending per listing
- $1.1M
- 65% above the U.S.
- Listings per 10k households
- 36.9
- 40% below the U.S.
- Population, 2025
- 123,188
- +2.1% since 2020
See the sit-down restaurants around any address in the Holland area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For sit-down restaurants, the Holland area has a Groundwork market score of 81 (high): #15 of 538 scored small-town markets and #1 of 18 scored small-town markets based in Michigan. That puts it in the top 10% of small-town markets for sit-down restaurants.
Households in the Holland area spend about $183.8M a year on food away from home, or $4,038 per household, in line with the U.S. average. Spread across 168 sit-down restaurants, that is $1.1M per restaurant, 65% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
There are 168 sit-down restaurants on map listings in the Holland area as of September 2026. Chain locations make up 23% of them, against 29% across the U.S. That comes to 36.9 for every 10,000 households, 40% below the U.S. rate of 61.3.
The official count of businesses with payroll classed as full-service restaurants in the Holland area was 76 in 2023, down 5.0% from 2019. That is one for every 599 households, against one for every 500 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $5M have gone to businesses classed as full-service restaurants in the Holland area. Population estimates put the population change in the Holland area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How the Holland area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Holland area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.9 | 47.1 | 61.3 |
| Spending per listing | $1.1M | $823K | $664K |
| Households per official establishment | 599 | 566 | 500 |
| Official establishment growth, 2019–2023 | −5.0% | −0.1% | +1.5% |
| Population growth, 2020–2025 | +2.1% | +0.6% | +3.1% |
| Spending per household on food away from home | $4,038 | $3,875 | $4,070 |
| Median household income | $83,283 | $72,875 | $80,734 |
| Groundwork market score | 81 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 76−5.0% over the period
- Employees, 2023
- 1,351
- Annual payroll, 2023
- $33.7M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 16839 chain locations
- Listings at the U.S. rate for this spending
- 277The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $5M
SBA-backed loans to businesses classed as full-service restaurants in the Holland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Holland area
- Population, 2025 estimate
- 123,188+2.1% since 2020
- Households
- 45,522
- Median age
- 41.4
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 147
- Median household income
- $83,283+32.3% vs. 2015–2019, before inflation
- Average household income
- $103,889
- Median home value
- $267,100
- Jobs located here
- 42,851
- Daytime population
- 107,584Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Holland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for sit-down restaurants, numbered among those based in Michigan, with the Holland area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 81 | 168 | 36.9 | $1.1M | +2.1% | #15 of 538 |
| 2Owosso, MI | 79 | 81 | 28.8 | $1.2M | −0.4% | #21 of 538 |
| 3Hillsdale, MI | 77 | 49 | 27.4 | $1.3M | 0.0% | #27 of 538 |
| 4Big Rapids, MI | 74 | 61 | 36.5 | $912K | +4.7% | #48 of 538 |
| 5Alma, MI | 71 | 42 | 28.4 | $1.2M | −1.1% | #63 of 538 |
| 6Coldwater, MI | 66 | 65 | 38.4 | $895K | +2.5% | #101 of 538 |
| 7Ludington, MI | 64 | 58 | 45.3 | $791K | 0.0% | #121 of 538 |
| 8Marquette, MI | 63 | 112 | 39.6 | $886K | +2.3% | #129 of 538 |
| 9Escanaba, MI | 63 | 61 | 38.2 | $885K | −0.8% | #130 of 538 |
| 10Adrian, MI | 62 | 152 | 39.1 | $937K | −1.6% | #141 of 538 |
Other business types in the Holland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes86
- Sit-down restaurants81
- Fast food and sandwich shops82
- Pizza79
- Coffee shops and cafes74
- Bakeries and dessert shops77
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Holland, MI area?
As of September 2026, map listings count 168 sit-down restaurants in the Holland area. 39 of them (23%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 76 businesses with payroll classed as full-service restaurants in 2023, down 5.0% from 2019. Another 14 one-person businesses have no payroll, by official counts.
How much do households in the Holland, MI area spend on food away from home?
About $183.8M a year, or $4,038 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 168 sit-down restaurants on map listings, it comes to $1.1M per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 45,522 households in the Holland area and national spending patterns by income.
How does the Holland, MI area compare with the U.S. for sit-down restaurants?
The Holland area has 36.9 sit-down restaurants per 10,000 households, 40% below the U.S. rate of 61.3. Spending per restaurant is $1.1M, 65% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Holland area would have about 277, against 168 on map listings. There is one business with payroll in the industry for every 599 households, against one for every 500 across the U.S. The official count fell 5.0% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Holland, MI area growing?
Population estimates put the Holland area at 123,188 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 45,522 households. Median household income in the Holland area is $83,283, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Holland area scores 81 for sit-down restaurants (high), #15 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Holland area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Holland area
Screening a site or an acquisition in the Holland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.