Beauty and personal care · County · California
Salons, barbers and spas in San Mateo County, CA
How San Mateo County, CA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,203 of 2,385 scored counties
#25 of 55 scored counties in California
- Listings
- 1,238
- 153 chain locations (12%)
- Official establishments
- 426
- +0.7% since 2019
- Household spending a year
- $374.8M
- On personal care products and services · $1,418 a household
- Spending per listing
- $303K
- 42% above the U.S.
- Listings per 10k households
- 46.8
- In line with the U.S.
- Population, 2025
- 743,568
- −2.5% since 2020
See the salons, barbers and spas around any address in San Mateo County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,418 per household (41% above the U.S. average), households in San Mateo County spend about $374.8M a year on personal care products and services. That works out to $303K per business, 42% above the U.S. figure of $213K.
San Mateo County has 1,238 salons, barbers and spas on map listings as of September 2026. Of those, 153 are chain locations, or 12%, against 15% across the U.S. That comes to 46.8 for every 10,000 households, in line with the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in San Mateo County was 426 in 2023, up 0.7% from 2019. That is one for every 621 households, against one for every 804 across the U.S. Official counts list 1,616 one-person businesses without payroll. Since fiscal 2022, 20 SBA-backed loans worth $4.9M have gone to businesses classed as personal care services in San Mateo County.
Population estimates show San Mateo County declined 2.5% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in San Mateo County is 49 (lower middle), #1,203 of 2,385 scored counties and #25 of 55 scored counties in California.
How San Mateo County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Mateo County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.8 | 51.4 | 47.2 |
| Spending per listing | $303K | $223K | $213K |
| Households per official establishment | 621 | 670 | 804 |
| Official establishment growth, 2019–2023 | +0.7% | +18.8% | +14.1% |
| Population growth, 2020–2025 | −2.5% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,418 | $1,149 | $1,005 |
| Median household income | $158,855 | $99,122 | $80,734 |
| Groundwork market score | 49 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 423 → 426+0.7% over the period
- Employees, 2023
- 1,887
- Annual payroll, 2023
- $63.1M
- One-person businesses, 2023
- 1,616Businesses with no payroll
- Map listings, September 2026
- 1,238153 chain locations
- Listings at the U.S. rate for this spending
- 1,762The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 20
- Amount
- $4.9M
SBA-backed loans to businesses classed as personal care services in San Mateo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Mateo County
- Population, 2025 estimate
- 743,568−2.5% since 2020
- Households
- 264,419
- Median age
- 41.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.9
- Land area
- 449 sq. mi.
- People per square mile
- 1,655
- Median household income
- $158,855+29.5% vs. 2015–2019, before inflation
- Average household income
- $231,822
- Median home value
- $1,559,600
- Jobs located here
- 425,111
- Daytime population
- 795,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Mateo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with San Mateo County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
| 25San Mateo County, CA | 49 | 1,238 | 46.8 | $303K | −2.5% | #1,203 of 2,385 |
Other business types in San Mateo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons56
- Barbershops81
- Nail salons50
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in San Mateo County, CA?
Map listings as of September 2026 show 1,238 salons, barbers and spas in San Mateo County. 153 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 426 businesses with payroll classed as personal care services in 2023, up 0.7% from 2019. Official counts also show 1,616 one-person businesses without payroll.
How much do households in San Mateo County, CA spend on personal care products and services?
About $374.8M a year, or $1,418 per household. That is 41% above the U.S. average (an index of 141, where 100 is the U.S. average). Spread across the 1,238 salons, barbers and spas on map listings, it comes to $303K per business. It is estimated from the incomes of the 264,419 households in San Mateo County and national spending patterns by income.
How does San Mateo County, CA compare with the U.S. for salons, barbers and spas?
San Mateo County has 46.8 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $303K, 42% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, San Mateo County would have about 1,762, against 1,238 on map listings. There is one business with payroll in the industry for every 621 households, against one for every 804 across the U.S. The official count rose 0.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is San Mateo County, CA growing?
Population estimates put San Mateo County at 743,568 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 264,419 households. The median household income in San Mateo County is $158,855 a year, 97% above the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Mateo County scores 49 for salons, barbers and spas (lower middle), #1,203 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Mateo County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in San Mateo County
Screening a site or an acquisition in San Mateo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.