Food and drink · County · California
Bakeries and dessert shops in San Mateo County, CA
Competitor counts, household spending and official business counts for bakeries and dessert shops in San Mateo County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,137 of 1,889 scored counties
#25 of 53 scored counties in California
- Listings
- 323
- 98 chain locations (30%)
- Official establishments
- 319
- All snack bars and retail bakeries · 0.0% since 2019
- Household spending a year
- $1.5B
- On food away from home · $5,708 a household
- Spending per listing
- $4.7M
- 13% above the U.S.
- Listings per 10k households
- 12.2
- 24% above the U.S.
- Population, 2025
- 743,568
- −2.5% since 2020
See the bakeries and dessert shops around any address in San Mateo County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in San Mateo County spend about $1.5B a year on food away from home, or $5,708 per household, 40% above the U.S. average. That works out to $4.7M per shop, 13% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 323 bakeries and dessert shops on map listings in San Mateo County as of September 2026. 98 of them (30%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 12.2, 24% above the U.S. rate of 9.8.
In 2023, official counts showed 319 businesses with payroll in San Mateo County classed as snack bars and retail bakeries, unchanged from 2019. That is one for every 829 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 24 one-person businesses have no payroll, by official counts. Since fiscal 2022, 14 SBA-backed loans worth $7.8M have gone to businesses classed as snack bars and retail bakeries in San Mateo County.
Between 2020 and 2025, the population of San Mateo County declined 2.5%, against +3.1% for the U.S. For bakeries and dessert shops, San Mateo County has a Groundwork market score of 44 (lower middle): #1,137 of 1,889 scored counties and #25 of 53 scored counties in California.
How San Mateo County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Mateo County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.2 | 11.7 | 9.8 |
| Spending per listing | $4.7M | $3.9M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 829 | 916 | 1,369 |
| Official establishment growth, 2019–2023 | 0.0% | +14.4% | +24.6% |
| Population growth, 2020–2025 | −2.5% | −0.4% | +3.1% |
| Spending per household on food away from home | $5,708 | $4,559 | $4,070 |
| Median household income | $158,855 | $99,122 | $80,734 |
| Groundwork market score | 44 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 319 → 319All snack bars and retail bakeries · 0.0% over the period
- Employees, 2023
- 4,383
- Annual payroll, 2023
- $119.2M
- One-person businesses, 2023
- 24All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 32398 chain locations
- Listings at the U.S. rate for this spending
- 364The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $7.8M
SBA-backed loans to businesses classed as snack bars and retail bakeries in San Mateo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in San Mateo County
- Population, 2025 estimate
- 743,568−2.5% since 2020
- Households
- 264,419
- Median age
- 41.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.9
- Land area
- 449 sq. mi.
- People per square mile
- 1,655
- Median household income
- $158,855+29.5% vs. 2015–2019, before inflation
- Average household income
- $231,822
- Median home value
- $1,559,600
- Jobs located here
- 425,111
- Daytime population
- 795,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Mateo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across California
Every California market ranked →The highest-scoring counties in California for bakeries and dessert shops, numbered among those based in California, with San Mateo County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 88 | 9 | 3.1 | $12.1M | +8.2% | #25 of 1,889 |
| 2Colusa County, CA | 63 | 5 | 6.7 | $5.6M | −0.1% | #446 of 1,889 |
| 3Placer County, CA | 63 | 156 | 9.9 | $5M | +8.9% | #452 of 1,889 |
| 4San Benito County, CA | 62 | 20 | 9.7 | $5M | +8.6% | #471 of 1,889 |
| 5Contra Costa County, CA | 61 | 336 | 8.1 | $6.4M | +0.3% | #493 of 1,889 |
| 6San Joaquin County, CA | 61 | 219 | 8.9 | $4.8M | +5.5% | #511 of 1,889 |
| 7Solano County, CA | 57 | 139 | 8.8 | $5.1M | +0.6% | #648 of 1,889 |
| 8Lake County, CA | 56 | 12 | 4.5 | $7.9M | −0.6% | #676 of 1,889 |
| 9Merced County, CA | 56 | 65 | 7.6 | $4.7M | +5.1% | #699 of 1,889 |
| 10Del Norte County, CA | 55 | 5 | 5.3 | $6.8M | −4.4% | #720 of 1,889 |
| 25San Mateo County, CA | 44 | 323 | 12.2 | $4.7M | −2.5% | #1,137 of 1,889 |
Other business types in San Mateo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes44
- Sit-down restaurants37
- Fast food and sandwich shops59
- Pizza59
- Coffee shops and cafes37
- Bakeries and dessert shops44
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in San Mateo County, CA?
As of September 2026, map listings count 323 bakeries and dessert shops in San Mateo County. 98 of them (30%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 319 businesses with payroll classed as snack bars and retail bakeries in 2023, unchanged from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 24 one-person businesses without payroll.
How much do households in San Mateo County, CA spend on food away from home?
About $1.5B a year, or $5,708 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 323 bakeries and dessert shops on map listings, it comes to $4.7M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 264,419 households in San Mateo County and national spending patterns by income.
How does San Mateo County, CA compare with the U.S. for bakeries and dessert shops?
San Mateo County has 12.2 bakeries and dessert shops per 10,000 households, 24% above the U.S. rate of 9.8. Spending per shop is $4.7M, 13% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, San Mateo County would have about 364, against 323 on map listings. There is one business with payroll in the industry for every 829 households, against one for every 1,369 across the U.S. The official count held level from 2019 to 2023, against +24.6% for the U.S.
How fast is San Mateo County, CA growing?
Population estimates put San Mateo County at 743,568 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 264,419 households. The median household income in San Mateo County is $158,855 a year, 97% above the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Mateo County scores 44 for bakeries and dessert shops (lower middle), #1,137 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Mateo County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in San Mateo County
Screening a site or an acquisition in San Mateo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.