Beauty and personal care · County · California
Salons, barbers and spas in Madera County, CA
Competitor counts, household spending and official business counts for salons, barbers and spas in Madera County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #154 of 2,385 scored counties
#3 of 55 scored counties in California
- Listings
- 148
- 23 chain locations (16%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $44.6M
- On personal care products and services · $984 a household
- Spending per listing
- $302K
- 42% above the U.S.
- Listings per 10k households
- 32.6
- 31% below the U.S.
- Population, 2025
- 167,927
- +7.4% since 2020
See the salons, barbers and spas around any address in Madera County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madera County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Madera County scores 76 (high) on the Groundwork market score for salons, barbers and spas, ranking #154 of 2,385 scored counties and #3 of 55 scored counties in California. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 148 salons, barbers and spas in Madera County. 23 of them (16%) are chain locations, against 15% across the U.S. That comes to 32.6 for every 10,000 households, 31% below the U.S. rate of 47.2.
Household spending on personal care products and services in Madera County comes to about $44.6M a year: $984 per household, 2% below the U.S. average. That is about $302K of household spending for each business on map listings, 42% above the U.S. figure of $213K.
Official counts show 23 businesses with payroll classed as personal care services in Madera County in 2023. That is one for every 1,973 households, against one for every 804 across the U.S. Population estimates put the population change in Madera County from 2020 to 2025 at +7.4%, faster than the U.S. (+3.1%).
How Madera County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madera County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.6 | 51.4 | 47.2 |
| Spending per listing | $302K | $223K | $213K |
| Households per official establishment | 1,973 | 670 | 804 |
| Official establishment growth, 2019–2023 | n/a | +18.8% | +14.1% |
| Population growth, 2020–2025 | +7.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $984 | $1,149 | $1,005 |
| Median household income | $76,627 | $99,122 | $80,734 |
| Groundwork market score | 76 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 23
- Employees, 2023
- 83
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 486Businesses with no payroll
- Map listings, September 2026
- 14823 chain locations
- Listings at the U.S. rate for this spending
- 210The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Madera County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madera County
- Population, 2025 estimate
- 167,927+7.4% since 2020
- Households
- 45,379
- Median age
- 35.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.2
- Land area
- 2,137 sq. mi.
- People per square mile
- 75
- Median household income
- $76,627+33.1% vs. 2015–2019, before inflation
- Average household income
- $100,809
- Median home value
- $393,200
- Jobs located here
- 52,879
- Daytime population
- 154,268Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madera County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Madera County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Madera County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
Other business types in Madera County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas76
- Hair salons89
- Barbershops52
- Nail salons64
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Madera County, CA?
Madera County has 148 salons, barbers and spas on map listings as of September 2026. 23 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 23 businesses with payroll classed as personal care services in 2023. Another 486 one-person businesses have no payroll, by official counts.
How much do households in Madera County, CA spend on personal care products and services?
About $44.6M a year, or $984 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 148 salons, barbers and spas on map listings, it comes to $302K per business. It is estimated from the incomes of the 45,379 households in Madera County and national spending patterns by income.
How does Madera County, CA compare with the U.S. for salons, barbers and spas?
Madera County has 32.6 salons, barbers and spas per 10,000 households, 31% below the U.S. rate of 47.2. Spending per business is $302K, 42% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Madera County would have about 210, against 148 on map listings. There is one business with payroll in the industry for every 1,973 households, against one for every 804 across the U.S.
How fast is Madera County, CA growing?
Population estimates put Madera County at 167,927 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 45,379 households. Median household income in Madera County is $76,627, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madera County scores 76 for salons, barbers and spas (high), #154 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madera County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Madera County
Screening a site or an acquisition in Madera County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madera County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.