Beauty and personal care · County · California
Salons, barbers and spas in San Benito County, CA
How San Benito County, CA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #391 of 2,385 scored counties
#10 of 55 scored counties in California
- Listings
- 87
- 14 chain locations (16%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $25.2M
- On personal care products and services · $1,227 a household
- Spending per listing
- $290K
- 36% above the U.S.
- Listings per 10k households
- 42.3
- 10% below the U.S.
- Population, 2025
- 70,082
- +8.6% since 2020
See the salons, barbers and spas around any address in San Benito County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in San Benito County comes to about $25.2M a year: $1,227 per household, 22% above the U.S. average. That is about $290K of household spending for each business on map listings, 36% above the U.S. figure of $213K.
There are 87 salons, barbers and spas on map listings in San Benito County as of September 2026. Of those, 14 are chain locations, or 16%, against 15% across the U.S. That is 42.3 per 10,000 households, 10% below the U.S. rate of 47.2.
In 2023, official counts showed 23 businesses with payroll in San Benito County classed as personal care services. That is one for every 894 households, against one for every 804 across the U.S. Another 213 one-person businesses have no payroll, by official counts.
Population estimates show San Benito County grew 8.6% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, San Benito County has a Groundwork market score of 67 (upper middle): #391 of 2,385 scored counties and #10 of 55 scored counties in California. That puts it in the top quarter of counties.
How San Benito County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Benito County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.3 | 51.4 | 47.2 |
| Spending per listing | $290K | $223K | $213K |
| Households per official establishment | 894 | 670 | 804 |
| Official establishment growth, 2019–2023 | n/a | +18.8% | +14.1% |
| Population growth, 2020–2025 | +8.6% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,227 | $1,149 | $1,005 |
| Median household income | $114,394 | $99,122 | $80,734 |
| Groundwork market score | 67 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 23
- Employees, 2023
- 103
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- 213Businesses with no payroll
- Map listings, September 2026
- 8714 chain locations
- Listings at the U.S. rate for this spending
- 119The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in San Benito County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Benito County
- Population, 2025 estimate
- 70,082+8.6% since 2020
- Households
- 20,561
- Median age
- 36.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.5
- Land area
- 1,389 sq. mi.
- People per square mile
- 48
- Median household income
- $114,394+31.6% vs. 2015–2019, before inflation
- Average household income
- $143,684
- Median home value
- $793,400
- Jobs located here
- 17,302
- Daytime population
- 57,797Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Benito County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with San Benito County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
Other business types in San Benito County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons71
- Barbershops89
- Nail salons67
- Spas and skin care84
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in San Benito County, CA?
As of September 2026, map listings count 87 salons, barbers and spas in San Benito County. 14 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 23 businesses with payroll classed as personal care services in 2023. Official counts list 213 one-person businesses without payroll.
How much do households in San Benito County, CA spend on personal care products and services?
About $25.2M a year, or $1,227 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 87 salons, barbers and spas on map listings, it comes to $290K per business. It is estimated from the incomes of the 20,561 households in San Benito County and national spending patterns by income.
How does San Benito County, CA compare with the U.S. for salons, barbers and spas?
San Benito County has 42.3 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $290K, 36% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, San Benito County would have about 119, against 87 on map listings. There is one business with payroll in the industry for every 894 households, against one for every 804 across the U.S.
How fast is San Benito County, CA growing?
Population estimates put San Benito County at 70,082 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 20,561 households. The median household income in San Benito County is $114,394 a year, 42% above the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Benito County scores 67 for salons, barbers and spas (upper middle), #391 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Benito County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in San Benito County
Screening a site or an acquisition in San Benito County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.