Clothing and laundry · County · California
Clothing and shoe stores in San Mateo County, CA
The clothing and shoe stores in San Mateo County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #926 of 2,087 scored counties
#16 of 53 scored counties in California
- Listings
- 424
- 230 chain locations (54%)
- Official establishments
- 191
- −15.9% since 2019
- Household spending a year
- $694.8M
- On clothing, shoes and related services · $2,628 a household
- Spending per listing
- $1.6M
- 29% above the U.S.
- Listings per 10k households
- 16.0
- In line with the U.S.
- Population, 2025
- 743,568
- −2.5% since 2020
See the clothing and shoe stores around any address in San Mateo County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 424 clothing and shoe stores in San Mateo County. Chain locations make up 54% of them, against 44% across the U.S. That is 16.0 per 10,000 households, in line with the U.S. rate of 16.2.
Households in San Mateo County spend about $694.8M a year on clothing, shoes and related services, or $2,628 per household, 28% above the U.S. average. That works out to $1.6M per store, 29% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 191 businesses with payroll classed as clothing and shoe stores in San Mateo County in 2023, down 15.9% from 2019. That is one for every 1,384 households, against one for every 1,273 across the U.S. Official counts list 362 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $3.4M have gone to businesses classed as clothing and shoe stores in San Mateo County.
Population estimates show San Mateo County declined 2.5% from 2020 to 2025, against +3.1% for the U.S. For clothing and shoe stores, San Mateo County has a Groundwork market score of 53 (upper middle): #926 of 2,087 scored counties and #16 of 53 scored counties in California.
How San Mateo County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Mateo County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.0 | 18.6 | 16.2 |
| Spending per listing | $1.6M | $1.1M | $1.3M |
| Households per official establishment | 1,384 | 1,121 | 1,273 |
| Official establishment growth, 2019–2023 | −15.9% | −11.1% | −12.2% |
| Population growth, 2020–2025 | −2.5% | −0.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,628 | $2,085 | $2,055 |
| Median household income | $158,855 | $99,122 | $80,734 |
| Groundwork market score | 53 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 227 → 191−15.9% over the period
- Employees, 2023
- 3,389
- Annual payroll, 2023
- $100M
- One-person businesses, 2023
- 362Businesses with no payroll
- Map listings, September 2026
- 424230 chain locations
- Listings at the U.S. rate for this spending
- 547The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $3.4M
SBA-backed loans to businesses classed as clothing and shoe stores in San Mateo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Mateo County
- Population, 2025 estimate
- 743,568−2.5% since 2020
- Households
- 264,419
- Median age
- 41.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.9
- Land area
- 449 sq. mi.
- People per square mile
- 1,655
- Median household income
- $158,855+29.5% vs. 2015–2019, before inflation
- Average household income
- $231,822
- Median home value
- $1,559,600
- Jobs located here
- 425,111
- Daytime population
- 795,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Mateo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across California
Every California market ranked →The highest-scoring counties in California for clothing and shoe stores, numbered among those based in California, with San Mateo County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Benito County, CA | 81 | 22 | 10.7 | $2.1M | +8.6% | #146 of 2,087 |
| 2Yuba County, CA | 79 | 8 | 2.8 | $6.2M | +8.2% | #165 of 2,087 |
| 3Yolo County, CA | 77 | 58 | 7.6 | $2.6M | +3.1% | #193 of 2,087 |
| 4El Dorado County, CA | 73 | 60 | 7.9 | $2.8M | +0.6% | #282 of 2,087 |
| 5Calaveras County, CA | 72 | 15 | 8.1 | $2.3M | +2.8% | #324 of 2,087 |
| 6Madera County, CA | 66 | 43 | 9.5 | $1.9M | +7.4% | #495 of 2,087 |
| 7San Joaquin County, CA | 66 | 272 | 11.1 | $1.8M | +5.5% | #499 of 2,087 |
| 8Amador County, CA | 66 | 19 | 11.8 | $1.6M | +3.2% | #509 of 2,087 |
| 9Contra Costa County, CA | 65 | 465 | 11.2 | $2.1M | +0.3% | #518 of 2,087 |
| 10Tehama County, CA | 63 | 14 | 5.6 | $2.9M | −1.7% | #562 of 2,087 |
| 16San Mateo County, CA | 53 | 424 | 16.0 | $1.6M | −2.5% | #926 of 2,087 |
Other business types in San Mateo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry44
- Clothing and shoe stores53
- Laundromats47
- Dry cleaners32
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in San Mateo County, CA?
San Mateo County has 424 clothing and shoe stores on map listings as of September 2026. 230 of them (54%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 191 businesses with payroll classed as clothing and shoe stores in 2023, down 15.9% from 2019. Official counts also show 362 one-person businesses without payroll.
How much do households in San Mateo County, CA spend on clothing, shoes and related services?
About $694.8M a year, or $2,628 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 424 clothing and shoe stores on map listings, it comes to $1.6M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 264,419 households in San Mateo County and national spending patterns by income.
How does San Mateo County, CA compare with the U.S. for clothing and shoe stores?
San Mateo County has 16.0 clothing and shoe stores per 10,000 households, in line with the U.S. rate of 16.2. Spending per store is $1.6M, 29% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, San Mateo County would have about 547, against 424 on map listings. There is one business with payroll in the industry for every 1,384 households, against one for every 1,273 across the U.S. The official count fell 15.9% from 2019 to 2023, against −12.2% for the U.S.
How fast is San Mateo County, CA growing?
Population estimates put San Mateo County at 743,568 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 264,419 households. The median household income in San Mateo County is $158,855 a year, 97% above the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Mateo County scores 53 for clothing and shoe stores (upper middle), #926 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Mateo County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in San Mateo County
Screening a site or an acquisition in San Mateo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.