Beauty and personal care · County · California
Salons, barbers and spas in Napa County, CA
Competitor counts, household spending and official business counts for salons, barbers and spas in Napa County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,951 of 2,385 scored counties
#52 of 55 scored counties in California
- Listings
- 287
- 47 chain locations (16%)
- Official establishments
- 69
- −4.2% since 2019
- Household spending a year
- $60.7M
- On personal care products and services · $1,220 a household
- Spending per listing
- $212K
- In line with the U.S.
- Listings per 10k households
- 57.7
- 22% above the U.S.
- Population, 2025
- 132,949
- −3.3% since 2020
See the salons, barbers and spas around any address in Napa County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Napa County has a Groundwork market score of 35 (lower middle): #1,951 of 2,385 scored counties and #52 of 55 scored counties in California. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 287 salons, barbers and spas in Napa County. 47 of them (16%) are chain locations, against 15% across the U.S. That comes to 57.7 for every 10,000 households, 22% above the U.S. rate of 47.2.
Household spending on personal care products and services in Napa County comes to about $60.7M a year: $1,220 per household, 21% above the U.S. average. That is about $212K of household spending for each business on map listings, in line with the U.S. figure of $213K.
Official counts show 69 businesses with payroll classed as personal care services in Napa County in 2023, down 4.2% from 2019. That is one for every 721 households, against one for every 804 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $210K have gone to businesses classed as personal care services in Napa County. Population estimates show Napa County declined 3.3% from 2020 to 2025, against +3.1% for the U.S.
How Napa County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Napa County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.7 | 51.4 | 47.2 |
| Spending per listing | $212K | $223K | $213K |
| Households per official establishment | 721 | 670 | 804 |
| Official establishment growth, 2019–2023 | −4.2% | +18.8% | +14.1% |
| Population growth, 2020–2025 | −3.3% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,220 | $1,149 | $1,005 |
| Median household income | $111,471 | $99,122 | $80,734 |
| Groundwork market score | 35 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 72 → 69−4.2% over the period
- Employees, 2023
- 367
- Annual payroll, 2023
- $10.1M
- One-person businesses, 2023
- 499Businesses with no payroll
- Map listings, September 2026
- 28747 chain locations
- Listings at the U.S. rate for this spending
- 285The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $210K
SBA-backed loans to businesses classed as personal care services in Napa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Napa County
- Population, 2025 estimate
- 132,949−3.3% since 2020
- Households
- 49,763
- Median age
- 43.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 752 sq. mi.
- People per square mile
- 179
- Median household income
- $111,471+25.8% vs. 2015–2019, before inflation
- Average household income
- $161,760
- Median home value
- $869,500
- Jobs located here
- 76,014
- Daytime population
- 143,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Napa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Napa County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
| 52Napa County, CA | 35 | 287 | 57.7 | $212K | −3.3% | #1,951 of 2,385 |
Other business types in Napa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons63
- Barbershops64
- Nail salons34
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Napa County, CA?
There are 287 salons, barbers and spas on map listings in Napa County as of September 2026. 47 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 69 businesses with payroll classed as personal care services in 2023, down 4.2% from 2019. Official counts also show 499 one-person businesses without payroll.
How much do households in Napa County, CA spend on personal care products and services?
About $60.7M a year, or $1,220 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 287 salons, barbers and spas on map listings, it comes to $212K per business. It is estimated from the incomes of the 49,763 households in Napa County and national spending patterns by income.
How does Napa County, CA compare with the U.S. for salons, barbers and spas?
Napa County has 57.7 salons, barbers and spas per 10,000 households, 22% above the U.S. rate of 47.2. Spending per business is $212K, in line with the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Napa County would have about 285, against 287 on map listings. There is one business with payroll in the industry for every 721 households, against one for every 804 across the U.S. The official count fell 4.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is Napa County, CA growing?
Population estimates put Napa County at 132,949 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 49,763 households. Median household income in Napa County is $111,471, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Napa County scores 35 for salons, barbers and spas (lower middle), #1,951 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Napa County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Napa County
Screening a site or an acquisition in Napa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.