Beauty and personal care · County · California
Nail salons in Napa County, CA
The nail salons in Napa County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,063 of 1,328 scored counties
#44 of 46 scored counties in California
- Listings
- 41
- 17 chain locations (41%)
- Official establishments
- 26
- −3.7% since 2019
- Household spending a year
- $60.7M
- On personal care products and services · $1,220 a household
- Spending per listing
- $1.5M
- 11% below the U.S.
- Listings per 10k households
- 8.2
- 37% above the U.S.
- Population, 2025
- 132,949
- −3.3% since 2020
See the nail salons around any address in Napa County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Napa County is 34 (lower middle), #1,063 of 1,328 scored counties and #44 of 46 scored counties in California. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Napa County comes to about $60.7M a year: $1,220 per household, 21% above the U.S. average. That works out to $1.5M per salon, 11% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Napa County has 41 nail salons on map listings as of September 2026. Chain locations make up 41% of them, against 27% across the U.S. That comes to 8.2 for every 10,000 households, 37% above the U.S. rate of 6.0.
In 2023, official counts showed 26 businesses with payroll in Napa County classed as nail salons, down 3.7% from 2019. That is one for every 1,914 households, against one for every 3,754 across the U.S. Population estimates put the population change in Napa County from 2020 to 2025 at −3.3%, against +3.1% for the U.S.
How Napa County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Napa County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 6.9 | 6.0 |
| Spending per listing | $1.5M | $1.7M | $1.7M |
| Households per official establishment | 1,914 | 2,007 | 3,754 |
| Official establishment growth, 2019–2023 | −3.7% | +27.0% | +23.2% |
| Population growth, 2020–2025 | −3.3% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,220 | $1,149 | $1,005 |
| Median household income | $111,471 | $99,122 | $80,734 |
| Groundwork market score | 34 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 26−3.7% over the period
- Employees, 2023
- 129
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- 29Businesses with no payroll
- Map listings, September 2026
- 4117 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Napa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Napa County
- Population, 2025 estimate
- 132,949−3.3% since 2020
- Households
- 49,763
- Median age
- 43.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 752 sq. mi.
- People per square mile
- 179
- Median household income
- $111,471+25.8% vs. 2015–2019, before inflation
- Average household income
- $161,760
- Median home value
- $869,500
- Jobs located here
- 76,014
- Daytime population
- 143,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Napa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across California
Every California market ranked →The highest-scoring counties in California for nail salons, numbered among those based in California, with Napa County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 86 | 6 | 2.1 | $4.6M | +8.2% | #15 of 1,328 |
| 2Merced County, CA | 69 | 33 | 3.8 | $2.4M | +5.1% | #174 of 1,328 |
| 3San Benito County, CA | 67 | 10 | 4.9 | $2.5M | +8.6% | #209 of 1,328 |
| 4Calaveras County, CA | 67 | 9 | 4.9 | $2.1M | +2.8% | #218 of 1,328 |
| 5Tuolumne County, CA | 65 | 5 | 2.2 | $4.5M | −4.0% | #256 of 1,328 |
| 6Nevada County, CA | 64 | 15 | 3.5 | $3.1M | −0.4% | #284 of 1,328 |
| 7Madera County, CA | 64 | 21 | 4.6 | $2.1M | +7.4% | #301 of 1,328 |
| 8Humboldt County, CA | 63 | 15 | 2.7 | $3.3M | −3.4% | #313 of 1,328 |
| 9Imperial County, CA | 62 | 19 | 3.8 | $2.3M | +1.1% | #343 of 1,328 |
| 10Santa Cruz County, CA | 61 | 35 | 3.6 | $3.4M | −4.7% | #358 of 1,328 |
| 44Napa County, CA | 34 | 41 | 8.2 | $1.5M | −3.3% | #1,063 of 1,328 |
Other business types in Napa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons63
- Barbershops64
- Nail salons34
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Napa County, CA?
Map listings as of September 2026 show 41 nail salons in Napa County. 17 of them (41%) are chain locations. The listings count nail salons. Official counts show 26 businesses with payroll classed as nail salons in 2023, down 3.7% from 2019. Another 29 one-person businesses have no payroll, by official counts.
How much do households in Napa County, CA spend on personal care products and services?
About $60.7M a year, or $1,220 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 41 nail salons on map listings, it comes to $1.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 49,763 households in Napa County and national spending patterns by income.
How does Napa County, CA compare with the U.S. for nail salons?
Napa County has 8.2 nail salons per 10,000 households, 37% above the U.S. rate of 6.0. Spending per salon is $1.5M, 11% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Napa County would have about 36, against 41 on map listings. There is one business with payroll in the industry for every 1,914 households, against one for every 3,754 across the U.S. The official count fell 3.7% from 2019 to 2023, against +23.2% for the U.S.
How fast is Napa County, CA growing?
Population estimates put Napa County at 132,949 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 49,763 households. Median household income in Napa County is $111,471, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Napa County scores 34 for nail salons (lower middle), #1,063 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Napa County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Napa County
Screening a site or an acquisition in Napa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.