Food and drink · County · California
Sit-down restaurants in Napa County, CA
How Napa County, CA compares with other counties and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #2,046 of 2,405 scored counties
#46 of 55 scored counties in California
- Listings
- 426
- 71 chain locations (17%)
- Official establishments
- 145
- +2.8% since 2019
- Household spending a year
- $242M
- On food away from home · $4,863 a household
- Spending per listing
- $568K
- 14% below the U.S.
- Listings per 10k households
- 85.6
- 40% above the U.S.
- Population, 2025
- 132,949
- −3.3% since 2020
See the sit-down restaurants around any address in Napa County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For sit-down restaurants, Napa County has a Groundwork market score of 30 (lower middle): #2,046 of 2,405 scored counties and #46 of 55 scored counties in California. That puts it in the bottom quarter of counties.
Household spending on food away from home in Napa County comes to about $242M a year: $4,863 per household, 19% above the U.S. average. That is about $568K of household spending for each restaurant on map listings, 14% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
Napa County has 426 sit-down restaurants on map listings as of September 2026. Chain locations make up 17% of them, against 29% across the U.S. That comes to 85.6 for every 10,000 households, 40% above the U.S. rate of 61.3.
Official counts show 145 businesses with payroll classed as full-service restaurants in Napa County in 2023, up 2.8% from 2019. That is one for every 343 households, against one for every 500 across the U.S. Since fiscal 2022, 16 SBA-backed loans worth $7.5M have gone to businesses classed as full-service restaurants in Napa County. Between 2020 and 2025, the population of Napa County declined 3.3%, against +3.1% for the U.S.
How Napa County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Napa County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 85.6 | 73.9 | 61.3 |
| Spending per listing | $568K | $617K | $664K |
| Households per official establishment | 343 | 432 | 500 |
| Official establishment growth, 2019–2023 | +2.8% | −1.9% | +1.5% |
| Population growth, 2020–2025 | −3.3% | −0.4% | +3.1% |
| Spending per household on food away from home | $4,863 | $4,559 | $4,070 |
| Median household income | $111,471 | $99,122 | $80,734 |
| Groundwork market score | 30 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 141 → 145+2.8% over the period
- Employees, 2023
- 4,794
- Annual payroll, 2023
- $210.7M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 42671 chain locations
- Listings at the U.S. rate for this spending
- 365The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 16
- Amount
- $7.5M
SBA-backed loans to businesses classed as full-service restaurants in Napa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Napa County
- Population, 2025 estimate
- 132,949−3.3% since 2020
- Households
- 49,763
- Median age
- 43.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 752 sq. mi.
- People per square mile
- 179
- Median household income
- $111,471+25.8% vs. 2015–2019, before inflation
- Average household income
- $161,760
- Median home value
- $869,500
- Jobs located here
- 76,014
- Daytime population
- 143,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Napa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across California
Every California market ranked →The highest-scoring counties in California for sit-down restaurants, numbered among those based in California, with Napa County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 86 | 101 | 35.3 | $1.1M | +8.2% | #55 of 2,405 |
| 2San Benito County, CA | 72 | 113 | 55.0 | $891K | +8.6% | #326 of 2,405 |
| 3San Joaquin County, CA | 69 | 1,321 | 53.9 | $797K | +5.5% | #413 of 2,405 |
| 4Riverside County, CA | 64 | 4,476 | 57.7 | $748K | +5.0% | #582 of 2,405 |
| 5Madera County, CA | 64 | 247 | 54.4 | $705K | +7.4% | #590 of 2,405 |
| 6Merced County, CA | 63 | 406 | 47.2 | $750K | +5.1% | #636 of 2,405 |
| 7Contra Costa County, CA | 62 | 2,368 | 57.1 | $906K | +0.3% | #652 of 2,405 |
| 8Placer County, CA | 60 | 1,057 | 66.9 | $734K | +8.9% | #758 of 2,405 |
| 9Solano County, CA | 59 | 871 | 55.3 | $816K | +0.6% | #777 of 2,405 |
| 10Lassen County, CA | 58 | 33 | 35.7 | $980K | −13.1% | #800 of 2,405 |
| 46Napa County, CA | 30 | 426 | 85.6 | $568K | −3.3% | #2,046 of 2,405 |
Other business types in Napa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes23
- Sit-down restaurants30
- Fast food and sandwich shops65
- Pizza68
- Coffee shops and cafes35
- Bakeries and dessert shops32
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Napa County, CA?
Map listings as of September 2026 show 426 sit-down restaurants in Napa County. 71 of them (17%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 145 businesses with payroll classed as full-service restaurants in 2023, up 2.8% from 2019. Official counts also show 24 one-person businesses without payroll.
How much do households in Napa County, CA spend on food away from home?
About $242M a year, or $4,863 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 426 sit-down restaurants on map listings, it comes to $568K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 49,763 households in Napa County and national spending patterns by income.
How does Napa County, CA compare with the U.S. for sit-down restaurants?
Napa County has 85.6 sit-down restaurants per 10,000 households, 40% above the U.S. rate of 61.3. Spending per restaurant is $568K, 14% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Napa County would have about 365, against 426 on map listings. There is one business with payroll in the industry for every 343 households, against one for every 500 across the U.S. The official count rose 2.8% from 2019 to 2023, against +1.5% for the U.S.
How fast is Napa County, CA growing?
Population estimates put Napa County at 132,949 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 49,763 households. Median household income in Napa County is $111,471, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Napa County scores 30 for sit-down restaurants (lower middle), #2,046 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Napa County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Napa County
Screening a site or an acquisition in Napa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.