Beauty and personal care · Small-town market · Arkansas
Salons, barbers and spas in the Forrest City, AR area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Forrest City, AR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #404 of 538 scored small-town markets
#5 of 14 scored small-town markets based in Arkansas
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.2M
- On personal care products and services · $671 a household
- Spending per listing
- $290K
- 36% above the U.S.
- Listings per 10k households
- 23.1
- 51% below the U.S.
- Population, 2025
- 21,800
- −5.3% since 2020
See the salons, barbers and spas around any address in the Forrest City area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Forrest City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Forrest City area spend about $5.2M a year on personal care products and services, or $671 per household, 33% below the U.S. average. That works out to $290K per business, 36% above the U.S. figure of $213K.
There are 18 salons, barbers and spas on map listings in the Forrest City area as of September 2026. One of them (6%) is a chain location, against 15% across the U.S. That comes to 23.1 for every 10,000 households, 51% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in the Forrest City area, since they leave out counts under 3. Official counts list 184 one-person businesses without payroll.
Population estimates show the Forrest City area declined 5.3% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, the Forrest City area has a Groundwork market score of 38 (lower middle): #404 of 538 scored small-town markets and #5 of 14 scored small-town markets based in Arkansas.
How the Forrest City area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Forrest City area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.1 | 44.0 | 47.2 |
| Spending per listing | $290K | $185K | $213K |
| Households per official establishment | n/a | 1,434 | 804 |
| Official establishment growth, 2019–2023 | n/a | +26.7% | +14.1% |
| Population growth, 2020–2025 | −5.3% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $671 | $815 | $1,005 |
| Median household income | $42,574 | $60,773 | $80,734 |
| Groundwork market score | 38 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 184Businesses with no payroll
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Forrest City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Forrest City area
- Population, 2025 estimate
- 21,800−5.3% since 2020
- Households
- 7,783
- Median age
- 39.9
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.7
- Land area
- 635 sq. mi.
- People per square mile
- 35
- Median household income
- $42,574+20.4% vs. 2015–2019, before inflation
- Average household income
- $58,099
- Median home value
- $90,900
- Jobs located here
- 6,530
- Daytime population
- 21,343Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Forrest City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Forrest City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for salons, barbers and spas, numbered among those based in Arkansas, with the Forrest City area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harrison, AR | 52 | 71 | 38.3 | $199K | +2.4% | #250 of 538 |
| 2Malvern, AR | 49 | 45 | 36.6 | $207K | +1.1% | #290 of 538 |
| 3Russellville, AR | 47 | 124 | 38.0 | $206K | +1.6% | #316 of 538 |
| 4Paragould, AR | 47 | 68 | 37.8 | $205K | +3.4% | #317 of 538 |
| 5Forrest City, AR | 38 | 18 | 23.1 | $290K | −5.3% | #404 of 538 |
| 6Searcy, AR | 36 | 133 | 44.9 | $170K | +4.2% | #437 of 538 |
| 7Mountain Home, AR | 35 | 72 | 37.2 | $198K | +3.1% | #441 of 538 |
| 8Batesville, AR | 35 | 68 | 46.5 | $167K | +2.2% | #449 of 538 |
| 9Blytheville, AR | 24 | 54 | 34.9 | $219K | −6.7% | #508 of 538 |
| 10Pine Bluff, AR | 24 | 115 | 42.7 | $173K | −5.6% | #510 of 538 |
Other business types in the Forrest City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons47
- Barbershops
- Nail salons
- Spas and skin care21
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Forrest City, AR area?
As of September 2026, map listings count 18 salons, barbers and spas in the Forrest City area. One of them (6%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Forrest City area: counts under 3 are left out. Official counts also show 184 one-person businesses without payroll.
How much do households in the Forrest City, AR area spend on personal care products and services?
About $5.2M a year, or $671 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 18 salons, barbers and spas on map listings, it comes to $290K per business. It is estimated from the incomes of the 7,783 households in the Forrest City area and national spending patterns by income.
How does the Forrest City, AR area compare with the U.S. for salons, barbers and spas?
The Forrest City area has 23.1 salons, barbers and spas per 10,000 households, 51% below the U.S. rate of 47.2. Spending per business is $290K, 36% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Forrest City area would have about 25, against 18 on map listings.
How fast is the Forrest City, AR area growing?
Population estimates put the Forrest City area at 21,800 people in 2025, down 5.3% since 2020, against +3.1% for the U.S. It has 7,783 households. The median household income in the Forrest City area is $42,574 a year, 47% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Forrest City area scores 38 for salons, barbers and spas (lower middle), #404 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Forrest City area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Forrest City area
Screening a site or an acquisition in the Forrest City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Forrest City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.