Groundwork

Fitness and classes · Metro area · Alabama

Gyms in the Decatur, AL metro area

Competitor counts, household spending and official business counts for gyms in the Decatur, AL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #185 of 387 scored metro areas
#2 of 12 scored metro areas based in Alabama

Listings
38
7 chain locations (18%)
Official establishments
10
All fitness and recreational sports centers
Household spending a year
$41.7M
On memberships, classes and admissions · $666 a household
Spending per listing
$1.1M
16% below the U.S.
Listings per 10k households
6.1
20% below the U.S.
Population, 2025
160,326
+2.5% since 2020

See the gyms around any address in the Decatur metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 38 gyms in the Decatur metro area. Of those, 7 are chain locations, or 18%, against 28% across the U.S. Per 10,000 households, that is 6.1, 20% below the U.S. rate of 7.6.

Households in the Decatur metro area spend about $41.7M a year on memberships, classes and admissions, or $666 per household, 32% below the U.S. average. Spread across 38 gyms, that is $1.1M per gym, 16% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in the Decatur metro area in 2023. That is one for every 6,267 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $780K has gone to businesses classed as fitness and recreational sports centers in the Decatur metro area.

Population estimates show the Decatur metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms in the Decatur metro area is 51 (upper middle), #185 of 387 scored metro areas and #2 of 12 scored metro areas based in Alabama.

How the Decatur metro area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Decatur, AL metro area compared with Alabama and the U.S.
MeasureDecatur metro areaAlabamaU.S.
Listings per 10k households6.17.07.6
Spending per listing$1.1M$936K$1.3M
Households per official establishment (all fitness and recreational sports centers)6,2674,0353,109
Official establishment growth, 2019–2023n/a+10.7%+5.8%
Population growth, 2020–2025+2.5%+3.2%+3.1%
Spending per household on memberships, classes and admissions$666$656$983
Median household income$68,116$63,999$80,734
Groundwork market score5139

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10All fitness and recreational sports centers
Employees, 2023
94
Annual payroll, 2023
$1.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
387 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$780K

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Decatur metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Decatur metro area

Population, 2025 estimate
160,326+2.5% since 2020
Households
62,667
Median age
41.4
Homes lived in by their owners
75%
Vehicles per household
2.1
Land area
1,270 sq. mi.
People per square mile
124
Median household income
$68,116+35.1% vs. 2015–2019, before inflation
Average household income
$87,472
Median home value
$202,500
Jobs located here
58,542
Daytime population
149,857Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Decatur metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Alabama for gyms, numbered among those based in Alabama, with the Decatur metro area marked.

Top metro areas in Alabama

Metro areas in Alabama ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Huntsville, AL521547.5$1.1M+12.5%#172 of 387
2Decatur, AL51386.1$1.1M+2.5%#185 of 387
3Tuscaloosa, AL50565.3$1.2M+2.9%#192 of 387
4Auburn-Opelika, AL41476.1$1.1M+7.1%#272 of 387
5Daphne-Fairhope-Foley, AL4110710.9$703K+14.8%#276 of 387
6Gadsden, AL36205.1$1M+0.4%#315 of 387
7Dothan, AL36386.2$933K+3.4%#317 of 387
8Anniston-Oxford, AL32286.2$859K−0.3%#342 of 387
9Florence-Muscle Shoals, AL32497.7$783K+3.5%#343 of 387
10Birmingham, AL303738.0$918K+1.4%#348 of 387

Other business types in the Decatur metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Decatur, AL metro area?

There are 38 gyms on map listings in the Decatur metro area as of September 2026. 7 of them (18%) are chain locations. The listings count gyms and fitness centers. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in the Decatur, AL metro area spend on memberships, classes and admissions?

About $41.7M a year, or $666 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 38 gyms on map listings, it comes to $1.1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 62,667 households in the Decatur metro area and national spending patterns by income.

How does the Decatur, AL metro area compare with the U.S. for gyms?

The Decatur metro area has 6.1 gyms per 10,000 households, 20% below the U.S. rate of 7.6. Spending per gym is $1.1M, 16% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Decatur metro area would have about 32, against 38 on map listings. There is one business with payroll in the industry for every 6,267 households, against one for every 3,109 across the U.S.

How fast is the Decatur, AL metro area growing?

Population estimates put the Decatur metro area at 160,326 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 62,667 households. The median household income in the Decatur metro area is $68,116 a year, 16% below the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur metro area scores 51 for gyms (upper middle), #185 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Decatur metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Decatur metro area

Screening a site or an acquisition in the Decatur metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.