Groundwork

Food and drink · County · Oregon

Restaurants and cafes in Morrow County, OR

How Morrow County, OR compares with other counties and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #1,548 of 2,405 scored counties
#10 of 29 scored counties in Oregon

Listings
47
9 chain locations (19%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$15.6M
On food away from home · $3,598 a household
Spending per listing
$331K
11% below the U.S.
Listings per 10k households
108.6
In line with the U.S.
Population, 2025
12,602
+3.1% since 2020

See the restaurants and cafes around any address in Morrow County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Morrow County comes to about $15.6M a year: $3,598 per household, 12% below the U.S. average. Spread across 47 restaurants and cafes, that is $331K per restaurant, 11% below the U.S. figure of $371K.

There are 47 restaurants and cafes on map listings in Morrow County as of September 2026. 9 of them (19%) are chain locations, against 34% across the U.S. That comes to 108.6 for every 10,000 households, in line with the U.S. rate of 109.8.

In 2023, official counts showed 19 businesses with payroll in Morrow County classed as restaurants and other eating places. That is one for every 228 households, against one for every 209 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.7M has gone to businesses classed as restaurants and other eating places in Morrow County.

Population estimates show Morrow County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in Morrow County is 42 (lower middle), #1,548 of 2,405 scored counties and #10 of 29 scored counties in Oregon.

How Morrow County compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Morrow County, OR compared with Oregon and the U.S.
MeasureMorrow CountyOregonU.S.
Listings per 10k households108.6130.4109.8
Spending per listing$331K$312K$371K
Households per official establishment228184209
Official establishment growth, 2019–2023n/a+2.8%+6.0%
Population growth, 2020–2025+3.1%+0.7%+3.1%
Spending per household on food away from home$3,598$4,070$4,070
Median household income$75,448$83,011$80,734
Groundwork market score4222

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 19
Employees, 2023
138
Annual payroll, 2023
$2.9M
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
479 chain locations
Listings at the U.S. rate for this spending
42The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.7M

SBA-backed loans to businesses classed as restaurants and other eating places in Morrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morrow County

Population, 2025 estimate
12,602+3.1% since 2020
Households
4,326
Median age
36.7
Homes lived in by their owners
72%
Vehicles per household
2.4
Land area
2,031 sq. mi.
People per square mile
6
Median household income
$75,448+39.0% vs. 2015–2019, before inflation
Average household income
$89,689
Median home value
$240,400
Jobs located here
6,068
Daytime population
12,973Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morrow County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Oregon

Every Oregon market ranked →

The highest-scoring counties in Oregon for restaurants and cafes, numbered among those based in Oregon, with Morrow County marked.

Top counties in Oregon

Counties in Oregon ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Crook County, OR808982.5$479K+10.6%#143 of 2,405
2Columbia County, OR7216578.8$504K+2.6%#341 of 2,405
3Polk County, OR61342103.7$394K+2.3%#730 of 2,405
4Washington County, OR602,425103.0$457K+1.8%#754 of 2,405
5Clackamas County, OR591,61298.4$468K+0.9%#788 of 2,405
6Linn County, OR5744888.3$413K+3.0%#878 of 2,405
7Jefferson County, OR5199112.3$333K+4.7%#1,165 of 2,405
8Benton County, OR50427110.8$358K+4.4%#1,199 of 2,405
9Deschutes County, OR431,212142.7$304K+6.8%#1,514 of 2,405
10Morrow County, OR4247108.6$331K+3.1%#1,548 of 2,405

Other business types in Morrow County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Morrow County, OR?

As of September 2026, map listings count 47 restaurants and cafes in Morrow County. 9 of them (19%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 19 businesses with payroll classed as restaurants and other eating places in 2023.

How much do households in Morrow County, OR spend on food away from home?

About $15.6M a year, or $3,598 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 47 restaurants and cafes on map listings, it comes to $331K per restaurant. It is estimated from the incomes of the 4,326 households in Morrow County and national spending patterns by income.

How does Morrow County, OR compare with the U.S. for restaurants and cafes?

Morrow County has 108.6 restaurants and cafes per 10,000 households, in line with the U.S. rate of 109.8. Spending per restaurant is $331K, 11% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Morrow County would have about 42, against 47 on map listings. There is one business with payroll in the industry for every 228 households, against one for every 209 across the U.S.

How fast is Morrow County, OR growing?

Population estimates put Morrow County at 12,602 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 4,326 households. Median household income in Morrow County is $75,448, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrow County scores 42 for restaurants and cafes (lower middle), #1,548 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morrow County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Morrow County

Screening a site or an acquisition in Morrow County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.