Food and drink · Small-town market · Oklahoma
Restaurants and cafes in the Ada, OK area
The restaurants and cafes in the Ada, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #190 of 538 scored small-town markets
#2 of 17 scored small-town markets based in Oklahoma
- Listings
- 133
- 55 chain locations (41%)
- Official establishments
- 59
- −6.3% since 2019
- Household spending a year
- $50.9M
- On food away from home · $3,364 a household
- Spending per listing
- $383K
- 3% above the U.S.
- Listings per 10k households
- 87.9
- 20% below the U.S.
- Population, 2025
- 38,528
- +1.2% since 2020
See the restaurants and cafes around any address in the Ada area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ada area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Ada area comes to about $50.9M a year: $3,364 per household, 17% below the U.S. average. That works out to $383K per restaurant, 3% above the U.S. figure of $371K.
The Ada area has 133 restaurants and cafes on map listings as of September 2026. 55 of them (41%) are chain locations, against 34% across the U.S. Per 10,000 households, that is 87.9, 20% below the U.S. rate of 109.8.
In 2023, official counts showed 59 businesses with payroll in the Ada area classed as restaurants and other eating places, down 6.3% from 2019. That is one for every 257 households, against one for every 209 across the U.S. Official counts also show 9 one-person businesses without payroll.
Population estimates show the Ada area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Ada area scores 57 (upper middle) on the Groundwork market score for restaurants and cafes, ranking #190 of 538 scored small-town markets and #2 of 17 scored small-town markets based in Oklahoma.
How the Ada area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ada area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 87.9 | 107.6 | 109.8 |
| Spending per listing | $383K | $327K | $371K |
| Households per official establishment | 257 | 227 | 209 |
| Official establishment growth, 2019–2023 | −6.3% | +5.3% | +6.0% |
| Population growth, 2020–2025 | +1.2% | +4.0% | +3.1% |
| Spending per household on food away from home | $3,364 | $3,519 | $4,070 |
| Median household income | $63,017 | $65,039 | $80,734 |
| Groundwork market score | 57 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 59−6.3% over the period
- Employees, 2023
- 1,179
- Annual payroll, 2023
- $21.1M
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 13355 chain locations
- Listings at the U.S. rate for this spending
- 137The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as restaurants and other eating places in the Ada area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ada area
- Population, 2025 estimate
- 38,528+1.2% since 2020
- Households
- 15,134
- Median age
- 38.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 720 sq. mi.
- People per square mile
- 53
- Median household income
- $63,017+25.1% vs. 2015–2019, before inflation
- Average household income
- $80,010
- Median home value
- $175,400
- Jobs located here
- 20,048
- Daytime population
- 41,723Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ada area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Ada area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for restaurants and cafes, numbered among those based in Oklahoma, with the Ada area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duncan, OK | 68 | 151 | 86.0 | $393K | +3.4% | #97 of 538 |
| 2Ada, OK | 57 | 133 | 87.9 | $383K | +1.2% | #190 of 538 |
| 3Bartlesville, OK | 57 | 206 | 98.3 | $352K | +2.7% | #192 of 538 |
| 4Shawnee, OK | 48 | 262 | 97.3 | $338K | +3.5% | #279 of 538 |
| 5Tahlequah, OK | 48 | 186 | 99.5 | $317K | +4.5% | #284 of 538 |
| 6Durant, OK | 47 | 222 | 120.7 | $268K | +10.9% | #301 of 538 |
| 7Miami, OK | 46 | 109 | 91.4 | $319K | +0.7% | #313 of 538 |
| 8Altus, OK | 35 | 114 | 116.6 | $292K | +0.1% | #416 of 538 |
| 9Stillwater, OK | 32 | 368 | 112.9 | $281K | +2.8% | #447 of 538 |
| 10Weatherford, OK | 31 | 151 | 99.5 | $335K | −0.7% | #451 of 538 |
Other business types in the Ada area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes57
- Sit-down restaurants63
- Fast food and sandwich shops43
- Pizza55
- Coffee shops and cafes48
- Bakeries and dessert shops47
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Ada, OK area?
Map listings as of September 2026 show 133 restaurants and cafes in the Ada area. 55 of them (41%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 59 businesses with payroll classed as restaurants and other eating places in 2023, down 6.3% from 2019. Another 9 one-person businesses have no payroll, by official counts.
How much do households in the Ada, OK area spend on food away from home?
About $50.9M a year, or $3,364 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 133 restaurants and cafes on map listings, it comes to $383K per restaurant. It is estimated from the incomes of the 15,134 households in the Ada area and national spending patterns by income.
How does the Ada, OK area compare with the U.S. for restaurants and cafes?
The Ada area has 87.9 restaurants and cafes per 10,000 households, 20% below the U.S. rate of 109.8. Spending per restaurant is $383K, 3% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Ada area would have about 137, against 133 on map listings. There is one business with payroll in the industry for every 257 households, against one for every 209 across the U.S. The official count fell 6.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Ada, OK area growing?
Population estimates put the Ada area at 38,528 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 15,134 households. Median household income in the Ada area is $63,017, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ada area scores 57 for restaurants and cafes (upper middle), #190 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ada area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Ada area
Screening a site or an acquisition in the Ada area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ada area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.