Groundwork

Food and drink · Metro area · Massachusetts

Restaurants and cafes in the Amherst Town-Northampton, MA metro area

The restaurants and cafes in the Amherst Town-Northampton, MA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #96 of 387 scored metro areas
#2 of 6 scored metro areas based in Massachusetts

Listings
644
168 chain locations (26%)
Official establishments
307
−3.1% since 2019
Household spending a year
$261.5M
On food away from home · $4,210 a household
Spending per listing
$406K
10% above the U.S.
Listings per 10k households
103.7
6% below the U.S.
Population, 2025
164,065
+10.4% since 2020

See the restaurants and cafes around any address in the Amherst Town-Northampton metro area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 644 restaurants and cafes in the Amherst Town-Northampton metro area. 168 of them (26%) are chain locations, against 34% across the U.S. That is 103.7 per 10,000 households, 6% below the U.S. rate of 109.8.

At $4,210 per household (3% above the U.S. average), households in the Amherst Town-Northampton metro area spend about $261.5M a year on food away from home. That is about $406K of household spending for each restaurant on map listings, 10% above the U.S. figure of $371K.

Official counts show 307 businesses with payroll classed as restaurants and other eating places in the Amherst Town-Northampton metro area in 2023, down 3.1% from 2019. That is one for every 202 households, against one for every 209 across the U.S. Official counts list 29 one-person businesses without payroll. Since fiscal 2022, 11 SBA-backed loans worth $4.7M have gone to businesses classed as restaurants and other eating places in the Amherst Town-Northampton metro area.

Population estimates show the Amherst Town-Northampton metro area grew 10.4% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in the Amherst Town-Northampton metro area is 65 (upper middle), #96 of 387 scored metro areas and #2 of 6 scored metro areas based in Massachusetts. That puts it in the top quarter of metro areas.

How the Amherst Town-Northampton metro area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Amherst Town-Northampton, MA metro area compared with Massachusetts and the U.S.
MeasureAmherst Town-Northampton metro areaMassachusettsU.S.
Listings per 10k households103.7106.3109.8
Spending per listing$406K$441K$371K
Households per official establishment202191209
Official establishment growth, 2019–2023−3.1%+1.9%+6.0%
Population growth, 2020–2025+10.4%+2.4%+3.1%
Spending per household on food away from home$4,210$4,685$4,070
Median household income$87,001$103,960$80,734
Groundwork market score6566

Official counts and lending

Businesses

Official establishments, 2019 to 2023
307−3.1% over the period
Employees, 2023
4,819
Annual payroll, 2023
$122.7M
One-person businesses, 2023
29Businesses with no payroll
Map listings, September 2026
644168 chain locations
Listings at the U.S. rate for this spending
705The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
11
Amount
$4.7M

SBA-backed loans to businesses classed as restaurants and other eating places in the Amherst Town-Northampton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Amherst Town-Northampton metro area

Population, 2025 estimate
164,065+10.4% since 2020
Households
62,114
Median age
40.8
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
527 sq. mi.
People per square mile
307
Median household income
$87,001
Average household income
$117,338
Median home value
$390,300
Jobs located here
70,980
Daytime population
165,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Amherst Town-Northampton metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Massachusetts

Every Massachusetts market ranked →

The highest-scoring metro areas in Massachusetts for restaurants and cafes, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Amherst Town-Northampton metro area marked.

Top metro areas in Massachusetts

Metro areas in Massachusetts ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Worcester, MA783,06491.2$486K+3.7%#22 of 387
2Amherst Town-Northampton, MA65644103.7$406K+10.4%#96 of 387
3Boston-Cambridge-Newton, MA-NH6421,147109.0$454K+2.3%#101 of 387
4Springfield, MA621,66590.3$418K+0.2%#111 of 387
Providence-Warwick, RI-MA457,489110.9$377K+2.1%#220 of 387
5Barnstable Town, MA321,590150.3$298K+2.4%#323 of 387
6Pittsfield, MA19773134.2$292K−1.2%#373 of 387

Other business types in the Amherst Town-Northampton metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in the Amherst Town-Northampton, MA metro area?

The Amherst Town-Northampton metro area has 644 restaurants and cafes on map listings as of September 2026. 168 of them (26%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 307 businesses with payroll classed as restaurants and other eating places in 2023, down 3.1% from 2019. Official counts also show 29 one-person businesses without payroll.

How much do households in the Amherst Town-Northampton, MA metro area spend on food away from home?

About $261.5M a year, or $4,210 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 644 restaurants and cafes on map listings, it comes to $406K per restaurant. It is estimated from the incomes of the 62,114 households in the Amherst Town-Northampton metro area and national spending patterns by income.

How does the Amherst Town-Northampton, MA metro area compare with the U.S. for restaurants and cafes?

The Amherst Town-Northampton metro area has 103.7 restaurants and cafes per 10,000 households, 6% below the U.S. rate of 109.8. Spending per restaurant is $406K, 10% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Amherst Town-Northampton metro area would have about 705, against 644 on map listings. There is one business with payroll in the industry for every 202 households, against one for every 209 across the U.S. The official count fell 3.1% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Amherst Town-Northampton, MA metro area growing?

Population estimates put the Amherst Town-Northampton metro area at 164,065 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 62,114 households. The median household income in the Amherst Town-Northampton metro area is $87,001 a year, 8% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Amherst Town-Northampton metro area scores 65 for restaurants and cafes (upper middle), #96 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Amherst Town-Northampton metro area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Amherst Town-Northampton metro area

Screening a site or an acquisition in the Amherst Town-Northampton metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.