Health care · Small-town market · Michigan
Primary care and pediatric clinics in the Coldwater, MI area
Competitor counts, household spending and official business counts for primary care and pediatric clinics in the Coldwater, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #39 of 458 scored small-town markets
#5 of 17 scored small-town markets based in Michigan
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 16
- −23.8% since 2019
- Household spending a year
- $21.6M
- On medical and dental services · $1,280 a household
- Spending per listing
- $3.6M
- Twice the U.S.
- Listings per 10k households
- 3.5
- 51% below the U.S.
- Population, 2025
- 45,993
- +2.5% since 2020
See the primary care and pediatric clinics around any address in the Coldwater area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Coldwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For primary care and pediatric clinics, the Coldwater area has a Groundwork market score of 77 (high): #39 of 458 scored small-town markets and #5 of 17 scored small-town markets based in Michigan. That puts it in the top 10% of small-town markets for primary care and pediatric clinics.
Households in the Coldwater area spend about $21.6M a year on medical and dental services, or $1,280 per household, in line with the U.S. average. That is about $3.6M of household spending for each clinic on map listings, twice the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
There are 6 primary care and pediatric clinics on map listings in the Coldwater area as of September 2026. None of them are chain locations, against 9% across the U.S. That comes to 3.5 for every 10,000 households, 51% below the U.S. rate of 7.2.
In 2023, official counts showed 16 businesses with payroll in the Coldwater area classed as offices of physicians, down 23.8% from 2019. That is one for every 1,057 households, against one for every 593 across the U.S. Population estimates show the Coldwater area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Coldwater area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Coldwater area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 6.4 | 7.2 |
| Spending per listing | $3.6M | $2.2M | $1.8M |
| Households per official establishment | 1,057 | 604 | 593 |
| Official establishment growth, 2019–2023 | −23.8% | −2.0% | −2.2% |
| Population growth, 2020–2025 | +2.5% | +0.6% | +3.1% |
| Spending per household on medical and dental services | $1,280 | $1,412 | $1,288 |
| Median household income | $63,724 | $72,875 | $80,734 |
| Groundwork market score | 77 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16−23.8% over the period
- Employees, 2023
- 128
- Annual payroll, 2023
- $6.7M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Coldwater area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Coldwater area
- Population, 2025 estimate
- 45,993+2.5% since 2020
- Households
- 16,906
- Median age
- 41.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 506 sq. mi.
- People per square mile
- 89
- Median household income
- $63,724+22.7% vs. 2015–2019, before inflation
- Average household income
- $79,966
- Median home value
- $162,500
- Jobs located here
- 14,063
- Daytime population
- 41,389Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Coldwater area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Coldwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for primary care and pediatric clinics, numbered among those based in Michigan, with the Coldwater area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 89 | 13 | 2.9 | $5.1M | +2.1% | #3 of 458 |
| 2Houghton, MI | 79 | 6 | 3.9 | $3.3M | +1.8% | #28 of 458 |
| 3Escanaba, MI | 77 | 5 | 3.1 | $4M | −0.8% | #34 of 458 |
| 4Hillsdale, MI | 77 | 6 | 3.4 | $3.9M | 0.0% | #36 of 458 |
| 5Coldwater, MI | 77 | 6 | 3.5 | $3.6M | +2.5% | #39 of 458 |
| 6Cadillac, MI | 72 | 12 | 6.1 | $2.1M | +2.0% | #65 of 458 |
| 7Marquette, MI | 70 | 16 | 5.7 | $2.3M | +2.3% | #81 of 458 |
| 8Big Rapids, MI | 69 | 11 | 6.6 | $1.9M | +4.7% | #89 of 458 |
| 9Adrian, MI | 65 | 17 | 4.4 | $3.1M | −1.6% | #113 of 458 |
| 10Owosso, MI | 61 | 13 | 4.6 | $2.9M | −0.4% | #141 of 458 |
Other business types in the Coldwater area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics67
- Dentists and orthodontists60
- Primary care and pediatrics77
- Urgent care and walk-in clinics
- Chiropractors61
- Physical therapy55
- Optometrists and eye care64
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Coldwater, MI area?
As of September 2026, map listings count 6 primary care and pediatric clinics in the Coldwater area. None of them are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 16 businesses with payroll classed as offices of physicians in 2023, down 23.8% from 2019. Official counts also show 5 one-person businesses without payroll.
How much do households in the Coldwater, MI area spend on medical and dental services?
About $21.6M a year, or $1,280 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 6 primary care and pediatric clinics on map listings, it comes to $3.6M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 16,906 households in the Coldwater area and national spending patterns by income.
How does the Coldwater, MI area compare with the U.S. for primary care and pediatric clinics?
The Coldwater area has 3.5 primary care and pediatric clinics per 10,000 households, 51% below the U.S. rate of 7.2. Spending per clinic is $3.6M, twice the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, the Coldwater area would have about 12, against 6 on map listings. There is one business with payroll in the industry for every 1,057 households, against one for every 593 across the U.S. The official count fell 23.8% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Coldwater, MI area growing?
Population estimates put the Coldwater area at 45,993 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 16,906 households. Median household income in the Coldwater area is $63,724, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Coldwater area scores 77 for primary care and pediatric clinics (high), #39 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Coldwater area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Coldwater area
Screening a site or an acquisition in the Coldwater area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Coldwater area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.