Groundwork

Food and drink · Metro area · New York

Pizza places in the Binghamton, NY metro area

Competitor counts, household spending and official business counts for pizza places in the Binghamton, NY metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #190 of 387 scored metro areas
#2 of 13 scored metro areas based in New York

Listings
70
28 chain locations (40%)
Official establishments
165
All limited-service restaurants · −7.3% since 2019
Household spending a year
$364.9M
On food away from home · $3,565 a household
Spending per listing
$5.2M
3% above the U.S.
Listings per 10k households
6.8
15% below the U.S.
Population, 2025
243,189
−1.3% since 2020

See the pizza places around any address in the Binghamton metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Binghamton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Binghamton metro area spend about $364.9M a year on food away from home, or $3,565 per household, 12% below the U.S. average. That works out to $5.2M per pizza place, 3% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

The Binghamton metro area has 70 pizza places on map listings as of September 2026. 28 of them (40%) are chain locations, against 58% across the U.S. That is 6.8 per 10,000 households, 15% below the U.S. rate of 8.0.

In 2023, official counts showed 165 businesses with payroll in the Binghamton metro area classed as limited-service restaurants, down 7.3% from 2019. That is one for every 620 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 33 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $2.5M have gone to businesses classed as limited-service restaurants in the Binghamton metro area.

Population estimates put the population change in the Binghamton metro area from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The Binghamton metro area scores 50 (upper middle) on the Groundwork market score for pizza places, ranking #190 of 387 scored metro areas and #2 of 13 scored metro areas based in New York.

How the Binghamton metro area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Binghamton, NY metro area compared with New York and the U.S.
MeasureBinghamton metro areaNew YorkU.S.
Listings per 10k households6.88.98.0
Spending per listing$5.2M$4.8M$5.1M
Households per official establishment (all limited-service restaurants)620433478
Official establishment growth, 2019–2023−7.3%−0.8%+6.1%
Population growth, 2020–2025−1.3%−0.6%+3.1%
Spending per household on food away from home$3,565$4,270$4,070
Median household income$64,590$85,974$80,734
Groundwork market score5035

Official counts and lending

Businesses

Official establishments, 2019 to 2023
165All limited-service restaurants · −7.3% over the period
Employees, 2023
3,120
Annual payroll, 2023
$57.3M
One-person businesses, 2023
33All limited-service restaurants with no payroll
Map listings, September 2026
7028 chain locations
Listings at the U.S. rate for this spending
72The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$2.5M

SBA-backed loans to businesses classed as limited-service restaurants in the Binghamton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Binghamton metro area

Population, 2025 estimate
243,189−1.3% since 2020
Households
102,352
Median age
41.6
Homes lived in by their owners
67%
Vehicles per household
1.6
Land area
1,224 sq. mi.
People per square mile
200
Median household income
$64,590+19.0% vs. 2015–2019, before inflation
Average household income
$88,420
Median home value
$156,000
Jobs located here
94,944
Daytime population
240,172Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Binghamton metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Binghamton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in New York for pizza places, numbered among those based in New York, with the Binghamton metro area marked.

Top metro areas in New York

Metro areas in New York ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ithaca, NY52378.6$4.6M−1.4%#178 of 387
2Binghamton, NY50706.8$5.2M−1.3%#190 of 387
3Albany-Schenectady-Troy, NY503739.7$4.3M+1.9%#198 of 387
4New York-Newark-Jersey City, NY-NJ476,4948.8$5.2M+0.6%#220 of 387
5Elmira, NY44257.1$4.9M−3.9%#238 of 387
6Kingston, NY44709.4$4.4M+1.1%#241 of 387
7Syracuse, NY432619.6$4M−1.3%#251 of 387
8Buffalo-Cheektowaga, NY414348.7$4.4M−0.8%#261 of 387
9Kiryas Joel-Poughkeepsie-Newburgh, NY4129311.5$3.9M+3.0%#264 of 387
10Rochester, NY394349.7$4M−0.7%#276 of 387

Other business types in the Binghamton metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Binghamton, NY metro area?

Map listings as of September 2026 show 70 pizza places in the Binghamton metro area. 28 of them (40%) are chain locations. The listings count pizza restaurants. Official counts show 165 businesses with payroll classed as limited-service restaurants in 2023, down 7.3% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 33 one-person businesses without payroll.

How much do households in the Binghamton, NY metro area spend on food away from home?

About $364.9M a year, or $3,565 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 70 pizza places on map listings, it comes to $5.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 102,352 households in the Binghamton metro area and national spending patterns by income.

How does the Binghamton, NY metro area compare with the U.S. for pizza places?

The Binghamton metro area has 6.8 pizza places per 10,000 households, 15% below the U.S. rate of 8.0. Spending per pizza place is $5.2M, 3% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Binghamton metro area would have about 72, against 70 on map listings. There is one business with payroll in the industry for every 620 households, against one for every 478 across the U.S. The official count fell 7.3% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Binghamton, NY metro area growing?

Population estimates put the Binghamton metro area at 243,189 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 102,352 households. Median household income in the Binghamton metro area is $64,590, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Binghamton metro area scores 50 for pizza places (upper middle), #190 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Binghamton metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Binghamton metro area

Screening a site or an acquisition in the Binghamton metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Binghamton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.